With the right social media marketing strategy, the right tactics and the right management and measurement tools you can increase your social media ROI (profits and productivity) by as much as 92%!
Discover the elements of a solid social media strategy and how to recognize the revenue streams that will help your business grow.
In this presentation you will see a 'Content Publishing Schedule' that's available for download.
FREE at http://slidesha.re/X7EiZd
1. Social Media Success
Presented by:
Jasmine Batra & Anup Batra
www.SearchEngineRankings.com.au
2. What we will cover
• Blueprint for social media success
• Defining a social media strategy
• Make a social media plan
• Social Media Engagement
• Monetizing your efforts
• Measure the effectiveness
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3. Top Goal for Marketers 2013
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4. Are you a Social Butterfly?
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7. Questions to Answer
• Target
Who • Profiling
• Objective
What • Outcome
Why • WIFM
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8. Positioning Statement
• We are the smart fashion choice for young and
modern women.
• We search the globe to find the best products for
you.
• We want to connect with animal lovers
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23. Demonstrating your expertise
• Awards
• Achievements
• Testimonials
• Team Photos/videos
• Office Photos/videos
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24. Facebook Groups
• Create a Group
http://www.facebook.com/grouphome.php
• An investment property firm may form a group called
‘property investment secrets’ and attract investors to
it.
• Promote your group through other similar groups
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31. Tips
• Direct Messaging is very
powerful. Send updates to
fans.
• Ask fans to suggest to
friends.
• Incentivize to be friends.
• Pizza company offer
• Remember Rome was not
built in a day.
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32. Inviting people
• Prospects, Clients, Subscri
bers
• Send Direct invites on
Facebook
• Send Invites using your
mailing list
• Use Facebook Connect to
integrate your blog with
Facebook
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34. Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
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35. Tools & Measurement
• Traffic sources
• Fans and Followers
• Blog comments to date
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36. Measuring Returns
• Using coupons to track offer uptake
• Using unique landing pages and forms
• Goal Conversions in Google Analytics
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37. Fine-Tuning Performance
• Change only one element at a time
• Offer uptake by Demographics
• Uptake by Location
• Uptake by interest
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38. Webinars
• A virtual seminar with on-screen
powerpoint, whiteboard and Q&A during the call
• Invite Facebook Fans for Webinars on your
product/service
• Have a special offer/call to action at the end of the
webinar
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40. Case Study
I Love Noosa
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41. Facebook Advertising
• Identify your advertising Goals
• Target the right Audience
• Target the right keywords
• Make your product stand out.
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42. Facebook Advertising contd
• Keep your ad simple
• Emotional Appeal
• Use a strong call to action
• Use an Image
• Design landing pages in line with your ad
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44. Targeted Messages
• Imagine getting an ad on your Birthday
• Happy Birthday George
• Get a FREE slice of cake today at Cheese Cake
Shop today.
• Mention FBCAKE
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48. Actionables
• Designing a Facebook company page that reflects
your brand
• Devise Content strategy for Social media channels.
• Integrate online advertising to build your fans/
followers
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51. Connecting on Twitter
• You can have multiple twitter accounts
• Start Connecting (Similar Interests/ Industry
Leaders)
• Twitter Search (Find people you would like to
network with (prospects, customers, potential
partners, prospective employees)
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52. How to find people on Twitter
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55. What should you Tweet about?
• News
• Specials
• Blog Posts
• Humour
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56. Engaging on Twitter
• Providing value-Blog Posts, Whitepapers etc
• Groups e.g Tweetmellers
• Interacting with the twitterati..asking and answering
questions
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59. Linkedin
• Go to www.linkedin.com and create a profile
• Profile should describe your capabilities and
achievements
• Invite classmates, prospects, clients to connect with
you.
• When sending an invitation, personalise it
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60. Endorsements
• Request clients to recommend your work on
Linkedin.
• When asking for a recommendation, personalise the
request
• If unsure, take their permission on phone/in-person
before making the request.
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62. Leverage
• Use third party applications
- Slideshare
- Blog Posts
- TripIt ( Find when members of your network will
be in the same city)
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68. Your mantra for success
• Combine offline with online and
vice-versa.
• Be Authentic and HONEST
• Be seen as ‘Trusted advisor’ in
your space.
• Exercise your connections.
• Think Long term and have fun.
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Let’s start with a show of hands, how many of us here have put some thought into getting a website on top ranking results ever. Leave your hands up if you found it tedious. For the next 30 mins, I will be talking about one of the critical factors in getting to the top spots for your chosen keywords. I will share with you simple, easy and effective methods of creating content for search. Over the past few years I have worked on 100s of websites from large information websites running into 30K pages to lead generation sites. Why is content important?
Companies should focus more on how to BE social, and less on how to DO social media.
What do you want to achieve?Whom do you want to attract?What is so exciting about you/your company that will create a buzz?
How would I define my organisation in a single phrase
Tagline“We love science, technology, innovation and hearing from you! So, say hello.” Content TypesTechnology- and innovation-focused infographics, quotes, quizzes, and interesting visuals.
Tagline“#Pinning things that inspire us to build, power, move and cure the world. Welcome to the official GE Pinterest page!” TaglineFollow as we explore the changing worlds of science and technology.
TaglineFollow as we explore the changing worlds of science and technology.
Social media is not rocket science but content strategy will give you direction and keep the momentum.
Thought provokingHumorousIntellectually stimulatingControversialOpinionated or objective?Social media is not rocket science but content strategy will give you direction and keep the momentum.
http://visual.ly/social-vs-search
Get Exponential Traffic Growth. SEO is great we got them some amazing results in SEO. Then hit a wall. Business Profile. Joined groups, Sent friend invites.
Twitter is all about discovering what’s going on right now. As Bain notes, many users return to Twitter’s homepage a few times per day just to see what’s trending. Promoted Trends leverage that phenomenon by giving advertisers a premium position on the page.
Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Run competitions or specials on your facebook pageAdd interesting applications to stimulate interestYes, you can sell on facebook!Make your facebook friends/fans feel special by making them ‘facebook only offers’
Groups on Linkedin which are related to your industry, location, interests. Participate in or start a new discussion within these groups to make your presence felt
Blogs are your doorway to all other social marketing.
Social media is not a magic Wand – it is not going after a kills. It is like farming. When we share ideas, opinions and information they become part of that intimate group. Submit to RSS and blog directories. There are a number of search engines that specificallyindex blog content. It’s an important step to submit your blog or your blog’s RSS feed to. Expertise / Reputation/ Word of mouthmany of these directories to make it easier for people to find your content.