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Advertising  VS  Public Relations Ch. 10 & 11 Media Impact
Advertising ,[object Object],[object Object],[object Object]
What is Advertising? ,[object Object],[object Object],[object Object]
Advertising Characteristics ,[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object]
What is Public Relations? ,[object Object],[object Object],[object Object]
Public Relations Approach ,[object Object]
Advertising VS Public Relations Similarities: ,[object Object],[object Object],[object Object]
Advertising VS Public Relations Differences: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising VS Public Relations Differences: ,[object Object],[object Object],Ad*Access On-Line Project - Ad #TV0415 John W. Hartman Center for Sales, Advertising & Marketing History Duke University Rare Book, Manuscript, and Special Collections Library http://library.duke.edu/digitalcollections/adaccess/
Advertising VS Public Relations Differences: ,[object Object],[object Object],I bought a  Coca Cola  yesterday…
Advertising VS Public Relations Difference: ,[object Object],[object Object],[object Object],[object Object]
Things to note ,[object Object],[object Object],[object Object],[object Object]
Things to note ,[object Object],[object Object],[object Object]

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COM 122 Extra Credit

  • 1. Advertising VS Public Relations Ch. 10 & 11 Media Impact
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