Bloomingdales was looking to create a video program to highlight fashion trends and products across multiple channels including in their stores, online, and mobile to provide additional information to customers. They wanted to develop a fashion forward and whimsical video series showcasing key trends and brands to drive sales both in stores and online. The video content would need to be short, simple, and informative to engage customers.

1. Bloomingdales
The Face
The Look
In StoreOn DeviceOnline

2. A MarketLeadership
Product Video Production
Technology Innovation
MarketingPartnership
Video Program Strategy
Business Analysis
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3. We Work With The Best

4. Program For Macy’s
•“Omni Channel Macy’s Best” highlights the best of Macy’s – from Michael Korsto private label
•Videos created to work with Mobile and In Store experiences
•Videos are short, simple and informative –purpose is to provide additional information not available on the floor.

5. InvodoWorks For Bloomingdales
OMNI Channel •Video

6. Cross Channel: Points of Viewership
Invodo Confidential & Proprietary
Mobile
Social
Email
In Store
Online

7. The Look of Bloomingdales
•Develop an ownable, fashion forward video series to drive sales in store and on line
•Showcase fashion trend videos throughout the store
–Purse by Kate Spade
–Shoes by Tory Burch
•Create a key trends by brand
•Be whimsical, informative & very Bloomindales
An Insiders Guide to Seasonal Finds