This document discusses strategies for starting a business and creating a business plan, with a focus on web startups in India. It covers identifying a business idea and target market, developing a revenue model, assembling a team, drafting the key components of a business plan, obtaining funding at different stages, and considerations for web startups such as monetization and usability. The document also introduces MBAforALL, described as India's only knowledge network for MBA students and professionals, combining social networking and professional resources.

1. Business Planning & Startup Strategies A Web Venture in Current Indian Scenario 12th December 2009

2. Agenda

3. The IDEA & the Strategy What is the IDEA? Is it unique? Why do you want to do it? Why this idea? What is your target consumer? How do you want to do it? What is your revenue model? Who are your collaborator, team & alliances? Where do you want to do it?

4. The Business Plan Comprehensive documentation of your idea Formal Statement of your business goals Standard Document for idea presentation The Flexible Business Bible Feedback mechanism

5. Why do you need a business plan? Document your thoughts into auditable & demonstrable activity. Analyze the feasibility of your Idea: Helps You Decide on Go / No Go Planning creates a roadmap & supports to identify options to succeed Valuable Insights: Helps you improve Your Business Concept Communicate your idea Helps You manage your project in a structured manner Get your venture FUNDED

6. The planning process

7. Constituents of a Business Plan

8. Valuations & Projections Economic, Industry & Market Analysis Secondary Primary Detailed statistical modeling & simulations Pricing & Realistic Sales Projections Cost / Revenue Model Financial Statements, Valuations & Dilution Strategy & Exit Strategy

9. Process of Funding Financial Capital Resources Human Capital Resources Entrepreneur Equity Business Planning Process Bootstrapping Angels Venture Capital Management Team Corporate Ventures Holding Company Strategic Advisors & Partners Debt Trade Credit Commercial Bank Loans Logistical Advisors & Partners

10. What do VC’s usually look in a startup? The “Ideal” Entrepreneur “Twitter” value proposition Business Model & Revenue Model Idea & the market Uniqueness of the idea & USP Well laid out business plan Prototypes or Pilots Management Team The “Value” Deal How well prepared are you?

12. Corporations

13. Buyout firms

14. Investment banks

15. Angel investors

16. Traditional VC

17. Consulting firms

18. Online VC firms

19. Incubators

20. Angel investors

21. Traditional VC

22. Consulting firms

23. Incubators

24. Traditional VC

25. Corporations

26. Traditional VC

27. Corporations

28. Traditional VC

29. Corporations

30. Buyout firms

31. Investment banksSource: Gold Book of Venture Capital Firms, Bob Zider, “How Venture Capital Works,” Harvard Business Review

32. Essential Elements of a Web Startup Monetization Innovation User Experience & Usability Value Proposition Intellectual Property (off & on Product) Strong Opt-In offer Slippery Slope of Psychological Commitment Marketing Initiatives (Customer Acquisition & Retention) Funding Requirement ( Why do you need the funding?) Perseverance & Futuristic Vision on Entrepreneurs part

34. Students

37. Web Startup Value Chain Economic, Social, Cultural, Technological Business Environment Business Framework Strategic Planning Support Services Organization & Human Resource Financial Budgeting, Planning & Control Operations & Processes Value Chain

38. The Current Indian Scenario ?

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