18. Meaning, we can skip over …
• A crowdfunding campaign that goes viral!
• A super-star supporter who’s active on Twitter
• A unexpected disaster involving your cause.
• Vote-to-win contests.
You’re probably not
planning for this stuff.
31. Social Login Data Pool
25 North American
campaigns
• 60,000+ registrants
• At least 100+ social registrants in each event
• $5.7 million in solicited donations
35. Social login & activation
Are registrants who connect
with Facebook more likely to
raise money in an event?
144,000 registrants in 150
North American campaigns
with social login enabled.
36. Likelihood to Fundraise
Facebook Non-Facebook
Registrants Registrants
69% 52%
Facebook registrants are 32% more likely
to raise over $0.
37. Facebook & Social Login Insights ….
• Giving your campaign supporters the option to
use social media increases their likelihood of
success.
Big
Tip
38. Online Video
Online video consumption rose 58%
in the last 12 months.
Big
Trend
40. Online Video & Your Community
“In Canada, YouTube per capita consumption of
video is No. 1 in the world, it’s just
absolutely crazy in terms of how
passionate Canadians are about YouTube.”
- Chris O’Neill
Canada country director, Google
58. Canada is catching up?
Smartphone penetration
is reaching 50%
Smartphones sales now surpass
computer sales globally.
59. 4% of mobile users have
donated by text in Canada
47% of text donors were
prompted by TV
Mobilegiving.ca
60. Trends for Mobile Channels
24 % decrease in the number
of organizations with active
text-to-give programs
27% increase in the use of
mobile websites …
63. The visible mobile channel
10% of traffic to our
fundraising & donation pages
is from mobile devices…
10-17% of peer-to-peer
fundraising participants
are logging in on a mobile
device…
72. How does mobile impact fundraising?
24% of event
registrants logged
into fundraising tools
on mobile web, used
a mobile app or
fundraised with both.
73. Event participants who use mobile apps
for fundraising raise 2.2x more
than non-mobile participants
76. Number of donations per participant
Do mobile Using mobile web & mobile apps
participants increases the number of donations
get more by 113%
donations?
Yep
Yes!
91. Mobile ad
marketing …
You’re already expanding into digital ad buy…
92. Where do your supporters
spend their time …?
Time spent on the internet: 26%
Advertising budget on internet: 22%
Time spent on mobile devices: 10%
Advertising budget on mobile: 1%
104. Pinterest beat
YouTube, Reddit, Google+, LinkedIn &
Myspace combined for referral traffic.
2 million use its Facebook App daily.
Fastest-growing social
network in the last 12
months
120. Facebook Referral Data Pool
135 North American
campaigns
• All campaigns had over 100 registrants
• 645,000 individual donations
• $40.6 million dollars raised
121. Facebook Referred Donations
Average Pledge Average Pledge
Referred by Facebook Not Referred by Facebook
$45 $67
122. More Facebook donations?
• School & university based campaigns
• Team–based & corporate events
• Challenges requiring a reg fee
• Events requiring a “fundraising
minimum”
Big
Tip
151. Why Editorial Calendars?
• Simplifies your reporting
• Quantifies the work you do!
• Tracks the time spent on different channels
• Visualizes “real estate” demands
• Identifies top & poorly performing content
Reminds your coordinators
to ask for money…
Big
Tip
http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
http://www.ipsos.ca/common/dl/pdf/Ipsos_InteractiveReidReport_FactGuide_2012.pdfinter@ctive Reid Report 2012Ladies are more likely than gentlemen to visit social networking sites every day86%- Market saturationTwitter 19% and LinkedIn 14% When you ask multiple users their network of choice – overwhelming answer is Facebook50% of Facebook users log in every day.Read more: http://www.businessinsider.com/chart-of-the-day-facebook-will-have-one-billion-users-by-september-2012-1#ixzz29bWKcghZOnly 27% Twitter’s user base is active —number of accounts that were modified over a three-month period, 24% are likely to purchase tablet in the next 12 months,
All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
http://dailyinfographic.com/social-customer-service-infographicSocial media has allowed companies to become more responsive than ever before. Today’s infographicSocial Customer Service: The Next Competitive Battleground shows us that companies are responding quicker than ever to their customers complaints. In fact about 84% of social media use is geared towards improving customer service.
Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media. http://www.techvibes.com/blog/social-media-sales-2012-10-26 A report from LoyaltyOne, Medill Medill, and the Ivey Business School at Western University The research findings are based on a two-year analysis of brand-customer social media engagement and transaction data. Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media.
Up 13% in 2011 Direct mail = $1.25Online donor = $0.07
l 2012 Nonprofit Social Networking Benchmark Report. 98% have a Facebook page with an average community size of over 8k fans 70% of charities raising over $100k have budgets of $5 million or more.Only 0.4% of organizations raised over $100k through Facebook.
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify. The Contact Data Evolution, Experian QAS 2012Experian Marketing Services Digital Marketer 2012Different names and addresses or multiple email addresses for the same person can easily corrupt anywhere from 5% to 25% of the records in a single database.
http://www.qas.com/address-software/resources-for-you/contact-data-quality.htm52% of organizations say email address data is the most utilized peice of contact data, and one of the most difficult to verify.
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
60,000 registrants (36,000 active registrants) At least 100+ FB registrants in each event $5.7 million solicited donations 103,000 individual solicited donations
16% of people who fundraised over $0 connected with Facebook
16% of people who fundraised over $0 connected with Facebook
16% of people who fundraised over $0 connected with Facebook
1020 registrants642 nonFB fundraisers (795reg)138 FB fundraisers (153)780 fundraisers in total 76% of registrants raised over $0$240,0003893 raised by nonFB1164 raised by FB16% referred by FB
The median conversion rate for email is 0.03%, while the mean conversion rate is 0.21%. or customer contact/retention, respondents also indicated that direct mail (37%) delivered the best ROI, ahead of email (31%), outbound telemarketing (7%), and social media engagement (6%), with 19% citing other channels. – Target Marketing direct mail has a response rate of up to 10 to 30 times that of email
Foresee suggests that customers are massively turned off by the idea of being ‘targeted’ via social networks. Only two per cent said they’d be happy to receive promotional messages from retailers via social networking sites, compared to 64 per cent who prefer to be contacted via promotional emails.
companies that use its email marketing service and also engage in social media marketing for their business (defined by activity on Roost by VerticalResponse, the company's social media marketing platform) experience a 28 percent higher open rate on their email marketing campaigns versus those that don't use Roost by VerticalResponse."This is really compelling evidence showing those who combine email marketing and social media obtain greater results from their campaigns, especially among small and mid-sized businesses that represent the majority of our customer base," said Janine Popick, VerticalResponse CEO.
50% of consumers give their secondary email address when subscribing, so by making it clear what the benefit of the emails will be, consumers are more likely to engage with the address that they actively use.
“Who has a target for conversions of website visitors to sign ups?” he asked. The “shocking” answer was almost nobody. He reconfirmed the value of building your email list with a simple truth – “Driving traffic to your site is harder and more costly via search than it is via email”.But what about social media? What did the study add to the email vs social debate? Well, in terms of social sharing, there was a small increase from 12% to 22%, of people who regularly share email content with their networks. The “social” talk at the event, however, was much more controversial (and entertaining)
http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
http://marketingland.com/twitter-60-percent-of-users-access-via-mobile-13626of 140 million active users Twitter CEO Dick Costolo said that tweet activity has increased to 400 million per day, and that Twitter had one recent day where mobile ad revenue surpassed non-mobile revenue.Twitter only began showing its ad products on mobile devices in late February.
Summary Part 1: donors:3% dollar volume4% of all donations10% of all traffic to donation pagesBack to Part 2:24% of all fundraisers use mobilecheck statusMake askssee donorsEngage with event
Percent of participants who raise moneyOn Average, only 50% of your participants will actually raise funds
Square
Charities Are Ditching Clipbo
Canadian Breast Cancer Foundation
http://www.charityinfo.ca/articles/Facebook-s-making-a-fool-of-meA modest four-week campaign (spending less than $4,000) generated 222 new registrants for the event.Through Facebook we found 193 new participants at a cost of $17 per recruit. They generated around $55 in fundraising activity per participant: an ROI of 3.2.Google helped us locate 29 new participants at a cost also around $17 per recruit. They generated around $177 in fundraising activity per participant: an ROI of a staggering 10.0.
http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
http://allthingsd.com/20120530/mary-meeker-explains-the-mobile-monetization-challenge/?mod=obinsiteUSA - Kleiner Perkins Caufield & Byers
one-in- ten of the 1,000 Canadian survey respondents plans on making a purchase during the Black Friday and Cyber Monday sales period — suggesting that millions of Canadians will be shopping for holiday deals this weekend.
https://www.facebook.com/photo.php?fbid=10151005370412572&set=a.72328147571.77213.6204742571&type=1&permPage=1The Sierra Club as a subway map. How many stops have you made?
Just Giving London Marathon – Radian 6 for Movember
Read more: http://digitaljournal.com/article/327009#ixzz20zOw2YVzAccording to comScore, March 2012 figures showed that 65 percent of the base is female, and 35 percent male.Read more: http://digitaljournal.com/article/326963#ixzz20zPkAUQp
Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales.How did they determine this? Shopify analyzed 25,000 of their stores to see where the referral traffic was coming from. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Also, the orders tend to be higher, almost double in fact, than Facebook referral orders.
EarthRangers
'm the UK's favourite cuddly, yellow bear and the mascot for BBC Children in Need. My favourite fundraising activity is making and selling cakes to help disadvantaged children and young people here in the UK!MissionBBC Children in Need's vision is that every child in the UK has a childhood which is:
Vision Australia Christmas Stocking Campaign
All social traffic in a campaign – 90% is Facebook / Twitter is at 5%.About 3.9 million unique visitors
14% referred40638080.64 amount645407 donations
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
http://walkamiletoronto.ca/practice/info – win 25,000 areoplan miles
http://pinterest.com/pin/8866530487234844/
Spreadables National Toast DayPetition to make toast a dayEvery signature, a donation of food made & there’s a coupon for the member.
http://www.wbrettwilson.ca/#
Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
Here are the eleven non-profits that you can choose from when giving a gift, including the American Red Cross, which is now focusing on helping those affected by the horrific Hurricane Sandy aftermath on the East Coast:- American Red Cross- Blue Star Families- Boys and Girls Clubs of America- DonorsChoose.org- Girls Inc.- Kiva- LIVESTRONG- Oxfam America- RAINN- St. Jude Children’s Research Hospital- Water.org
70% spend under 10,000 dollars although the majority of nonprofit say social media activities take up the equivalent of a half-person job.
Conversion metrics are not just useful for understanding your overall web strategy; they also arm community managers with the weapons they need to justify the time and resources spent on social sites.Essentially, the next time your boss says: “CharityX has a higher Klout rating. Are we failing on Twitter?”You can reply with: “Users from Twitter were twice as likely to sign our petition and spent three times more time reading our blog articles this month.”The questions to stop asking about social media measurement.. “How many people like us on Facebook? How much Klout do we have? How many retweets did it get?”Some charitable sector leaders are obsessed with the answers to the questions: “How many?” and “How much?” Unfortunately, those answers won’t give your organization a full picture of your performance online. Community managers can no longer rest on the question: “How many did this?”Let’s take social media monitoring to the next level by also asking: “What did they do?”
https://www.facebook.com/WorldVisionCan?v=app_306225262780703&rest=1 Starting on November 12, 2012, World Vision Canada (WVC) will post an original illustration on the Fan-Made Fable Facebook tab, where users can help “write” the story. Each illustration will be live for 48 hours, with a total of 5 illustrations. The user who receives the most votes on their submission (via the tab) will be eligible for various prizes.START AND END DATESThe Contest starts at 11:59 p.m. EST on November 12, 2012 ("Start Date") and closes on November 21, 2012 at 11:59 p.m. EST ("Close Date"). The period of time between the Start Date and the Close Date is the Contest Period ("Contest Period").From the Start Date, a total of five (5) illustrations will be sequentially posted on the Tab. Each illustration will only remain live for 48 hours from the time it was posted/became live, during which contestants may submit entries/story captions on which other users may vote. 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https://apps.facebook.com/whatacuremeans/
125 Events With Social Login Connected 3,306 donations with Facebook (1.3%)250,000 individual donations / $16.4 million 4% of donations with social login
Response: CTR 0.3240.3243Story CT 13 likes Facebook:Facebook offers two different types of CTR. One is ad CTR, which is the percentage of times the ad or sponsored story is clicked on. The other CTR is the social CTR. This number represents clicks on ads shown with the names of the viewer's friend. Facebook reps have said that CTR is not important and have not shared an average or goal CTR. This seems to be counterintuitive since part of Facebook's algorithm is based on an ad's CTR. Many advertisers will see 0.020 percent to 0.040 percent on average, but I regularly see several CTRs of 0.063 percent and up to 0.5 percent. Focus on optimizing or pausing any ads with less than 0.02 percent.The average CTR for Facebook mobile ads is 1.32% compared with 0.086% ...17% were in 25-34 age range (18-24)/(35-44)
http://www.shouldertoshoulder.org.uk/
Storify.com
http://www.facebook.com/TheWSPA
http://www.wspa.ca/red-collar/dog-march/ WSPA Canada’s award for most unusual dog name
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7
14% referred40638080.64 amount645407 donationsAverage donations per fundraiser 5.7