Seo workshop presentation june

Foundation course: Covering the basic essentials SEO and Analytics training Outline Presented by Jasmine Batra

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We Will Cover ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is SEO? ,[object Object],[object Object],[object Object]

SEO Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ranking Results ,[object Object],[object Object],[object Object],[object Object]

Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content ,[object Object],[object Object],[object Object]

How to Create Content ,[object Object],[object Object],[object Object],[object Object]

Producing Content for SEO Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keyword Targeting ,[object Object],[object Object],[object Object],[object Object],Blog post Buzz Words Long tail Product page Evergreen words Strong keywords

The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Black Hat SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Review ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is Analytics? ,[object Object],[object Object]

Providing Answers to Difficult Questions How are visitors using my site? Am I creating effective content? Where and when are visitors abandoning my shopping cart? How do I improve site interaction? How can I make my marketing campaigns more effective and accountable?

Using Analytics ,[object Object],[object Object],[object Object]

Defining Goals/ Conversions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Conversion Funnel 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase

Analytics ,[object Object],[object Object],[object Object]

Create Context for your Data ,[object Object],[object Object],[object Object]

Creating Context with Visualisations

User Manager ,[object Object],User manager permissions

Administrators and Users ,[object Object],[object Object],Displays user type: Administrator or user

Adding a New User ,[object Object],[object Object],[object Object],Enter user’s email

Adding a New User ,[object Object],[object Object],[object Object],Set user privileges

Modifying Access ,[object Object],Edit user info and access type link

[object Object],[object Object],Profiles Your website profiles are updated here

Analytics Settings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report Interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Report Structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting date and comparison date ranges ,[object Object],[object Object]

Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bounce Rates ,[object Object],[object Object]

Exit Rates ,[object Object],[object Object],[object Object]

Increasing Conversions ,[object Object],[object Object],[object Object],[object Object]

Installing the Google Analytics Tracking Code ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting started with Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the Code ,[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object]

What We Have Covered ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Contact Details ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Seo workshop presentation june

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