1. Presented by Group 4
Section S3

2. Pos. Brand Pos. Brand
1 6
2 7
3 8
4 9
5 10

3. 1. Nokia Mobile Phones 2. Colgate
Tagline : “Connecting People” Tagline:
“Trusted Brand for Oral Healthcare”
Differentiating Factors:
Differentiating Factors:
 Extensive Service Network
 Selling Trust & Care for home &
 Recycling Program – Green Initiative
Family
 User Friendly Compared to
 Dentist Recommendation / IDA
Competition Approved
 Range of Products – Toothpaste,
tooth powder, tooth brush,
mouthwash, whitening products

4. 3. Lux 4. Dettol
Tagline : “Not just soap, its Skincare” Tagline: “Be 100% sure”
Differentiating Factors: Differentiating Factors:
 Beauty Soap of the Filmstars  Extended germ protection
 Selling hope of being beautiful  Selling Safe and Security
 The range of products includes  Range of Products – Soap, Liquid
beauty soaps, shower gels, bath Hand wash, Antiseptic
additives, hair shampoos and
conditioners.

5. 5. Britannia 6. Lifebouy
Tagline : “Eat Healthy. Think better.” Tagline: “100% better protection
from germs as compared to
Differentiating Factors:
ordinary soaps..”
 Dual Focus on Nutrition & Taste
Differentiating Factors:
 Selling Hope for Healthy Living
 Extended germ protection
 The range of products includes Food
& Beverages ranging from milk  Selling Safe and Security
products , biscuits, jam, cakes,  Range of Products – Soap, Liquid
breads etc. Hand wash, Antiseptic

6. 7. Clinic Plus Shampoo 8. Pond’s
Tagline : “India ki Pehli Pasand” Tagline:
“As beautiful as you want to be !”
Differentiating Factors:
• Family Shampoo for Long and Clean hair Differentiating Factors:
• The Brand is Positioned as a shampoo • Deliver products that make a real
that is a part of the family’s well being. difference to women's skin and the
way they live their lives.
• Advertisements always focus on the
mother as a protector of her family. • Relatively reasonably priced anti-aging
skin cream
• Woman are the prime decision makers in
Clinic Plus’ target market of Rural and • Aims at identifying with being young
Semi Urban areas. and beautiful.
• Ads focus on married woman staying
beautiful for their husbands.

7. 9. Fair & Lovely 10. Pepsodent
Tagline: “Gorepan se Zyaada, Saaf Tagline: “Expert Protection”
Gorapan” Differentiating Factors:
Differentiating Factors:  Technical Superiority
 Patented Skin Lightening Technology  First toothpaste with a unique
anti-bacterial agent
 Empowering Women to go further
 Expert Protection Variants for
 Selling Hope for Better Lifestyle
Complete, Relief & Repair,
Improvement
Whitening & Sensitive teeth
protection

8. Thank You