This PDF describes the origin and advantages of the the bing ad center service. For more information visit : http://www.ppcadsmanagement.com/bing.php

1. Bing Ad Center : Its Origin and
Advantages
by www.ppcadsmanagement.com

2. Origin of Bing Ad Center
Bing Ads (formerly known as MSN Ad center or Microsoft Ad center) is a service
that provides pay per click campaign on both Yahoo and Bing Search Engine
results. In 2006, Tarek Najm, the general manager of MSN division of Microsoft
led the effort to create MSN Ad center to Bing Ad center. The Brand name ‘Bing’
was renowned only as a search engine but it is gradually gaining its prominence in
the ad management service. As the ‘search marketing’ is growing rapidly, the
importance of the ad campaign service is also growing.

3. Advantages of Bing Ad Center
Affordable campaign : Compared to Google, yahoo and bing have fewer
visitors. Due to this less visibility of the advertisements, the price and packages for
PPC campaign is also less expensive.

4. Advantages of Bing Ad Center
Targeting Proper demographics : As bing ad center is confined to limited
visitor, proper target group can be used here by differentiating the campaign by
different age and gender of the visitors.

5. Advantages of Bing Ad Center
Sponsored Ads at the top of the page : A study revealed that most of the
people focuses on the advertisements on the top and not in the ads located on both
sides of the page.

6. Advantages of Bing Ad Center
User Friendly Design : Last year a study was conducted by Catalyst which
suggested that bing ad center is more user friendly than Google.

7. Advantages of Bing Ad Center
Limited to certain countries : As the bing ad center is limited to fewer
countries, competition is less and thus there is greater chance of getting higher
Return On Investment.

8. Advantages of Bing Ad Center
Importing Adword campaign into ad center account : The advertisers
having account in the adword campaign can easily import their account into the ad
center account and thus can create PPC campaign.

9. Advantages of Bing Ad Center
Greater reach after the Yahoo Merger : After the Yahoo merger, the visitors
from both the search engines Yahoo and Bing are opting for bing ad center
campaign management service. Thus there is a greater scope to reach a higher
number of visitors.

10. Conclusion
Thus the professional bing pay per click ad campaign ensures a target group with
greater reach combined with higher return on investment. It helps to provide an
attractive campaign at the affordable price to the targeted visitors. It takes care that
account is properly maintained and monitored to prevent any click frauds and
scams.