Online Marketing Intensive Part 4: Conversion Optimisation 2013
If your website is like most, your funnel is leaking and you may not even be aware of it!
Find out why your website visitors are leaving without taking action, and how to convert these visitors into bona fide customers.
Next: Social Media Success - http://slidesha.re/1250n03
2. Why should you listen to me ?
Increased conversion rate by 316% for Fuji Xerox in 60 days
Increased conversions for De Groots Media by 400% earning
them additional revenue of $ 475000
Increased conversion for Freedom Loans by reducing cost of
acquisition by 40%
www.ArrowInternet.com.au 2
3. Optimisation
What is Conversion Optimisation?
• Increasing visitor
engagement
• Getting more
subscribers, leads
and sales
• Done using visitor
data and customer
surveys
www.ArrowInternet.com.au 4
4. Why Are Potential Buyers Leaving Your Website?
www.ArrowInternet.com.au 5
5. 1,000 visitors to the site
100% Total Visits
60% Visit Shopping Area
Where is the 30% Place Item in Cart
leakage?
3% Make a Purchase
6 Visitors complete goal
www.ArrowInternet.com.au 6
6. 9 Levers For Improving Conversions
www.ArrowInternet.com.au 8
7. 1. Value Proposition
• WIIFM
• USP
Too many choices is not always a good thing
www.ArrowInternet.com.au 9
9. Cartoon
Pictures are
Credibility not
authentic
The first few
links are It is not
Too much
irrelevant. an easy
People will be font to scrolling
uninterested read
Are they really
serious about
their products?
www.ArrowInternet.com.au 3
10. Minimal
information
on company
history – it’s
a good start
Although it’s
neater, is it
working?
19-Nov-2009
Presented by Jasmine Batra
www.ArrowInternet.com.au 11
23. Creating Persuasive
Copy
Mention the problem
Agitate the problem
Invalidate all solutions but yours
Offer your solution
Amplify the desire
www.ArrowInternet.com.au 22
24. Call to Action
• Soft and hard offers
• Strategic placement
www.ArrowInternet.com.au 24
25. 8. Action Statement
• Scarcity
• Impact of not taking action
www.ArrowInternet.com.au 26