2. * NIMA A + B in 1993...
* 20 years Sales & Marketing at some of the worlds top brands
* Sales Leader & Social Software Evangelist EMEA @ IBM
* Digital Marketing Partner Manager & Evangelist @ Adobe
* Founded Arjan Radder Marketing Concepts Q1, 2012
6. And the one screen world has dissapeared...in
a very short time..
7. The Extended Web and 'digitalization'
Have brought endless
opportunities to Marketers
8. It has torn down complete business models
and gave birth to many new ones.....
Hotels.com, Tripadvisor, PirateBay, Guggenheim.org, Airbnb.com
Youtube.com, Spotify, etc etc
Let's look at a few more examples in the leisure domain..
19. Rise of the Marketing Technologist
Marketing CTO
(Chief Marketing Technologist)
• Reports to CMO
• Coordinates with IT
• Coordinates with products
• Technology expertise
• Marketing savvy
25. Ideal for for example E-Tourisme applications
E-Tourism: Creating Dynamic Packages using Semantic Web Processes
http://www.w3.org/2005/04/FSWS/Submissions/16/paper.html
26.
27. Helping out in many ways (and also taking
over many jobs)
28.
29. Virtual tourisme?
“Virtual reality (VR) offers tourism many useful applications that deserve greater attention from
tourism researchers and professionals. As VR technology continues to evolve, the number and
significance of such applications undoubtedly will increase”
Guggenheim Online
Full article at:
http://www.sciencedirect.com/science/article/pii/S0261517709001332
30.
31. ➔ Customers, customers, customers!
➔ Technology is always a means and not a goal
➔ Understand the role and value of Technology (not (perse) the Techno itself)
➔ Become, or become friends with, the Marketing Technologist
➔ Always, always be aware of the future...
➔ Never forget the 4 P's...:-)!
32.
33. Inspirational credits to Scott Bricker, The Marketing Technologist
arjan@raddermarketing.nl – www.raddermarketing.nl – +31 6 2501 0586
www.twitter.com/arjanradder – linkedin.com/arjanradder – slideshare.net/arjanradder