SlideShare ist ein Scribd-Unternehmen logo
1 von 44
Downloaden Sie, um offline zu lesen
Part 3 of 3




              Visual Storytelling:

              Communicating
              Sustainability


              Arlene Birt | www.backgroundstories.com
              visual storyteller & information designer
Aim:



       Inspire ownership among
       consumers on the impact
       of their everyday decisions.
HOW?
CONNECT the ‘every-day’ to the ‘big-picture’
This project began as a Fulbright grant to the Netherlands, to research ‘Making Product Life-Cycles Visible.’
3of3 ‘Visual Storytelling’ to Communicate Sustainability
Pre-head can go here:


Title Text
3of3 ‘Visual Storytelling’ to Communicate Sustainability
3of3 ‘Visual Storytelling’ to Communicate Sustainability
This project is made possible in part by a grant from the
Minnesota State Arts Board, through an appropriation
by the Minnesota State Legislature and a grant from the
National Endowment for the Arts.
Collaboration with architect Adam Jonas.
3of3 ‘Visual Storytelling’ to Communicate Sustainability
3of3 ‘Visual Storytelling’ to Communicate Sustainability
Part of a Art(ist)s on the
Verge Fellowship through:
Part of a Art(ist)s on the
Verge Fellowship through:
http://www.youtube.com/watch?v=GadWxWH8YYg
  Part of a Art(ist)s on the
  Verge Fellowship through:
Part of a Art(ist)s on the
Verge Fellowship through:
3of3 ‘Visual Storytelling’ to Communicate Sustainability
3of3 ‘Visual Storytelling’ to Communicate Sustainability
3of3 ‘Visual Storytelling’ to Communicate Sustainability
3of3 ‘Visual Storytelling’ to Communicate Sustainability
http://www.youtube.com/watch?v=HCzvWbXS_IY
Västra Hamnen
Behind-the-Scenes of Sustainability




                     MEDEA Artist Residency, Malmö, Sweden, 2010
3of3 ‘Visual Storytelling’ to Communicate Sustainability
http://youtu.be/1HtT_rBrlSw
3of3 ‘Visual Storytelling’ to Communicate Sustainability
Tips for Telling Visual Stories:
• Layer information
• Present positively
• Make it personal (bring it close to home)
• Let consumers make their own decisions
• Enable interaction
• Provide access to supporting data (online)
Balance: how much to show
“Sometimes the detail makes it interesting:
sometimes detail clouds the essence”

                 -Amanda Cox
                  graphics editor, New York Times 
Process:
1. Identify audience and set purpose
2. Research information and data options
3. Ideate: Sketch out the storyline
4. Input data, statistics, people’s stories etc.
5. Develop, test and refine and test and
   refine...
Identify Audience
& Set Purpose
Research &
Interviews
Ideation
Input data, statistics,
people’s stories, etc.
Test & Refine...
Eventually Implement
Exercise: A Product’s Life Story


Your own product:
•   Focus on one audience for your product
•   Write (or draw) a narrative through the life of this
    product
•   What other sustainability-related data/statistics/
    information exists for this product?
•   How can this fit into the storyline?
•   Are their other ways to visualize that would
    better communicate this information?
Other Examples:


When Social & Environmental
Back-Stories are Made Visible...
Other Examples of Back-Stories:




             Consumers can SEE their own impacts.




                                                    Smart Meters
Other Examples of Back-Stories:




        Consumers can EXPERIENCE their own impacts.




                                               www.thetoasterproject.org
Other Examples of Back-Stories:




                      Consumers can CONNECT to their own impacts.

image: The New York Times
Other Examples of Back-Stories:




       Consumers can UNDERSTAND their own impacts.




                                             New Leaf Paper Eco Audit
Other Examples of Back-Stories:




         Consumers can ACT UPON their own impacts.




                                             Prius Hybrid Display Panel
When Social & Environmental
Back-Stories are Made Visible...
Consumers can:
 SEE • EXPERIENCE • CONNECT • UNDERSTAND • ACT UPON

                                their own impacts.
Additional Resources:
RESOURCES:
Visual Storytelling for Sustainability

                                         INFO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

                                         ‘Guru’ of information design: Edward Tufte (author of multiple books)

                                         Learning to draw stories: The Back of the Napkin (Expanded Edition):
                                         Solving Problems and Selling Ideas with Pictures by Dan Roam

                                         Guidelines for best-practice info-design: The Wall Street Journal Guide
                                         to Information Graphics: The Dos and Don’ts of Presenting Data, Facts,
                                         and Figures by Dona M. Wong

                                         Inspiration for Data Vis: www.infosthetics.com

                                         SUSTAINABILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

                                         Product supply Chains & Carbon Footprints: www.Sourcemap.com

                                         Basic LCA (Life Cycle Analysis) Tool: www.sustainableminds.com

                                         Guide for behavior-changing sustainability campaigns: Fostering
                                         Sustainable Behavior: An Introduction to Community-Based Social
                                         Marketing by Doug McKenzie-Mohr

                                         Systems-Thinking: Cradle to Cradle: Remaking the Way We Make
                                         Things by Michael Braungart
http://www.storyofstuff.org/
Thanks!




          arlene@arlenebirt.com
          www.backgroundstories.com

Weitere ähnliche Inhalte

Ähnlich wie 3of3 ‘Visual Storytelling’ to Communicate Sustainability

A tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio BattagliaA tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio Battagliabioflux
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosueArena Media España
 
interacting with social media content about events
interacting with social media content about eventsinteracting with social media content about events
interacting with social media content about eventsmor
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteGeorgiana Cohen
 
Emergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGEmergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGAnn DeMarle
 
Digital media processes. Social and more 2.0
Digital media processes. Social and more 2.0Digital media processes. Social and more 2.0
Digital media processes. Social and more 2.0Dr Mariann Hardey
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008TargetX
 
Next-generation video research via mobile phones: a virtual focus group in th...
Next-generation video research via mobile phones: a virtual focus group in th...Next-generation video research via mobile phones: a virtual focus group in th...
Next-generation video research via mobile phones: a virtual focus group in th...Merlien Institute
 
Frontiers of Computational Journalism week 3 - Information Filter Design
Frontiers of Computational Journalism week 3 - Information Filter DesignFrontiers of Computational Journalism week 3 - Information Filter Design
Frontiers of Computational Journalism week 3 - Information Filter DesignJonathan Stray
 
CityVerve Human Centred Design Induction
CityVerve Human Centred Design InductionCityVerve Human Centred Design Induction
CityVerve Human Centred Design InductionDrew Hemment
 
Social Media
Social MediaSocial Media
Social MediaAlex Wong
 
MCAD 2009 - Future of Advertising: session #09 recap (March 23)
MCAD 2009 - Future of Advertising: session #09 recap (March 23)MCAD 2009 - Future of Advertising: session #09 recap (March 23)
MCAD 2009 - Future of Advertising: session #09 recap (March 23)Tim Brunelle
 
Spotlight on learning_digital_storytelling_rlevine
Spotlight on learning_digital_storytelling_rlevineSpotlight on learning_digital_storytelling_rlevine
Spotlight on learning_digital_storytelling_rlevinereisa101
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalismJD Lasica
 

Ähnlich wie 3of3 ‘Visual Storytelling’ to Communicate Sustainability (20)

ICT Cambridge Tech AS
ICT Cambridge Tech ASICT Cambridge Tech AS
ICT Cambridge Tech AS
 
A tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio BattagliaA tale from the future, by Eugenio Battaglia
A tale from the future, by Eugenio Battaglia
 
Presentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic JosuePresentación - Ponencia Frederic Josue
Presentación - Ponencia Frederic Josue
 
re
rere
re
 
interacting with social media content about events
interacting with social media content about eventsinteracting with social media content about events
interacting with social media content about events
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
 
Emergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKINGEmergent MEDIA, NEXT GEN THINKING
Emergent MEDIA, NEXT GEN THINKING
 
Digital media processes. Social and more 2.0
Digital media processes. Social and more 2.0Digital media processes. Social and more 2.0
Digital media processes. Social and more 2.0
 
AMA Symposium 2008
AMA Symposium 2008AMA Symposium 2008
AMA Symposium 2008
 
Portfolio_Kelli Vanover
Portfolio_Kelli VanoverPortfolio_Kelli Vanover
Portfolio_Kelli Vanover
 
Next-generation video research via mobile phones: a virtual focus group in th...
Next-generation video research via mobile phones: a virtual focus group in th...Next-generation video research via mobile phones: a virtual focus group in th...
Next-generation video research via mobile phones: a virtual focus group in th...
 
Frontiers of Computational Journalism week 3 - Information Filter Design
Frontiers of Computational Journalism week 3 - Information Filter DesignFrontiers of Computational Journalism week 3 - Information Filter Design
Frontiers of Computational Journalism week 3 - Information Filter Design
 
CityVerve Human Centred Design Induction
CityVerve Human Centred Design InductionCityVerve Human Centred Design Induction
CityVerve Human Centred Design Induction
 
Evolucion o Revolucion ..
Evolucion o Revolucion .. Evolucion o Revolucion ..
Evolucion o Revolucion ..
 
Social Media
Social MediaSocial Media
Social Media
 
MCAD 2009 - Future of Advertising: session #09 recap (March 23)
MCAD 2009 - Future of Advertising: session #09 recap (March 23)MCAD 2009 - Future of Advertising: session #09 recap (March 23)
MCAD 2009 - Future of Advertising: session #09 recap (March 23)
 
Kelli Vanover Portfolio
Kelli Vanover PortfolioKelli Vanover Portfolio
Kelli Vanover Portfolio
 
Spotlight on learning_digital_storytelling_rlevine
Spotlight on learning_digital_storytelling_rlevineSpotlight on learning_digital_storytelling_rlevine
Spotlight on learning_digital_storytelling_rlevine
 
Buzzer & Yellowcats
Buzzer & YellowcatsBuzzer & Yellowcats
Buzzer & Yellowcats
 
Paths to the new journalism
Paths to the new journalismPaths to the new journalism
Paths to the new journalism
 

Kürzlich hochgeladen

KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...M56BOOKSTORE PRODUCT/SERVICE
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxCapitolTechU
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeCeline George
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashasashalaycock03
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxvidhisharma994099
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfMohonDas
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxPurva Nikam
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptxmary850239
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 

Kürzlich hochgeladen (20)

KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...KARNAADA.pptx  made by -  saransh dwivedi ( SD ) -  SHALAKYA TANTRA - ENT - 4...
KARNAADA.pptx made by - saransh dwivedi ( SD ) - SHALAKYA TANTRA - ENT - 4...
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptxSlides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
Slides CapTechTalks Webinar March 2024 Joshua Sinai.pptx
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using CodeHow to Send Emails From Odoo 17 Using Code
How to Send Emails From Odoo 17 Using Code
 
Work Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sashaWork Experience for psp3 portfolio sasha
Work Experience for psp3 portfolio sasha
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic SupportMarch 2024 Directors Meeting, Division of Student Affairs and Academic Support
March 2024 Directors Meeting, Division of Student Affairs and Academic Support
 
Protein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptxProtein Structure - threading Protein modelling pptx
Protein Structure - threading Protein modelling pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
Department of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdfDepartment of Health Compounder Question ‍Solution 2022.pdf
Department of Health Compounder Question ‍Solution 2022.pdf
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
Optical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptxOptical Fibre and It's Applications.pptx
Optical Fibre and It's Applications.pptx
 
3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx3.26.24 Race, the Draft, and the Vietnam War.pptx
3.26.24 Race, the Draft, and the Vietnam War.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 

3of3 ‘Visual Storytelling’ to Communicate Sustainability

  • 1. Part 3 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer
  • 2. Aim: Inspire ownership among consumers on the impact of their everyday decisions.
  • 3. HOW? CONNECT the ‘every-day’ to the ‘big-picture’
  • 4. This project began as a Fulbright grant to the Netherlands, to research ‘Making Product Life-Cycles Visible.’
  • 6. Pre-head can go here: Title Text
  • 9. This project is made possible in part by a grant from the Minnesota State Arts Board, through an appropriation by the Minnesota State Legislature and a grant from the National Endowment for the Arts.
  • 13. Part of a Art(ist)s on the Verge Fellowship through:
  • 14. Part of a Art(ist)s on the Verge Fellowship through:
  • 15. http://www.youtube.com/watch?v=GadWxWH8YYg Part of a Art(ist)s on the Verge Fellowship through:
  • 16. Part of a Art(ist)s on the Verge Fellowship through:
  • 22. Västra Hamnen Behind-the-Scenes of Sustainability MEDEA Artist Residency, Malmö, Sweden, 2010
  • 26. Tips for Telling Visual Stories: • Layer information • Present positively • Make it personal (bring it close to home) • Let consumers make their own decisions • Enable interaction • Provide access to supporting data (online)
  • 27. Balance: how much to show “Sometimes the detail makes it interesting: sometimes detail clouds the essence” -Amanda Cox graphics editor, New York Times 
  • 28. Process: 1. Identify audience and set purpose 2. Research information and data options 3. Ideate: Sketch out the storyline 4. Input data, statistics, people’s stories etc. 5. Develop, test and refine and test and refine...
  • 34. Exercise: A Product’s Life Story Your own product: • Focus on one audience for your product • Write (or draw) a narrative through the life of this product • What other sustainability-related data/statistics/ information exists for this product? • How can this fit into the storyline? • Are their other ways to visualize that would better communicate this information?
  • 35. Other Examples: When Social & Environmental Back-Stories are Made Visible...
  • 36. Other Examples of Back-Stories: Consumers can SEE their own impacts. Smart Meters
  • 37. Other Examples of Back-Stories: Consumers can EXPERIENCE their own impacts. www.thetoasterproject.org
  • 38. Other Examples of Back-Stories: Consumers can CONNECT to their own impacts. image: The New York Times
  • 39. Other Examples of Back-Stories: Consumers can UNDERSTAND their own impacts. New Leaf Paper Eco Audit
  • 40. Other Examples of Back-Stories: Consumers can ACT UPON their own impacts. Prius Hybrid Display Panel
  • 41. When Social & Environmental Back-Stories are Made Visible... Consumers can: SEE • EXPERIENCE • CONNECT • UNDERSTAND • ACT UPON their own impacts.
  • 42. Additional Resources: RESOURCES: Visual Storytelling for Sustainability INFO DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ‘Guru’ of information design: Edward Tufte (author of multiple books) Learning to draw stories: The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures by Dan Roam Guidelines for best-practice info-design: The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures by Dona M. Wong Inspiration for Data Vis: www.infosthetics.com SUSTAINABILITY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Product supply Chains & Carbon Footprints: www.Sourcemap.com Basic LCA (Life Cycle Analysis) Tool: www.sustainableminds.com Guide for behavior-changing sustainability campaigns: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing by Doug McKenzie-Mohr Systems-Thinking: Cradle to Cradle: Remaking the Way We Make Things by Michael Braungart
  • 44. Thanks! arlene@arlenebirt.com www.backgroundstories.com