2. Aditya Birla Retail Limited is the retail arm
of Aditya Birla Group, $40 billion corporation.
The Company ventured into food and grocery retail
sector in 2007 with the acquisition of a south based
supermarket chain.
Expanded its presence across the country under the
brand "more." with 2 formats -Supermarket &
Hypermarket.
3. VISION
"To consistently provide the Indian consumer
complete and differentiated shopping experiences
and be amongst India's Top retailers, while
delivering superior returns to all stakeholders".
Values
Integrity
Commitment
Passion
Seamlessness
Speed
5. Supermarket
Conveniently located in neighborhoods
Supermarkets cater to the daily, weekly and
monthly shopping needs of consumers.
The product offerings include a wide range of
fresh fruits & vegetables, groceries, personal
care, home care, general merchandise and a
basic range of apparels.
Currently, there are over 490 “more”
Supermarkets across the country.
6. Hypermarket
MEGASTORE -is a one-stop shopping
destination for the entire family.
A strong emphasis on general
merchandise, apparels & CDIT.
Currently fifteen hypermarkets operate under the
brand
Exclusive fashion brands will be available across
all “more”MEGASTORE outlets.
9. PRODUCTS
Apparels - Men/ Women
Audio & Video (A & V)
Live Bakery
Beverages
Books and Audio & Video Products
Computer & Accessories
Crockery
Cookware
Do it yourself & Auto Accessories
Electronics
FMCG Products
10. PRODUCTS
Processed Food
Prepared Food
Ready to Cook/Prepared Food
Small White Appliances
Sporting Goods
Packaged & loose Staples
Stationery
Toys
11. PRODUCTS
General Merchandise
Home Care Products
Home Decor Products
Home Needs & Home Upkeep
Imported food, general merchandise, footwear
& accessories
Infant & Children's Apparels
Information Technology Products
Large White Appliances
12. SERVICES
Consumer Finance on electronics products such
as: Audio & Video and Large White Appliance are
available at ”more” MEGASTORE
Hassle free Return & Exchange policy
Gift cards are always the perfect gift which can be
used at the “more” MEGASTORE by the
recipient to purchase any gift of his/her choice
any time.
13. CLUB MORE
Through this, customer can
enjoy a range of
exclusive promotions & offers, get details on the
latest Clubmore.
Clubmore program reinforces the commitment of
consistently adding value to your shopping
experience.
14. Smart Shopping at “MORE”
Indulge in guilt-free Smart Shopping with Aditya
Birla Retail’s own brands.
No Advertisement and No celebrity endorsements
maximum savings are passed on to our Smart
Shoppers !
15. AWARDS
Most admired Retailer of the Year for Effective Supply
Chain & Logistics – Images Retail (2013)
Master Brand Award 2012 – World Brand
Congress
We are Proud to announce that Aditya Birla Retail
Ltd was presented with the "Master Brand Award
2012" By the World Brand Congress on...
Retail Best Employer of the Year & CEO of the
Year – Asia Retail Congress 2012
Aditya Birla Retail Limited was presented the
prestigious "Retail Best Employer of the Year" award
by the global jury of the Asia Retail Congress 2012.