1. Someone said “marriages are made in
heaven”.
If that’s true then Internet is the new
heaven.
Made by :-
Ashif khan
Ankit keshre
Laxmi kalra
Maneesh kumar
Harleen kaur

2. Online matrimony
 Online Matrimony is an organized web based
Matrimonial/Marriage service facilitating wishful men
and women to find their suitable life partners.
 Matrimonial search is the 13th most popular activity
on the Internet among 12 million urban users in India.
 The leading sites are shaadi.com, jeevansathi.com,
bharat -matrimony.com.
 Matrimonial sites register users, after which they are
able to upload their profile onto a searchable
database maintained by the website.
 25-35 age group forms the largest base of matrimonial
users at 40 %, followed by the 19-24 age group at 34
%.

3.  Bharatmatrimony.com is an Online Matrimony
Website service provider.
 In 1999 M. Janakiraman, the founder and CEO of
bharatmatrimony group.
 The company is part of consim Info pvt ltd. Catering
to the wider internet based consumer services.
 It is largest online arranged marriage site(in terms of
users) with 15 million (1.5 crore) members registered
with profile. It has major share in south Indian
market.
 It is featured in the Limca Book of Records for the
record number of documented marriages online. It
has a good conversion ratio to successful
marriages!
 One distinct feature of Bharat Matrimony is that they

5. Segmentation

6. Target Audience
 10 million members comprise of:
 90% in the age group 21-35
 70% from India and 30% are NRI
 Parents looking for a match for their children
 Youth looking forward to marriage in the near
future
 Religion Matrimonial - MuslimMatrimony.com,
ChristianMatrimony.com,
SikhMatrimony.com, JainMatrimony.com,
BuddhistMatrimony.com

7. Market Positioning
PAST PICTURE
 Match making process of Indian system is
complex & based on Caste, Religion,
Economic Standard, Job status, age, height,
family back ground etc.
 Earlier it used to take place by a middleman, a
marriage broker, volunteer or a professional,
or priest and a barber or astrologer.
 Word of mouth and newspapers were the
prime sources for the exchange of
information.
PRESENT SCENARIO
 In India organized marriage services business
is worth INR 10 billion.

8. BM services

9. Marketing mix
Pricing :-  Place:-
Promotion:- Product:-