Learn the reality of making money as a blogger. How to get started and expectations.
A HK Freelancer and SME's Meetup group workshop by Art Lee.
(http://www.meetup.com/hong-kong-freelancers-smes/)
Pluggedin Hong Kong (www.pluggedin.hk) - An online news community for Hong Kong and Global businesses.
http://facebook.com/Pluggedin-Hong-Kong
2. +
Where to Start
Business that blog experienced an increase of
web traffic by 50+% and lead generation by
67+%
Image Source: roi360.co.uk
3. +
Quick Poll
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Are you a blogger?
n
n
Business or Pleasure
Do you read blogs?
n
n
What reader do you use?
Do you know a blogger?
n
n
Are they making $?
Who do you follow?
5. +
To Influence
"Influence is the power to convene
and to tell a good story." - Jay
Oatway
What is an Influencer
n affect
choices
n advertising
message with
psychology to get people to do
things
n do
they really like
n do
they really agree
n internalize
to something and be
like someone or love something
6. +
Creating a Niche Community
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Hong Kong is all about who you know
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Hong Kong & Global marketing is who you know who has
STRONG INFLUENCE
Leveraging One’s Network
$ = Who listens
&….ENGAGES
8. +
Define your purpose
n
Blog for fun, hobby, self
expression
Earn a living (job + blog)
n
To promote business, Lead
Generation
n
n
Drive traffic
n
For Good, a cause, spread
message around the world
9. +
Keys to getting return visitors
n
Frequency is very important
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Solve a problem
n
Optimize posts (images &
keywords)
n
Have a clear point of view
(even if sponsored)
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Earn Trust
n
Use Call to actions, CTA (no
hard selling)
n
Create a focus for the blog,
which could be a niche
n
Match CTA with blog post
context
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Create unique, content
16. +
Why Join a Blog Networks
1. Build relationships
2. Build traffic
3. Access to experts
4. Access to advertisers,
sponsors, product trials
5. Generate revenue
6. SEO – Linked from other blogs
7. Guest Blogging Opportunities
8. Learn how to blog
19. +
Travel – TravelerFolio.com
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TravelerFolio – Eunice
Kohng, Travel Blogger
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Did it out of passion,
learned the tools
n
People like the design of
the blog that’s why they
come back
n
Lots of travel partners
using her to promote
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Singapore’s Top Travel
Blog, Awards
25. +
Get Busy Doing !
or!
Get Busy Losing!
Contact Art Lee at:
Facebook.com/artglee
@artstribe
hkLinkedin.com/in/artglee
artlee@internetmarketingcoach.hk
InternetMarketingCoach.hk
Questions?
Property of Internet Marketing Coach Ltd. Hong Kong.