A walk through of automation methods that can be used within adwords, including scripts and other simple automation methods. Also included are some basics about ad customizers. Scripts can pull in external data and automate reporting.

1. ADWORDS AUTOMATION
HATTRICK
Steve Hammer
President, RankHammer

2. AUTOMATION – A HUGE SCORE

3. A BAR WITH A HUGE PATIO
3
Steve Hammer, @armondhammer Rankhammer.com

4. LOOKS LIKE THIS WHEN IT RAINS

5. ADS THAT ACTIVATE AUTOMATICALLY

6. THE ME SLIDE
FAMILY
What it’s all about
FOOD AND
WINE
Vegas is a
playground to me.
HOCKEY
Go Stars
RANKHAMMER
Dallas Based
Internet Marketing
Agency

7. PERIOD ONE – AUTOMATION RULES

8. RULES DO THREE BASIC THINGS
Pause
Start
Timing
Poor
Performance
Email
Alerts
Budget
Warnings
Updates
Basic Bid
Changes
Low Position
Minimum First
Page

9. SIMPLE TO USE

10. AUTOMATION FRAMEWORK
•Bounce
Rate
Metric
Target
•Exceeds
50%
•Reduce
bid by
10%
Action

11. PERIOD TWO – AD CUSTOMIZERS

12. A HELPER TO MORE DYNAMIC ADS

13. BUSINESS DATA
https://support.google.com/adwords/answer/6093368

14. SCRIPTS

15. SCRIPT CAPABILITIES
External Data
Reporting
Hourly Updates
Math
Ad Parameters

16. GETTING STARTED

18. SCRIPTING COACHING AND RESOURCES
Google Developers
FreeAdwordsScripts.com
Optmyzr
RankHammer

19. FIRM BUDGETS
https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets
http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html

20. CATCH BIG MISTAKES
https://developers.google.com/adwords/scripts/docs/solutions/link-checker
http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html

21. BIDDING BY WEATHER
https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather

22. MERGE SOCIAL MEDIA AND ADWORDS

23. LIVE TWITTER FOLLOWERS
http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers

24. MODIFYING SCRIPTS
Log “Hello
World”
•Had a CTR greater than 0.01
•For all dates
Find Keywords
that
•While iterates one at a time
Go through
the keywords
•Based on Maximum CPC *
1.01
Set a new
CPC
Go broke

25. USE BETTER METRICS
Log “Hello
World”
•Had a CTR greater than
0.01
• For all dates
Find
Keywords
that
•While iterates one at a time
Go through
the
keywords
• Based on Maximum CPC *
1.01
Set a new
CPC
Go broke
Log “Raise on
Conversion”
•Had conversion rate > 10%
•With more than 10 clicks
•Over the last 30 days
Find Keywords
that
•While iterates one at a time
Go through
the keywords
•Based on Max CPC * 1.05
Set a new
CPC
Go slightly less
broke
Steve Hammer, @armondhammer Rankhammer.com

26. BETTER RESULT

27. WE ARE HERE SOCIAL NETWORKS
LOCATED
Dallas TX
QUESTIONS
sem@rankhammer.com
TWITTER
@armondhammer
WEBSITE
www.rankhammer.com
LINKEDIN
www.linkedin.com/a/armondhammer
!
CONNECT WITH US

28. THANK YOU