4. Why Mobile?
“Mobile is ramping up faster than any other
technology we have seen in the past”
Mary Meeker(Kleiner Perkins)
Globally, Smartphone Market grew 61% in 2011 with total shipment
volumes reaching 491.4 million units in 2011, a whopping increase
of over 304.7 million units in 2010! Smartphones are replacing
features phones at much faster rate than expected, thanks to
consistently falling pricing.
9. Smartphone Market - India
It is interesting to note that Nokia’s still leads the Smartphone Market share, however,
it has seen a major fall in 2011. Nokia lost about 50% of its market share from 60% at
the start of the 2011 to sub 40% by the end of the year.
19. Facts
79% of the Online Advertisers don’t have a mobile website
Queries on mobile devices – Restaurants and Goods
80% check their mobile leaving their bed in morning
Mobile sites have higher success rates
Smartphones are the next big thing
20. Mobile Landing Page
Keep the Layout Simple
Best Practices
Design for Thumbs – Not Mice
Prioritize Content
Use Uniquely Mobile Features
Make it easy for Conversion
21. What you need to do
Content viewable at arms length
Simple Layout
Rich Media and Content Low
Make Search Easy (For Large Content)
Note of Page Download Time
Consider yourself as a User
22. What you need to do
Prevent Accidental Clicks
Design Issues
Scrolling – Vertical or Horizontal
Web 2.0 Designs
Avoid Flash
HTML 5
23. What you need to do
Key Pointers
Content
Action Oriented Experience
Site Navigation
Call To Action
24. What you need to do
Mobile Features
Mobile to Store
Leverage Phone Functions
Facebook/Twitter Log In
25. What you need to do
Shorter Conversion Funnel
Conversion
Easy to Understand
Don’t Over Do
Don’t Confuse between Desktop/Mobile
26. Importance of being Mobile
In the coming years, customers are going to find your
business through mobile devices. Mobile platform will
be critical to business success.
27. Keep in Mind
• Mobile users have high expectation
• 58% users want mobile sites to load quickly faster
than desktops for sure.
• 38% of the users are willing to spend 30 seconds or
less to get acquainted
• Mobile sites can have a negative impact if it doesn’t
satisfy users
• Mobile optimized in terms of Rankings and User
Interface
28. Keep in Mind
• Understand the conflict Mobile Site vs
Mobile Apps
• Rendering in different devices
• Mobile Analytics Data
• Bounce Rate
• Average time spend on mobile site
• Conversion from Mobile to Desktop