Find what is online marketing, advantages over offline marketing, SEM and its subset like seo , smo, ppc etc and Web 2.0 .

3. Online Marketing

5. Online Marketing

7. Online Marketing & Offline Marketing

24. Search Engine Marketing (SEM) Subset: SEM PPC SEO SEM SMO

25. Search Engine Optimisation (SEO) :

26. Search Engine Optimisation (SEO) :

29. PAY Per Click (PPC) : What Is PPC ? PPC is an Internet advertising model used on search engines , advertising networks , and content sites, such as blogs , search engines in which advertisers pay their host only when their ad is clicked. PPC providers : Google Adword, Yahoo Search Marketing, Microsoft AdCenter There are two primary models for determining cost per click: 1.Flat-rate PPC: In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click.

30. Example PAY Per Click (PPC) : 2.Bid-based PPC : In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network.

31. PAY Per Click (PPC) : Steps Use in PPC: Pay Per Click Management in Google PPC Campaign Analysis Ad Copywriting Keyword Lists Landing Page Design AdWords Account Setup AdWords Management AdWords Expansion AdWords Conversion Tracking Pay Per Click Management in Yahoo Yahoo Account Setup Yahoo Account Management Yahoo Conversion Tracking Copying AdWords To YSM

32. Example PAY Per Click (PPC) :

33. Social Media Optimization (SMO) : SMO is a set of methods for generating publicity through social media , online communities and community websites. Methods of SMO: adding RSS feeds , social news buttons, blogging , and incorporating third-party community functionalities like images and videos . Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking , video and photo sharing websites.

35. Social Media Optimization (SMO) Example:

37. WEB 2.0 : What Is Web 2.0? Web2.0 refers to the new generation of web based services and communities characterised by participation, collaboration and sharing of information among users online. Examples : social-networking sites video-sharing sites wikis blogs mashups

38. WEB 2.0 : Importance of Web 2.0 Web2.0 applications encourage user-generated content (USG) and social interaction online . Web 2.0 is the business revolution in the computer industry .

40. WEB 2.0 : How is Web 2.0 changing businesses? Software as a Service -> Enterprise Software Social Network -> Club/Community Wiki -> Team Coordination/ Communication Blog -> Website RSS -> Email Future -> Current

41. WEB 2.0 : Internationally the Web 2.0 techniques that businesses are experimenting with are RSS feeds, podcasts, wikis, blogs and social networks as these Web 2.0 tools can be extremely powerful in engaging your customers/ partners / suppliers/ employees. Individually, they also provide utility that can help grow the connection you’re making with your customers.

42. Grow Your Business : Thank YOU