Implementing Selling Chain Management to Improve Customer Engagement
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The document discusses selling chain management (SeCM) and how it can help companies improve links between marketing and sales. SeCM establishes linkages between previously disconnected sales functions and processes. It provides an integrated application framework that supports the complete order lifecycle from inquiry to order fulfillment. The document also discusses challenges companies face in implementing SeCM and gives examples of how Cisco and a shoe company called Custom Foot implemented SeCM solutions.
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Implementing Selling Chain Management to Improve Customer Engagement
- 5. Basics of SeCM Corporation With Multiple Sales Channels Customer Distributor Self Service OEM Reseller Sales Force Selling Chain G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
- 7. Collaborative Selling Scenarios Delivered by SAP G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India Manufacturer/ Supplier Customers (Consumers/ Business Partner) Distributor/ Reseller Internet Sales B2B Mall B2R Network
- 13. Elements of Selling Chain Architecture Lead, Proposal & Quote Generation Commission & Contract Mgmt. Order Entry & Mgmt. Sales Configurator Pricing Prospect or Customer Fax Email Telephone VRU Web Enterprise Architecture G Roy Antony Arnold Lecturer Panimalar Engineering College Chennai, Tamilnadu, India
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