The document discusses two major upcoming events in Italy - Expo 2015 in Milan and celebrations for the 150th anniversary of Italian unification in Turin. It focuses on exploring new concepts and formats for hospitality infrastructure and services to accommodate diverse populations expected for these events. Key areas of inquiry include understanding varied demand segments, separating event-related and standard demand, using new technologies to analyze demand, and experimenting with innovative hospitality structures and partnerships between public and private actors.
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2. The events The Milan Expo 2015 event will produce a very strong impact on public policies and on real estate sector strategies. Torino 2011 will host the celebrations (together with Milano, Firenze, Roma) for the 150 th anniversary of the Unity of Italy. Both events will be characterized by important urban transformation and by exceptional incoming of visitors .
3. Events in the north-west macroregion The main events of Expo 2015, together with the celebrations for the 150 th anniversary of italian unification, can be considered as catalyst for the implementation of projects able to enhance the performance of the two metropolitan areas of Milano and Torino and their international role in the scenary of a polycentric macroregion .
5. Several questions can be risen: - how can we understand the demand for hospitality , which is very different in its segments according to the different kind of people who will look for structures for hospitality in Milan and in a broad area, especially in the Milan-Turin macro region ? - how can we separate the “event related” demand from the “standard” demand for hospitality ? - can new technologies, based on mobile telephones integrated with gps give effective support to define demand and to give better services to city “users” in case of events?
7. Several questions can be risen: - how can we experiment innovative formats of structures for hospitality , which allow to better match the demand of non-traditional city users? - how can we relate hospitality and the topic of better, more inclusive hospitality with the general theme of Milan Expo “Feeding the planet, energy for life” ? - which new, non traditional actors can be included in an innovative pattern of profit and non-profit entrepreneurship?
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