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Behaveinnovation lab,[object Object],Clean,[object Object],Arjan Haring, 24 Juni 2011, Green Prototyping Platform,[object Object]
Arjan Haring, Applied Researcher,[object Object],Docent/onderzoeker Hogeschool Utrecht,[object Object],Kandidaat promovendus TU Delft,[object Object],Entrepreneur,[object Object]
Greatbehaviorchangechallenge!New technologyneeded?,[object Object],Clean,[object Object],Safe,[object Object],Health,[object Object],Behave,[object Object]
Prototyping: How a rubber duckychangedbehavior,[object Object]
Analogy: CleanerSafer Behavior,[object Object],Problem: Theft of loaded,[object Object],Weapons. Criminalswithguns! Solution:Seperatestorageof ammunition & gunsResult:Lesscriminalshootings.,[object Object]
Behaviorproblem: unwantedshootingincidents,[object Object]
Theoreticalbase of Quaky,[object Object],Verwachtingen,[object Object],Procedures,[object Object],Analytisch ,[object Object],Oordelen,[object Object],Source: Prof. Jan Maarten Schraagen,[object Object],(System 2),[object Object],Gehaastheid,[object Object],M,[object Object],onitoring,[object Object],Vermoeidheid,[object Object],Ontlaad,[object Object],beslissing,[object Object],Intuïtief ,[object Object],Indrukken,[object Object],(System 1),[object Object],Gevoelens,[object Object],Training,[object Object],Cultuur,[object Object]
Different levels of designingforBehaviorChange,[object Object],Indivual,[object Object],Group,[object Object],Systems,[object Object]
Experimentationmatters:Clean Behaveinnovation lab,[object Object],How does Authority,[object Object],affect discharging,[object Object],behavior?,[object Object],Business Questions,[object Object],Howcan we break,[object Object],a wrong routine and,[object Object],build a newone?,[object Object],Learning Goals,[object Object],Research Questions,[object Object]
More Clean Behave rubber duckswanted!,[object Object],Indivual,[object Object],Group,[object Object],Systems,[object Object]
Some Clean Behaveducks to thinkabout,[object Object],Increase the proportion of windows without drafts,[object Object],Better align heating and air conditioning settings to time of day, season, and presence of people home,[object Object],Decrease the average amount of standby electricity used by appliances,[object Object],Decrease the average temperature settings of clothes washers,[object Object],Decrease the average temperature settings of water heaters,[object Object],Decrease the weight carried in automobile trunks,[object Object],Increase air conditioner tune up rates,[object Object],Increase automobile oil change rates,[object Object]
More ducks,[object Object],Increase the proportion of attics insulated,[object Object],Increase the proportion of drivers who lessen acceleration and deceleration rates,[object Object],Increase heating/airconditioning filter change rates,[object Object],Increase the proportion of drivers who maintain 55 mph speed,[object Object],Increase the proportion of drivers who use cruise control,[object Object],Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.,[object Object],Increase the proportion of LED televisions in use (relative to plasma screens),[object Object]
… and more duckswheretheycamefrom,[object Object],Increase the proportion of low-flow showerheads in use,[object Object],Increase the proportion of low rolling resistance tires in use,[object Object],Increase the proportion of triple-pane windows in use,[object Object],Increase the proportion of wash loads dried on the line,[object Object],Increase tire inflation rates,[object Object],Increase vehicle tune-up rates,[object Object],Reduce the number of motor vehicle trips made per day,[object Object],Reduce the proportion of single passenger motor vehicle trips,[object Object],Reduce time vehicles spend idling,[object Object]
Experimentationmatters:Join thelearning curve now,[object Object],How does Authority,[object Object],affect Sustainable,[object Object],behavior?,[object Object],Business Questions,[object Object],Howcan we break,[object Object],a unsustainable,[object Object],habits and build,[object Object],newones?,[object Object],Learning Goals,[object Object],Research Questions,[object Object]
How to start,[object Object],   Formulate Business Questions,[object Object],   Contact the Clean Behave Lab,[object Object],[object Object]

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