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Leadership Skills
for a Digital Age
          February 17th, 2012
Agenda
ïź   1:30-1:40  Welcome/Overview of the Afternoon
ïź   1:40-2:15  Context for the case study and introduction of case
               study team
ïź   2:15-3:00 Case Study
ïź   3:00-3:15   Break
ïź   3:15-3:45 Participants work in small groups (or
    independently if          on webcast)
ïź   3:45-4:15 Report back from groups and webcast participants
ïź   4:15-4:45 The Reveal
ïź   4:45-5:00 Wrap
ïź   5:00 on    Networking continues at local establishment!
Leadership Skills for a Digital
           Age:
        Overview/Context
        Arts Consultants Canada/
  Consultants canadienne en arts (ACCA)
            February 17, 2012

               Presented by:
                Diane Davy
                 President
               Castledale Inc.
What do we mean by leadership?
Leaders?
Leaders?
What are good leadership skills?
Ten Basic Skills of Outstanding
             Leadership
 Integrity
 Vision/strategy
 Communication
 Relationships
 Persuasion
 Adaptability
 Teamwork
 Coaching & Development
 Decision-making
 Planning
The impact of digital technology on
the arts & culture sector
Some recent research:

Cultural HR Study 2010: HR Trends and Issues (CHRC)
Culture 3.0: Impact of Emerging Digital Technologies on Human
   Resources in the Cultural Sector (CHRC)
http://www.culturalhrc.ca/index-e.asp

Skills and Training Roadmap for the Ontario Entertainment and Creative
   Cluster (not yet available)
WorkInCulture (Cultural Career Council Ontario in association with
   Nordicity/Digital Theory for the Ontario Ministry of Tourism and Culture.
http://www.workinculture.ca/information/research.cfm

The Stratford Report
http://www.canada30.com/TheStratfordReport.pdf
The most significant common issue
is the tsunami-like force of digital
technologies.
What leadership skills to we need to
successfully adapt to and take
advantage of digital opportunities?
Where do we get the leadership skills
we need?
Thank you. Questions?



Diane Davy
President
Castledale Inc.
diane.davy@castledale.ca
www.castledale.ca

www.workinculture.ca
ACCA Conference,
             Leadership Skills for a Digital
             Age




A TWO
                                Louise Poulin,
GENERATION          ArtExpert in collaboration

CASE STUDY
                           with Sandy Boutin

                                Februrary 17, 2012
Présentation
           ArtExpert
           Young  leaders
           Cultural Habits of Audiences
           The case
                 the work we did together
                 finding solutions
           What   we actually did and answer
              questions


ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
ARTEXPERT


                                                              In the field for more than a
                                                              decade




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Consultant Areas
                                       Ratio per consulting area
          40
                                                                       Strategic Planning
          35                                                           and Business
                                                                       development
          30                                                           Environmental scan

          25
                                                                       Cultural policies
          20


          15                                                           Feasibility and impact
                                                                       studies
          10
                                                                       Coaching
           5


           0




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin      Toronto, February 17, 2012
Type of clients
                                    Ratio per type of client
       50
       45                                                                   Cultural
       40                                                                   organization

       35
       30                                                                   Federal and
                                                                            provincial
       25
                                                                            Governmental
       20                                                                   institutions
       15                                                                   Local government

       10
         5
         0


ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin     Toronto, February 17, 2012
Arts Organisation Leaders
   120%


   100%


     80%                                                                           Establish
                                                                                   Organisations

     60%

                                                                                   Emerging
     40%                                                                           Organisations &
                                                                                   Young Leaders
     20%


       0%
              2006 2007 2008 2009 2010 2011 2012
ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin        Toronto, February 17, 2012
YOUNG LEADERS




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
What is influencing the
    Next Generation of Artistic
    Leaders and Arts
    Audiences?

     Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007



ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin                Toronto, February 17, 2012
The most frequently discussed influence
       on the lives of those aged 18 to 30

   Information  and communication technology
   Connecting with others
    (seeking deeper connections and relationships)
   Small business expertise and entrepreneurship
    training
   Helping artists disseminate their work




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Production
                                                                Music - performance
                                          Visual Arts


                                                              Inter-art
                              Dance                 Dance                  Theatre


                                                        Music - Litterature                           Inter-art
                                      Inter-art                                          Dance
                                                        Recording

                      Visual Arts                            Media-       Litterature
                                                              arts
                                      Litterature                                       Visual Arts
                                                                 Music -
                                                                 Recording

                                            Music -
                          Theatre                                Music - performance
                                            Recording



      Creation                                                                                               Reaching
                                                                                          Theatre
                                      Music - performance                                                    the public
 CPAF, Digital Transitions and
 the Impact of New
 Technology on the Arts, 2011

ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin                      Toronto, February 17, 2012
CULTURAL HABITS
                                                           OF AUDIENCES


                                                              Re: digital technologie




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
25


High users of technology are
high cultural consumers
Field of interest?
                                                              26




                                                                                      Genreration C, 2011


ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Mobile phone per age




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
28


Purpose for using our
telephones




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
29


         Marketing using Social
         Networks


           65% artists
           83% arts organizations




       Source : Étude du CALQ – stratĂ©gie numĂ©rique 2011




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
THE CASE


                                                              Environmental Scan of
                                                              Emerging artist venues




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
How Sandy expressed the
   challenge

                  Younger                                               Younger audience
                  audience not                                          attracted to
                  attracted to                                          alternative venues
                  traditional
                  venues



                                              Inadequate
                                                 venue




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin     Toronto, February 17, 2012
Objective of the Study -
        Sandy
                     1. Document the inadequacy of alternative
                        venue (low technical feature)


                      2. Evaluate the cost to upgrade technical
                         features


                     3. Recommand a grant support program
                        dedicated to upgrade venues for
                        emerging artists




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
What Sandy was looking for
           What     would the                                   A    persuasive case
              government need                                        for investing in the
              to better                                              venue to present
              understand our                                         to the Cultural
              situation                                              Minister




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Objective of the Study -
        Louise
                     1. Knowing the market:
                        artists, clientele, venues

                     2. Document the need for alternative venues


                     3. Evaluate the need to enhance technical
                         features


                      4. Recommend what needs to be recommend




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
35



How Louise perceived the
problem


          Younger
        audience not            Unefficiency
        attracted/att           in marketing
           ending                   tools
         traditional
           venues




                  Wrong venue Or
                  wrong clientele
WORKING
                                                            TOGETHER




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Planning the course

         STEP 1                                   STEP 2                           STEP 3

                                                 Knowing all
                                              Knowing all answers                    Validate
                                                  answers
          Exchanges on                                                              arguments
          methodology
                                                   Collecting
                                                  answers from
                                                  practitionners
                                                   From users




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Organic Environment
                                                                                   Strong Leadership;




                                                                                   Strong unformal
                                                                                   network



                                                                                   Limited ressources
                                                                                   & Precarious




                                                                                   Faithful audience




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin       Toronto, February 17, 2012
How will you
                                                              do it




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Finding Solutions

                 o A persuasive case for investing in the
                   venue to present to the Cultural Minister

                 o Process

                 o Findings




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
How we did it




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012
Thank You




ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin   Toronto, February 17, 2012

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Leadership Skills for a Digital Age: A Two Generation Case Study

  • 1. Leadership Skills for a Digital Age February 17th, 2012
  • 2. Agenda ïź 1:30-1:40 Welcome/Overview of the Afternoon ïź 1:40-2:15 Context for the case study and introduction of case study team ïź 2:15-3:00 Case Study ïź 3:00-3:15 Break ïź 3:15-3:45 Participants work in small groups (or independently if on webcast) ïź 3:45-4:15 Report back from groups and webcast participants ïź 4:15-4:45 The Reveal ïź 4:45-5:00 Wrap ïź 5:00 on Networking continues at local establishment!
  • 3. Leadership Skills for a Digital Age: Overview/Context Arts Consultants Canada/ Consultants canadienne en arts (ACCA) February 17, 2012 Presented by: Diane Davy President Castledale Inc.
  • 4. What do we mean by leadership?
  • 7. What are good leadership skills?
  • 8. Ten Basic Skills of Outstanding Leadership  Integrity  Vision/strategy  Communication  Relationships  Persuasion  Adaptability  Teamwork  Coaching & Development  Decision-making  Planning
  • 9. The impact of digital technology on the arts & culture sector Some recent research: Cultural HR Study 2010: HR Trends and Issues (CHRC) Culture 3.0: Impact of Emerging Digital Technologies on Human Resources in the Cultural Sector (CHRC) http://www.culturalhrc.ca/index-e.asp Skills and Training Roadmap for the Ontario Entertainment and Creative Cluster (not yet available) WorkInCulture (Cultural Career Council Ontario in association with Nordicity/Digital Theory for the Ontario Ministry of Tourism and Culture. http://www.workinculture.ca/information/research.cfm The Stratford Report http://www.canada30.com/TheStratfordReport.pdf
  • 10. The most significant common issue is the tsunami-like force of digital technologies.
  • 11. What leadership skills to we need to successfully adapt to and take advantage of digital opportunities?
  • 12. Where do we get the leadership skills we need?
  • 13. Thank you. Questions? Diane Davy President Castledale Inc. diane.davy@castledale.ca www.castledale.ca www.workinculture.ca
  • 14. ACCA Conference, Leadership Skills for a Digital Age A TWO Louise Poulin, GENERATION ArtExpert in collaboration CASE STUDY with Sandy Boutin Februrary 17, 2012
  • 15. PrĂ©sentation  ArtExpert  Young leaders  Cultural Habits of Audiences  The case  the work we did together  finding solutions  What we actually did and answer questions ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 16. ARTEXPERT In the field for more than a decade ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 17. Consultant Areas Ratio per consulting area 40 Strategic Planning 35 and Business development 30 Environmental scan 25 Cultural policies 20 15 Feasibility and impact studies 10 Coaching 5 0 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 18. Type of clients Ratio per type of client 50 45 Cultural 40 organization 35 30 Federal and provincial 25 Governmental 20 institutions 15 Local government 10 5 0 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 19. Arts Organisation Leaders 120% 100% 80% Establish Organisations 60% Emerging 40% Organisations & Young Leaders 20% 0% 2006 2007 2008 2009 2010 2011 2012 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 20. YOUNG LEADERS ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 21. What is influencing the Next Generation of Artistic Leaders and Arts Audiences? Next Generation of Artistic Leaders and Audiences – by DCode for the Canada Council for the Arts and CPAF, 2007 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 22. The most frequently discussed influence on the lives of those aged 18 to 30  Information and communication technology  Connecting with others (seeking deeper connections and relationships)  Small business expertise and entrepreneurship training  Helping artists disseminate their work ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 23. Production Music - performance Visual Arts Inter-art Dance Dance Theatre Music - Litterature Inter-art Inter-art Dance Recording Visual Arts Media- Litterature arts Litterature Visual Arts Music - Recording Music - Theatre Music - performance Recording Creation Reaching Theatre Music - performance the public CPAF, Digital Transitions and the Impact of New Technology on the Arts, 2011 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 24. CULTURAL HABITS OF AUDIENCES Re: digital technologie ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 25. 25 High users of technology are high cultural consumers
  • 26. Field of interest? 26 Genreration C, 2011 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 27. Mobile phone per age ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 28. 28 Purpose for using our telephones ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 29. 29 Marketing using Social Networks  65% artists  83% arts organizations Source : Étude du CALQ – stratĂ©gie numĂ©rique 2011 ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 30. THE CASE Environmental Scan of Emerging artist venues ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 31. How Sandy expressed the challenge Younger Younger audience audience not attracted to attracted to alternative venues traditional venues Inadequate venue ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 32. Objective of the Study - Sandy 1. Document the inadequacy of alternative venue (low technical feature) 2. Evaluate the cost to upgrade technical features 3. Recommand a grant support program dedicated to upgrade venues for emerging artists ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 33. What Sandy was looking for  What would the A persuasive case government need for investing in the to better venue to present understand our to the Cultural situation Minister ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 34. Objective of the Study - Louise 1. Knowing the market: artists, clientele, venues 2. Document the need for alternative venues 3. Evaluate the need to enhance technical features 4. Recommend what needs to be recommend ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 35. 35 How Louise perceived the problem Younger audience not Unefficiency attracted/att in marketing ending tools traditional venues Wrong venue Or wrong clientele
  • 36. WORKING TOGETHER ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 37. Planning the course STEP 1 STEP 2 STEP 3 Knowing all Knowing all answers Validate answers Exchanges on arguments methodology Collecting answers from practitionners From users ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 38. Organic Environment Strong Leadership; Strong unformal network Limited ressources & Precarious Faithful audience ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 39. How will you do it ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 40. Finding Solutions o A persuasive case for investing in the venue to present to the Cultural Minister o Process o Findings ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 41. How we did it ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012
  • 42. Thank You ACCA Conference, Leadership Skills for a Digital Age- Louise Poulin-Sandy Boutin Toronto, February 17, 2012

Hinweis der Redaktion

  1. Thank Jenny – review agenda if she hasn’tI am here to set the context for the case study we will be hearing a bit later.Want to set a framework for the relevance to all of us of leadership skills development and the added urgency of enhancing skills across the sector in a digital age.
  2. Some of us may think I am an individual arts practitioner, or I run a one person organization, or I am a sole practioner consultant – I don’t actually ‘lead’ anyoneBut we are talking today bout personal leadership skills that are relevant to everyone, at every stage of their careers and that apply internally and externally. Stengthening your leaderships skills will help your personal career development and, if you are running a consulting practice or an arts organization, will help your organization manage in a rapidly changing environment.
  3. That said, we often have a stereotypical idea of what leaders look like. Traditional view. Give Humber student example (suits)
  4. Arts and culture sector leaders may look more like this. And leadership skills bridge generations. Even if you are at an emerging level, your career will benefit if you can gain a better understanding of your own leadership strengths and challenges and find ways of growing your skills throughout your career.
  5. One definition: Leadership is influencing people by providing purpose, direction and motivation while operating to accomplish your mission and improve your organization or your career. Good leadership skills can be defined as those actions and behaviours that support your leadership – i.e. your ability to influence, motivate and direct.Adapted from www.what-are-good-leadership-skills.com
  6. So whether you are a consultant working with a client or the ED of an arts service organization working with a Board or an individual artist who wants to sell their works, regardless of the stage in your career, these are useful skills.Particularly liked the inclusion of integrity which I like to think is a hallmark of our sector – it is certainly important in building lasting consultant/client relationshipsThese are phrased in terms of your ‘inner leader’ but easily translate to the more ‘business’ oriented terms. For example ‘persuasion’ is marketing and sales.
  7. So we have talked about what we mean by leadership in the context of today now let’s move on to the ‘digital age’ part.We all know that we are being impacted wherever we turn by technological innovation – but we may not really reflect on how much that change means to our sector and our need for enhanced leadership.
  8. Common theme of all the research is this (from Culture 3.0). Stratford Report: Canadians highest Internet users per capita – also use YouTube and Wikipedia more than any other country.Impacts all aspects of the sector from individual creators to arts service organizations. Some examples from the sector: Ones we all see – ebooks, music, Netflix
Live performances (Broadway theatre or the best of British theatre) are now being screened at local cinemas. Our own Stratford has experimented. So now can see productions ability of creators and orgs to reach audience directly (online & using social media like facebook, twitter, etc.); changes to systems/processes (e.g. ticket sales) ADD MORE here. Talking to Emma Quin of the OCC – admired her ring. We might think crafts are the most immune to major impact from digital but think again. Jewelry that is now created using digital software. Even manufactured digitally (plastic ring).The potential of digital distribution of creative content is upsetting and disrupting the traditional creative and economic relationships between all creative content producers and their ultimate consumers.Creates challenges but also huge opportunity. Does mean we need to have the skills sets to recognize and take advantage of the opportunities. As arts leaders we need to be adept at change management, risk management, adapt and drive new business models, innovation
  9. The winning combo: The ability to harness our already strong creative skills with strong traditional + digital business skillsSo yes we need the hands-on how to use the technolgoy skills but more importantly we need the Business skills i.e. marketing (social media), finance, strategic planning, business affairs, project management, intellectual property and IP rights management, HR management – how to attract and retain those clever young digital natives; project mangement; change and risk management. That perennial favourite revenue generation – whether it is writing grants applications, driving ticket sale or pitching to potential sponsorsNew ways: e.g. Kickstarter (micro financing for creative projects)Whether for-proft or not for profit now thinking as entrepreneurs –artist/entrepreneur; entrepreneurial not-for-profits.
  10. No one size fits all. Lifelong learning. Mentoring, Peer to peer mentoring. Online. Participating (Facebook, linkedin, twitter)Plug for WorkInCulture.
  11. Arts and culture = creativity = innovation = potential for the sector itself to be a leader