3. SCARED OF SEEING
Based on how we feels by emotions;
Sadness, emptiness, scared to be alone, cause of
death, happiness and more.
some scared of seeing it can be from;
Personal experience, friends experience, story by
mouth to mouth.
How it effects based on ‘mind over body’ for each
person who takes it.
4. Picture 1: visual scared of seeing
Does this kind of visual affects our heart
feeling?
OR
Does this kind of visual makes us think
about our health?
5. Picture 2: visual scared of seeing
Put our self in her shoes;
How do we feel?
6. ?
ICE BREAKING;
Can we think or imagine some of
NEW ADS by using SCARED OF
SEEING CONCEPT?
7. STORYTELLING
Dramaturgy;
The art of telling story ;
The audience have to follow the story right to the end.
2 levels dramaturgy;
What happens
usually it comes to word..to be continue - tv series
Series of teaser – advertising campaign
How it happens
The process of.
9. Cont…
3 TECHNIQUES:
The dramatic;
Involving the persecutor, the victim and the rescuer ;
Often seen in plays, films, journalism and advertising.
The non-dramatic;
Based on a more open and gentler dialogue with the audience.
The interactive;
Kind of middle ground between the two techniques.
A website gives the visitor complete freedom, but of course only
within the limitations of interactivity.
10. Picture 4: visual storytelling;
dramatic techniques.
ICE BREAKING;
Can we put some HEADLINE to this
visual?
AND
Whose or which ORGANIZATION
involved in this visual?
IF
We make this visual into an ADS.
11. Picture 5: visual storytelling;
dramatic techniques.
ICE BREAKING;
Can we put some HEADLINE to this
visual?
AND
Whose or which ORGANIZATION
involved in this visual?
IF
We make this visual into an ADS.
12. Picture 6: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.
13. Picture 7: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.
14. Picture 8: visual storytelling; non-dramatic techniques.
ICE BREAKING;
A debate in the media can ensure community and authorities take responsibility.
15. WE’LL TAKE THIS PLACE NEXT
ICE BREAKING;
By using the text above;
CAN WE IMAGINE WHAT KIND OF VISUAL SUITABLE TO SUPPORT THE TEXT.
16. WORK
MESSENGERS
The messenger;
A subeditor, designer, art director, filmmaker, web designer HELPS
the sender or client to reach the receiver.
They works on a newspaper, TV channel, an advertising agency, design
company or at a web agency.
SUPPLIERS
Photographers, cameraman and illustrators provide newspapers, TV
channels and advertising agencies with editorial and commercial
material.
CLIENTS
Often work on a newspaper or for a TV channel or in company’s
marketing, advertising or PR department.
17. Picture 9: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?
18. Picture 10: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?
19. Picture 11: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?
20. Picture 12: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?
21. Picture 13: visual work
ICE BREAKING;
Embark a few QUESTION in our
mind:
• BRAND of this ads?
• TECHNIQUE of this ads?
23. OUTCOME 1 (10%)
1. By using 3 topics;
• SCARED OF SEEING
• STORY TELLING
• WORK
i. Find any issues
(pollutions, abuse, creativity, etc)
and visualize it. (COMPUTERIZE)
ii. Size: A3
(it can be portrait or landscape).
DATE LINE OF WORK WILL BE ON:
20 of FEBRUARY 2014 (THURSDAY – 9.00 AM)