Conversion Optimisation - It Will Make You A Market Leader
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3 Stages Formula for Increased Conversions; Value Proposition + Credibility + Relevance = Trust; Journey + Content + Clarity = Engagement; Call To Action + Action Statement = $$$
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Conversion Optimisation - It Will Make You A Market Leader
- 1. www.ArrowInternet.com.au CONVERSION OPTIMISATION It Will Make You A Market Leader
- 2. www.ArrowInternet.com.au Why should you listen to me ? 2 Increased conversion rate by 316% for Fuji Xerox in 60 days Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000 Increased conversion for Freedom Loans by reducing cost of acquisition by 40%
- 3. www.ArrowInternet.com.au Optimisation • Increasing visitor engagement • Getting more subscribers, leads and sales • Done using visitor data and customer surveys 4 What is Conversion Optimisation?
- 4. www.ArrowInternet.com.au 5 Why Are Potential Buyers Leaving Your Website?
- 5. www.ArrowInternet.com.au 100% 60% 30% 3% Where is the leakage? 6 1,000 visitors to the site 6 Visitors complete goal Total Visits Visit Shopping Area Place Item in Cart Make a Purchase
- 6. www.ArrowInternet.com.au 9 Levers For Improving Conversions 8
- 7. www.ArrowInternet.com.au 1. Value Proposition 9 • WIIFM • USP Too many choices is not always a good thing
- 8. BEFORE
- 9. AFTER
- 10. www.ArrowInternet.com.au 2. Credibility 10 Testimonials Certifications Endorsements Reviews Team Office/Showroom
- 11. BEFORE
- 12. AFTER
- 13. www.ArrowInternet.com.au 3. Planned Journey 12 • End outcomes • Navigation path
- 17. www.ArrowInternet.com.au 4. Relevance 15 • Customer Segmentation • Language & Style
- 18. www.ArrowInternet.com.au 16 Do you really want to see more pests when you are trying to get rid of them?
- 21. www.ArrowInternet.com.au 5. Clarity 19 • Understanding Intent • Avoiding Distraction
- 23. www.ArrowInternet.com.au 6. Content 21 • Customer-centric • Message to Market
- 24. www.ArrowInternet.com.au Creating Persuasive Copy Mention the problem Agitate the problem Invalidate all solutions but yours Offer your solution Amplify the desire 22
- 25. www.ArrowInternet.com.au Call to Action 24 • Soft and hard offers • Strategic placement
- 26. www.ArrowInternet.com.au 8. Action Statement 26 • Scarcity • Impact of not taking action
- 27. www.ArrowInternet.com.au 9. Test & Measure Offers Headlines Copy Images Layout 27
- 34. www.ArrowInternet.com.au Recap 29 3 Stages Formula for Increased Conversions Value Proposition + Credibility + Relevance = Trust Journey + Content + Clarity = Engagement Call To Action + Action Statement = $$$
- 35. YOU MADE IT!