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Nonprofits & New Blood:
Online Acquisition Strategies & Tactics
Our Presenters
           Eric Rardin                            Jocelyn Harmon
  Director of Nonprofit Services,           Director of Nonprofit Services,
            Care2 Inc.                                Care2 Inc.




                                    Mark Sutton
                                   President
                             Artez Interactive USA
Webinar Tips
 This webinar is being recorded and will be available
  on our website shortly

 If you have any technical troubles, please use the
  “chat” feature

 We will take all questions at the end. Please use the
  “raise hand” or “chat” feature to ask a question.
7
Donor Value Over 12 Months                                      New Donor Renewal Rate                                        Lifetime Donor Value



                                                                                                                                              $694


                                                                                                       50.9%
                                                                                                                                    +121%
                                                                                  +48%

                                                                  34.4%
                           $187                                                                                              $314
           +95%
   $96



                          Internet
Traditional1
                          Enabled2                                                                    Internet                                Internet
                                                              Traditional                                                 Traditional
                                                                                                      Enabled                                 Enabled
                  Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising”
                  1 Traditional defined as offline use.
                  2 Internet Enabled defined as both offline and eCRM use.
Lapsing records
                    Unsubscribes


    Email bounces
Paid
                  Ads




Organic Results
ericr@care2team.com   jocelynh@care2team.com
                      @jocelynharmon
                      www.marketingfornonprofits.org
Upcoming Webinars

   Trends in "a-thon" Fundraising Part 2: United States
       April 21st @ 2 pm ET (North America)

   “You Got Chocolate in My Peanut Butter...”
      Synchronizing Online & Offline Fundraising
       April 29th @ 1 pm ET (North America)

    Register at www.artez.com
Calendar Notes
 April 23rd: Digital Leap, Toronto
    A digital conference for Non-profit marketers & fundraisers
    More info at www.digitalleap.org


 May 5th: AFP Fundraising Day, Ottawa


 May 11th: IFC Online e-Conference
    “Synchronizing Online & Offline Fundraising:
     What Great Campaigns & Reese’s Candy Have in
     Common”
    More info at http://www.resource-alliance.org/ifconline/

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Artez Interactive - Nonprofits and New Blood: An Overview of Online Acquisition Tactics and Strategies

  • 1. Nonprofits & New Blood: Online Acquisition Strategies & Tactics
  • 2. Our Presenters Eric Rardin Jocelyn Harmon Director of Nonprofit Services, Director of Nonprofit Services, Care2 Inc. Care2 Inc. Mark Sutton President Artez Interactive USA
  • 3. Webinar Tips  This webinar is being recorded and will be available on our website shortly  If you have any technical troubles, please use the “chat” feature  We will take all questions at the end. Please use the “raise hand” or “chat” feature to ask a question.
  • 4.
  • 5.
  • 6. 7
  • 7. Donor Value Over 12 Months New Donor Renewal Rate Lifetime Donor Value $694 50.9% +121% +48% 34.4% $187 $314 +95% $96 Internet Traditional1 Enabled2 Internet Internet Traditional Traditional Enabled Enabled Source: Convio whitepaper entitled “Integrating Online Marketing (eCRM) with Direct Mail Fundraising” 1 Traditional defined as offline use. 2 Internet Enabled defined as both offline and eCRM use.
  • 8.
  • 9. Lapsing records Unsubscribes Email bounces
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. Paid Ads Organic Results
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. ericr@care2team.com jocelynh@care2team.com @jocelynharmon www.marketingfornonprofits.org
  • 33. Upcoming Webinars  Trends in "a-thon" Fundraising Part 2: United States  April 21st @ 2 pm ET (North America)  “You Got Chocolate in My Peanut Butter...” Synchronizing Online & Offline Fundraising  April 29th @ 1 pm ET (North America) Register at www.artez.com
  • 34. Calendar Notes  April 23rd: Digital Leap, Toronto  A digital conference for Non-profit marketers & fundraisers  More info at www.digitalleap.org  May 5th: AFP Fundraising Day, Ottawa  May 11th: IFC Online e-Conference  “Synchronizing Online & Offline Fundraising: What Great Campaigns & Reese’s Candy Have in Common”  More info at http://www.resource-alliance.org/ifconline/