This is the presentation in which Ananda Mitra, Ph.D. presented at an Aruban Seminar how digital technology has changed the market and marketing tactics that have emerged from this.

1. The Market is ONE Ananda Mitra Wake Forest University

2. The Old Market Anonymous Homogeneous Passive Large Decisions based on collective Statistical marketing

3. The New Market Personalized Heterogeneous Active Micro Decisions based on individual Database marketing

4. The Database Demographics Related behavior Health Location Opinions Taste Group affiliation

5. Building the Database Social networks Identity narratives Commercial information Personalized surveys Longitudinal tracking Behavior tracking Group tracking

6. Available Tools to Build Database Facebook, MySpace, LinkedIn Group traces from social networks Social network targeting Combine offline with online Blogs Record keeping Record networking Record updates

7. Reaching the Database Push vs pull Commercial systems of social networking Personalized communication On-time messages On-place messages Record networking Follow up

8. Infrastructure Connectivity Convergent systems Form factor Education Technology apprehension Compatibility Appropriate deployment

9. Emerging Systems of Communication App world Customized social networks Smart phone Automated persistence RFID Location based (GPS) Peripheral tools

10. Examples http://www.youtube.com/watch?v=-zh9fibMaEk http://www.huffingtonpost.com/lisa-mirza-grotts/social-media-the-choice-o_b_516068.html http://www.commercetuned.co.uk/news/ryanair-steps-up-online-marketing-with-social-media-engagement-for-their-website-079.php http://www.financialpost.com/news-sectors/story.html?id=2732814 http://www.prlog.org/10600135-medical-tourism-city-the-largest-medical-tourism-social-network-announces-over-900-active-members.html http://newsok.com/customer-relations-gets-technology-upgrade/article/3450084

11. Contact Ananda Mitra ananda@wfu.edu Facebook LinkedIn Orkut Blog 336-745-6267