1. The Role Of Information System To Increase
Sales And Footfalls In The Retail Out-Lets
Situated In Modern Malls In Agra Delhi &
Gurgaon

2. THEMES :
1.TO UNDERSTAND THE INFORMATION TECHNOLOGY AND
INFORMATION SYSTEM .
2. TO UNDERSTAND HOW INFORMATION TECHNOLOGY
INCREASING SALES IN MODREN MALLS AND RETAILS AND
FOOTFALLS (ATTRACT) CUSTOMER IN BOTH.

3. INTRODUCTION
India and its markets are undergoing a sweeping change.
This change is not only in the market structures but also in the
way goods are being sold. Gone are the days when a customer
would have to make good with whatever merchandise was
available, the price and the delivery mode prevalent in those
times and finally the value for money that he is given. Today
markets and their processes are more flexible in all aspects.
The new Snow-white market places have started to replace the
traditional bazaar – kind of dwarfed tiny corner kirana shop
(Grocery shop). Be it the supply chain or the point of purchase
experience, markets and marketers are deriving sustainable
competitive edge based on flexibility.

4. INFORMATION TECHNOLOGY & INFORMATION SYSTEM
Why study information system and information technology?
That's the same as asking why anyone should study
accounting, finance, operations management, marketing,
human resource management, or any other major business
function. Information systems and technologies are a vital
component of successful businesses and organizations. They
thus constitute an essential field of study in business
administration and management.

5. • Information technologies, including Internet-based
information systems, are playing a vital and expanding role in
business, Information technology can help all kinds of
businesses improve the efficiency and effectiveness of their
business processes, managerial decision making, and
workgroup collaboration, thus strengthening their competitive
positions in a rapidly changing marketplace. This is true
whether information technology is used to support product
development teams, customer support processes, electronic
commerce transactions, or any other business activity.
Internet-based information technologies and systems have
become a necessary ingredient for business success in
today's dynamic global environment.

6. What is an Information System?
An information system (IS) can be any organized
combination of people, hardware, software, communications
networks, and data resources that stores and retrieves,
transforms, and disseminates information in an organization.
People have relied on information systems to communicate with
each other using a variety of physical devices (hardware),
information processing instructions and procedure (software),
communications channels (networks), and stored data
(data resources) since the dawn of civilization.

7. Examples Of information system
Information system resources:
Hardware Software
People Resources Resources Resources
Specialists- Machines - Programs- Data Resources
system Computers operating Network Resources
Video monitors, Product
analysts , system descriptions Communications
Optical programs, Media ,
Software scanners, Customer
Developers, records, Communication
Plastic cards
processors
employee files,

8. Information Technologies:
Business professionals rely on a variety of information
systems that use various information technologies (IT). While
the terms information system and information technology are
sometimes used interchangeably, they are two distinct concept.
The term information system describes all of the components
and resources necessary to deliver its information and functions
to the organization. In contrast, the term information technology
refers to the various hardware components necessary for the
system to operate. In theory, an information store its data.

9. Types of Information Systems:
Conceptually, the applications of information systems
that are implemented in today's business world can be
classified in several different ways. For example, several types
of information systems can be classified as either operations or
management information systems. This can be illustrated under.

10. Operations and Management Classification of Information System.
Information
System
Support Operations Management Support of
Business Support Support Managerial
Operations System System Decision
making
Transaction Process Enterprise Management Decision Executive
Processing Control Collaboration Information Information
Systems
Support
Systems Systems Systems Systems
Systems
Processing Control of Team and Prespecified Interactive Information
Business Industrial Workgroup Reporting for Decision Tailored
Transactions Processes Collaboration Managers Support Executives

11. The Fundamental Roles of IS in Business:
There are three fundamental reasons for all business
applications of information technology.
They are found in the three vital roles information systems can
perform for a business enterprise.
Support of its business processes and operations.
Support of decision making by its employees and managers.
Support of its strategies for competitive advantage.
The three major roles of the business applications of
information systems. Information systems provide an
organization with support for business process and operations,
decision making, and competitive advantage.

12. 2- HOW INFORMATION TECHNOLOGY CAN
INCREASE SALES IN MODREN MALLS
AND RETAIL AND FOOTFALLS (ATTRACT)
CUSTOMER IN BOTH. (India )

13. Let us look at the current market position of the Indian malls.
The number of shopping malls, which were virtually non-
existent in India till five years ago, now stands at about 300.
Many more are in the pipeline and will soon be a part of the
organized retail segment in country (India).
India is at present a fast growing economy and is attracting
considerable amount of interest in its retail sector which is till
now still in its nascent
stages. Shopping malls are a relatively new phenomenon in
India and seem to be linked to the growing middle class and
increasing interest in the west.

14. Marketing and sales promotion campaigns
When sales campaigns are prepared, promoted items must be
chosen very carefully.
The main goal of a campaign is to attract customers to visit
Malls & retail centre and buy more than they usually do.
Therefore, we must choose the right items and offer the right
prices or other conditions. Margins on promoted items are
usually cut, therefore, additional non-promoted items with
higher margins should be sold together with promoted items.

15. Segmentation of customers
As mentioned in
more than 70% of sales to end consumers are personalized with the Merkur
loyalty card called “Merkur Card of Trust”.
This data enables us to answer the following question:
What did consumers who :
bought item (group) X in period 1, buy in period 2? If we identify customers
who bought item X today,
we can anticipate what they will buy, for instance, in next three months, and
we can advertise them the right products. A typical example is We analyzed
loyalty card holders who bought ceramic tiles in the period from April to
June 2008. we can see product groups which were bought by the same card
holders in the period from July to November 2008.
They bought different bathroom
and kitchen accessories and central heating elements. It would be very
useful, targeted marketing

16. campaign for this specific group of customers in July 2008
and promoted these products. There are many other
possibilities
and opportunities in Merkur to use loyalty card-based
market basket analyses as a support tool for direct
marketing campaigns by the use of information technology
Merkur usually organizes non-targeted common campaigns,
in which the majority of Indian households are included.
But lately Merkur also started to implement direct marketing
methods and therefore an effective data warehouse and
business intelligence system is essential.

17. SUGGESTION
1. The fundamental rule of marketing is that the customer must be kept aware
all developments may it be in system or in products. For this we need a well
planed strategy which focus only and only the locals. It should be taken care
of that the people are made aware in their language which makes it easy for
them to grasp.
2. It should be arranged that the people are getting appropriate treatment at
the reception which makes them comfortable. Very big , large beautifully
decorated huge malls sometimes creates a distraction effect for low profile
people,
• 3. If possible the people should be guided educated and or helped in
understanding the working of newly developed mall system,
• 4. Sale plan should be according to the local needs and not on National basis
specially in a country like India where multi culture diversified nature people
live.
• 5. People should be provided with what they require at right time right place
and at right price and in right quantity which strengthens the bonding.

18. So now we can say the information technology it very important to use
in market and non-market also there are many tactics to make
customer footfalls in modern malls and retails to increase sales as
shortly pointed :
1. Merkur Card and food card etc.
2. The tools of technology which one is very use full like cod readers
etc.
3. Computers
4. Camera system
5. Most important Internet: E-mails and e-sites etc, Which is connect
us to know what are the demand of outer space.
6. Highlighting system to attract customers.
7. Electronic boarders for information and also for pricing system.
8. Electronic Advertising systems.
9. The tactics for discount system, like software’s
10.The order hand machines its useful usually in restaurant etc.
And many more things its used for the same aim .like B2B