Biggest threat to communication is the assumption.we assume that what is said will be understood and implimented but ....

1. Communication Skills
By
Arvind chittewale
The Learning Circle
Nashik INDIA
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2. Communication
 how to talk so people can listen
how to listen so people can talk
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3. Communication Planning
 what is the objective of the
communication?
 Who are the target audience?
 What is the message?
 How will it reach them?
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4. Communication:
A simple looking complex process
Said is
Sustained
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5. Communication: stages
easier said than done!
Said is not Heard
Heard is not Understood
Understood is not Accepted
Accepted is not Implemented (done)
Implemented is not Maintained
Maintained is not Sustained
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6. Seek to understand before you seek to
be understood
Communication is not just
what you say but how you say it
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7. Listening to people will help us to
communicate
Said will be Heard
Heard will be Understood
Understood will be Accepted
Accepted will be Implemented (done)
Implemented will be Maintained
Maintained will be Sustained
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8. the learning circle

9. Messages
Sender Receiver
reach SENSES
gain ATTENTION
message UNDERSTOOD
acceptance CHANGE
create enabling environment for CHANGE in BEHAIOUR
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10. 3 Stages of understanding
• Magical Understanding
• Naive understanding
• Critical understanding
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11. Communication: Common pitfalls
• Preaching the converted.
• Untimely dissemination
• Abstract messages
• Visual literacy
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12. Visual literacy
• A picture is worth hundred words!
Not always
• Visuals are universally understood ?
Check it up?
People learn to read pictures as they learn to
read words
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13. What do you see
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14. • Atleast 8 Indian national leaders in the tree !
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15. Targeting 3 important things
Identify
• positive practices
and use them to initiate dialogue
• neutral practices
and learn to ignore them
• harmful practices
and target them
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16. Some skills
Positive practices
• catch them doing something right
Neutral practices
• learn intelligent ignorance
Harmful practices
• confront it - target it - attack!! !
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17. Adults learn more when
• the message contents are relevant to them
• they understand and comprehend the
message
• the messages are presented in a functional
way
Hearing - Seeing - Doing
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18. Key principles of Paulo Friere
1 No developmental education is neutral
~ Our thrust is on maintaining existing
system or
~ On liberating people
help them to become critical, free, active and
responsible members of society
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19. Key principles Friere
2 Issues of Importance
~ People act on issues on which they have
strong feelings
~ Close link between
Emotion & Motivation
identify issues on which people speak with
excitement,hope, fear and anger
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20. Key principles Friere
3 Problem Posing Approach
opposite to Banking Approach
~ Identify problems and find root causes
~ Provides Frame work for thinking
Raises questions - why? How?..
Participants are active - describing,
analyzing, suggesting, deciding and
planning
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21. Questions for ourselves
• Do we trust the capability of people?
• Aren't we educated in the dominant class?
• Are we working for the poor or with the
poor?
• Are we drawing out from their strengths?
• Are we listening to what is said and what is
not said?
• How well do we know the people?
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22. Media Classification
MEDIA TRADITIONAL MODERN
Audio Songs, story, poetry audio cassettes, radio
A -V Theater, puppetry, TV, cinema, slide –
dance, drama shows,
Visual Crafts, masks, mime Pictures, leaflets
Paintings, flannel, new papers,
slides
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23. Mass Media
• Can be used to entertain, educate, and even
manipulate
• Can increase
awareness,information,motivation
• Can influence attitude
• Can increase the demand for services but…..
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24. But Mass media
• Can not bring about a change in behaviour
easily unless there is a change in system and
programme
• Can not be equally effective in all matters
• Can not stimulate the audience to really think
and get organized( for good cause)
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25. Group Media
• low cost
• adaptable
• can address a specific group/ specific need
• use local language
• provide space for discussion and dialogue
• horizontal communication
• immediate feed back
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26. Some Tips for Effective
Communication
• As far as possible give concrete messages.
• From what is known to unknown
• From what is good to what can be improved
• One message at a time ( single message
strategy)
• small sentences
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27. Some more tips
• Use conversational language
• Watch your words
( vocabulary of illiterates/neo literate people
is less)
• Technical words (jargons) - explain
• Remember Visuals are not universally
understood
• Field test media material
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28. Media is the starting point:
Facilitation is a must
1 What did you see? …… ( awareness)
2 Why did it happen?……. ( analysis )
3 Does it happen in our village?..( awareness)
4 What do you think are the root causes?
(analysis)
5 What can we do about it? ( action)
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29. To Conclude
• Reach them- Research viewing& reading
habits ( observe and listen)
• Attract them- Make it interesting/
attractive/ novel ( stand out)
• Ensure understanding- K.I.S.S.
• Increase Acceptability- Use credible sources
• Support behaviour change - Enabling envt.(
influential people/feedback/services)
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30. Arvind chittewale
The Learning Circle
27 Bhavanjali Nagar
Gangapur Road
NASHIK-13 INDIA
M 0982307556
T 0253 234129
E : arvindlearningcircle@gmail.com
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