This is the presentation I made at the Young Creative Entrepreneur Award (held by British Council, India) for my social media agency BlueAnt Digital Intelligence. We didnt win the award, but we had some fun conversations. Would love to know your thoughts on this presentation. Know more about us here: www.blueant.in and blag.blueant.in

2. People
MSc
Communication information and Society
(Research)
Tech
B.Tech
1st Feb 2011 Media
Electronics and Instrumenttion
PG Diploma
Print Journalism

3. People
Legoized Young
Production Environment
Network Multiple
Organization Solutions
MashUps Flexible
Tech Media

4. To enablepeople to Interact with products, brands and
each other by strategically deploying
media-technology
that would work best in their
context. Its is
given
not one product.
many products.
It is
This process
of coming up with such
products and solutions
would be
My
USP.

5. I solve your outreach problems.
medium for your message? How can your
What is the best
brand engage people? Are the right people
Being Reached? What is the best technology
for you?
solutions specifically tailored to your
And come up with
organization, product, service, brand And even help
poets and musicians reach out to new
audiences. That is my
Service.

6. My clients include
large organizations and SMEs to individual
and independent artists. The client range includes companies
of many sizes and functions. There isn’t one
type of client. It depends on the problem
That needs
solving.
Target Clients.

7. sounds up in the air. So lets take
A lot of this
some specific examples of my work.
In an increasing order of
complexity.

8. Problem:
No coherent marketing.
No brand recognition.
Very little web traffic.
No analysis.
Leads to:
Relevant Traffic up from 690/week to
2700/week.
LinkedIn + Twitter become traffic drivers.
Report sales go up.
Recognized Solar Consultancy.
Solution:
Market research + Social Media Audit.
Social Media Strategy.
Social Media.

9. Problem:
Have a legal compliance management system.
Those who are most liable don’t view it.
But they have iPads.
Solution:
Create a LCM app for upper Management.
More views, More responses, More monitoring
Win: executives show off app, get call from more companies to deploy the system.
Apps.

10. Problem:
Khoj has done a lot of projects in Khirkee Village.
Projects are pulled down in 3-6 months.
You can see pictures, but not the space in which the art was displayed.
Solution:
Created an Augmented Reality application (Layar)
You can experience artwork exactly where it placed, even though its been physically removed.
First such art + technology project in India.
Augmented Reality.

11. Problem:
I wanted to create a something that would react to music and movement.
The purpose to create a new experience at live music gigs and discos.
But it had to be affordable and visually interesting.
This is a video in the original slide
show: You can see it here
Solution:
Created a program that captures movement with an Xbox 360 Kinect and a mic.
Used that to create near 3D images and manipulated them via ambient sound.
Win: Used it to create music videos for upcoming artists.
Visualizing Sound.

12. Problem:
Anglian want to make local football popular.
But games are not telecast or spoken about in the media.
Can you engage people in public spaces without owning media rights?
This is a video in the original slide show.
You can see it here.
Solution:
Created a game which can be placed in open space (pub, café, club).
Locally branded game that requires no controllers and no prior knowledge of football
Win: works on the web and mobile devices as well.
Kinect.

13. Khoj has helped create a new way to archive
My work with
and experience art and proved that it works for people.
Kinect and music is also helping in creating new
Projects with the
live experiences, one that isnt predetermined.
coders, designers,
Finally in all my work, people from different disciplines,
writers, film makers have come together to create things.
As digital work increases, all of these people across
the creative space benefit.
That is my contribution to the creative space.
Creative

14. Business Model
Social Media Experimental
Strategy/Execution Content Commissioned Created
+feedback from market needs/response: Leads to new skills and new services.
Business Model.

15. Social Media and reactive media experiences are constantly
evolving. Dropping computing
cost, increased access, new markets
and new opportunities. The
Flipkart moment is
coming. Till then numbers are
speculative.
Make
that
happen.
Market Size

16. Social Media is
Traditional media is hard to monitor and expensive.
targeted, accurate information, numbers, demographics,
reaction times. Plus is a fraction
of the cost.
Advertising is failing. Increased cost, reduced response. Reactive experiences give
users something fun and engaging, helps brand
recall and supports media-tech
development.
Shrinking screens. On the move. Always on, always connected.
Smartphones are growing. India
has one of fasted growing
markets.
Market G a p s

17. Quality Manpower is hard to find. Coders and
designers are reluctant to work if they don’t see a brand or if the
work doesn't’t fit an established IT field. Experimental is
considered too risky to build careers in.
Economic shocks in the local and global markets are causing a
tightening of budgets. This may reduce spend in the short
term, but because of effectiveness, effective
tracking, higher brand recall and
reduced costs these media solutions may become
even more popular.
Risks.

18. UK, having lived and worked there. I am confident that
I am familiar with the
I can find and create new business opportunities there. To me it represents
access to technology, to a new market
and a channel to possible increase my presence in
India.
I would like to come back with more consulting or creative
mandates, new technology tool kits,
access to resources and contacts,
and new ideas.
Would love to meet:
OneDotZero
The Mill
BReel
LBI
GlueIsobar
UK.

19. Thank YOU.