This document discusses search engine optimization (SEO) and how to share SEO strategies with others. It covers the basics of SEO including keyword research, on-page optimization through including targeted keywords in titles, meta tags and descriptions, and link building to increase a site's popularity. The overall goal of SEO is to help websites increase their search engine rankings and visibility to drive more qualified traffic and leads.

3. Jonathan Moser is the president and founder of finalsite and is responsible for the day to day operations. Since 1998, Mr. Moser has been bringing interactive web design and web software to leading independent schools and organizations around the world. finalsite currently serves over 250 independent schools and a total of nearly 800 schools and educational organizations around the world. Introduction

5. 4 Forms of Internet Marketing Social Media 1 2 4 3 Email Marketing Organic / Paid Search Marketing

11. Example: Top Rankings Drive Qualified Traffic #7 Ranking: Independent School New York City NYSAIS #1 Paid Sponsored AD: NYC Christian Education Higher ROI Than Any Other Form of Internet Marketing!

12. SEO Before Very Little Organic Rankings ExistedMinimal Organic TrafficLow ROI From Website Visibility Higher ROI Than Any Other Form of Internet Marketing!