How feasible are Smart Watches? Will we soon be wearing them?

1. Throughout history, right from the first watches, to the Memex and Sony Walkmans and even the HP-01 Watch
Calculator, we have tried miniaturizing computers to make computing mobile and convenient.
THE PAST, THE PRESENT AND
FUTURE TRENDS IN WEARABLE
COMPUTING
Megatrends
Augmented Reality Headsets
WEARABLES Miniaturisation
Sleep Sensors
Hand-held Terminals
Rechargeable Suits
Military Uses
Gaming
Some latest products
Nintendo WiiMote
I’m Watch
Philips GoGear/iPod Nano
Playstation Move
Xbox Kinect
Google Goggles

2. Objective Shortcomings TRAI regulatory rules for Data Services
• Indicator of time. • Static. •Operator have to activate mobile internet
• Ornamental. • Not intelligent. service within three hours of request from
customers
•TRAI will monitor quality of mobile internet
service on nine parameters including minimum
NEED-GAP ANALYSIS
download speed, successful data transmission
AND REGULATIONS download and upload attempts etc.
Identified Gap Area Priority to Close Gap Description Benefits of Closing Gap
• A bridge device
• A new solution Mobility 1 Mobiles are good, but they are getting Ease of use, and
• More mobile chunkier and more of bricks than increasing consumer
• More getting miniaturized. convenience.
interactive
• More powerful Static Nature 2 Watches are mostly static, wasted Make everything more
• Battery life better than piece of real estate. Mobiles with accessible. Decrease
a mobile smartphone capability are hard to the Therbligs of using
• Easy to interact. use. information while using
• Non-invasive mobile.
• Must use a common
Better use of VAS, 3 GPS, pedometer, Geotagging, heart Increase revenue and
platform, open source
GPS and apps beat monitor, Use of Twitter and make new channels of
• Smaller the better
Facebook, To do list. Alarm Clock. revenue.
Objective Shortcomings •With stringent rules in place use of internet
• Make/Receive Calls. • Chunky. services over mobile handsets is gaining more
• Messaging. • Can’t be kept in users
• Audio/Video. hand. •Such services can be availed more easily on
• Personal Organising. • Not Mobile enough. devices like smart watches
• Internet • Inefficient use of
• GPS VAS, GPS etc.

3. PORTER’S ANALYIS
OF SMART WATCHES
Bargaining power of suppliers - high
• Currently not many products in this
category exist in India
• Good demand for the product exists
Entry Barrier - Low Threat of substitute - Low
Sony is the only competitor
• No regulatory restrictions at present in Indian market • This product is a new sub
from TRAI or DoT category in field of
Many large players may
• Less number of major players communication devices
in this field enter the market and Philips
• No substitutes in near future for
• No plans for launching similar must make rapid moves to
this product
products in India by other capture early adaptors
players
Bargaining power of customer - low
• Product comes with great features
that enhance the capabilities of a
handset
• Ease of usage and absence of
competitors in current market are
factors that suppress the bargaining
power of customer

4. Market Potential
• 14 million wearable devices
(2011).
• By 2016, minimum revenue
opportunity of 2016.
Dominant wearable products here include continuous glucose monitors –
such as from Abbott and Medtronic, activity monitors – such as Fitbit,
Addidas miCoach and Nike Fuelband, and fitness and heart-rate monitors –
such as from Garmin, Polar and Suunto.
MARKET POTENTIAL
AND ANALYSIS
World Market for Wearable Technology – A Quantitative Market Assessment – 2012, IMS Research

5. INDIA
• 56 per cent of smartphone users in India access the Internet
multiple times a day
• Nearly 40 per cent surf the Net at least once a day
• Only 6 per cent never use their phone for connecting to the
Web.
• About 76 per cent of smartphone users in India access social
networking sites on their devices
USA
• 11 per cent of smartphone users in the US never use their
device to access the Net
• 53 per cent use it to surf multiple times a day.
• 54 per cent of smartphone users in India access social
networking sites on their devices
• 77 per cent of smartphone owners listen to music
• 33 per cent use it for playing games
• 32 per cent read newspapers or magazine.
There is a definite opportunity to exploit here, the market demand for more portability and convenience. It would be a sort of disruptive
innovation if the product can reach the market at comparable prices to current smart mobile phones.
Market space for the product
• Currently Sony is only player in India
Market trends • Sony launched its Android Smartwatch in India in June 2012
• Craze for hand held smart phone devices is ceasing to for Rs.6299
exist • No other players in queue to launch this product
• People are definitely looking for a more comfortable, • No entry barriers for a brand like Philips
smaller and sleeker device than a smart phone that
performs all functions a smartphone does Market share
• Bluetooth headset market which is similar to Smartwatch • Smartwatch will go as an accessory for the mobile phone
market is growing at CAGR of 21% in next five years • Mobilephone market can be considered as a market for
smartwatches
• Indian mobile phone market is seen as 50 million units
sale in Jan – March quarter 2012
http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2939038.ece

6. Solution
A wrist-worn smart device, a take on wearable
technology, that aims to better disseminate
information through a wrist worn form factor.
Hardware Compensated Compass Map Rotation
OLED Curved Display.
E-Ink or M3D Display.
Detachable body.
Changeable straps.
PRODUCT CONCEPT
Backlight.
Vibration Motor.
3-Axis Accelerometer.
Magnetometer. Position Detection
Anti-scratch, Anti-shatter glass crystal.
Micro-USB port.
Rechargeable Battery.
Directional Personal Speaker.
Noise Cancellation Mic.
Bluetooth 4.0 chip.
Sim Card facility.
Motion Functions
Software
Android 2.1 or higher/iOS 4 or higher.
SDK for Development.
All Social Media Apps, Facebook and
Twitter
Free Fall Detection
Vibration Monitoring Impact Recognition Pedometer
I’M Watch

7. cycling
messaging
VISION OF FUNCTIONS
jogging
• Detachable body from strap.
calls
• Premium to low-cost customers, depending
on material used.
• Water Resistant.
• Scratch, shatter resistant.
• Anti-glare optical coating.
• Wireless Leash Notification, in case you forget
your phone somewhere, it vibrates. to/do lists
• Shake wrist to cancel calls.
• Hands-free conversation.
• Works seamlessly with Siri, S-Voice and
Google Voice.
MetaWatch Strata, Pebble.

8. Philips Strengths and What we should do.
• Innovation and green focused.
• Already uses Apple iOS and Google Android platforms.
• Strong distribution channels.
• Strong R&D for driving new versions.
• Can form part of a Philips Entertainment Life, touching all Touch Time
points of a person’s life through a Cloud-based platform. Appear
• Strong player in OLEDs and Batteries. World Sport
• Already strong line of music-players and wearable
computing, e.g. Go Gear.
• Sim Card facility will offer direct competition to Mobile
Manufacturers. DISRUPTIVE INNOVATION.
Pebble Watch STRENGTHS AND
REASONS TO ENTER
Pebble I’m Watch
Sony SmartWatch
Fossil Metal Watch
Competitors and why we should enter
InPulse Blackberry
• Almost all mobile dependent.
Watch
• Limited features.
• Not Open Source.
• Battery and Display Issues
• Most makers lack distribution
channels. All watch brands mentioned are copyrights of the companies mentioned.

9. 2013 2014 2015 2016 2017
Smart Watch, E-Ink to reduce
energy Better battery, Watches replace
mobile dependent,
consumption, M3D should last as long phones totally. Holographic and
Bluetooth 4.
Technology as a month at least. projector
Multiple Colours
and Styles. capability.
Smart Watches
CLOUD UNIFIER DEVICE
Flexible Screens
Philips’ Vision of the
Televisions Future and Lifestyle
Entertainment
Other electrical appliances
The entire house
STRATEGIC ROADWAY
Sustainability of the product Scalability of the product
• Smart watch is an accessory for mobile phone that facilitates se • More models, based on customer’s affordability, premium to
of a smartphone in a better way low-cost user.
• Considering the trends in smartphone markets the future looks • Hacks available for SDK developers. Encourage Open Source
very bright for this smartwatch • Can be manufactured in China and shipped all over the world.
• Explosive growth of Indian telecommunications industry along • Since this is a blue ocean, there is much potential.
with the rapid convergence of telecommunication and • If this catches on like mobiles, growth will be phenomenal.
entertainment industry on handsets gives ample opportunities • For different use, make different model, one for golfing, one for
for the product swimming, etc. Huge opportunity for brand extension.
• Make bigger family of Philips LE, more products all connected
by a Cloud Unifier Device.