2. What is content
Agenda
Why it is tough
What is content
Examples of good content
What is content strategy
User Experience + Content Strategy
Want to be a Content Strategist
5. Because content
Why it is tough
is too vast
takes time
is considered simple
is left to last minute
needs regular updates
needs many collaborations
gets immediate feedback
requires constant monitoring
6. Because content
Why it is tough
is too vast
takes time
is considered simple
is left to last minute
needs regular updates
needs many collaborations
gets immediate feedback
requires constant monitoring
is the reason users visit websites!
19. How to make content work?
Develop a content strategy!
20. What is Content Strategy?
“Content strategy is the prac6ce of planning for the crea6on, delivery, and governance
of useful, usable content.”
‐ Kris6na Halvorson, Brain Traffic
26. User Researcher
Market Researcher
Content Strategist
Content needs of user | Content audit | Content Inventory
Research
Requirements
IdeaBon
Design
ValidaBon
User Experience - Research
28. Spreadsheet column heading DescripBon/ Notes
Example link URL Record a page url that serves as a good
example of this type of content
Content file type This is usually the file format‐ HTML, PDF,
Flash, video ( mp4 ), etc
Content func6on What kind of content is it ? Product
descrip6on / index page/ press release /
applica6on help/ etc
Content volume Approximately how many pages of this
content type are on the site
Keywords It’s a good idea to start a list of keywords or
topics associated with each piece of content
found. This helps in defining official list of
keywords and taxonomy in future.
User Experience - Research
Content audit of exis6ng content
* The web content strategist’s bible- Richard Sheffield
36. Want to be a Content Strategist?
EducaBon and Professional Background
* Library and informaBon sciences
* Computer sciences
* CreaBve and performing arts
* AdverBsing and markeBng
* Rhetoric and composiBon
* Technical wriBng and communicaBon
* Journalism
* Professional editors and writers
* CommunicaBons
* Liberal arts
* Management consulBng
http://knol.google.com/k/content-strategy