Marketing advice for small businesses

1. Marketing Essentials
for Market Planning
Small Business 7P’s Analysis
Performance Management
Branding
Customer Service
Customer Loyalty

2. Getting marketing right
crucial for success

3. Every business
should have a robust
well researched
marketing plan to
help them execute
their goals

4. It is essential to understand

5. What is the target market?

6. How big it is?

7. Who the competition is?

8. And where to position your business

9. To beat them!

10. Research the
market

11. Speak to existing
customers

12. To find out the
best price to
charge

13. To achieve the
highest possible
sales

14. Ensure your business is
located in the best
possible attract the most
customers from your
target market.

15. Your product must be
needed by your target
market.

16. Its packaging and
quality should match
their expectations.

17. Promote your product in the channels & markets
that will reach your target market.

18. But make sure you can measure performance

19. Branding is an essential Without small
way for a marketing
business to communicate with theirrobust
plan that is
and measurable its
customers and shapes the way your
business is perceived.

20. An effective brand tellsWithout a marketing
the world
who you are, what youplanand is robust
do that
how do it. and measurable its

21. It is easier to sell to existing customers

22. They buy more

23. And it costs less

24. they can even drive more sales through referrals

25. It makes great business sense to keep them happy

26. Keep your staff motivated, engaged and
informed about your business and products

27. Create an culture of responsibility throughout
the business.

28. Pay attention to what the customer wants

29. Contact Us for help with your
Market Planning
www.arinobe.com smb@arinobe.com
0203 286 7829 +447825 002 908
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