Marketing involves meeting customer needs and wants through integrated communications to provide value in exchange. Target audiences are the primary groups an ad is designed for, such as certain age groups. Dominant ideology refers to the underlying values and morals in a society. Branding differentiates products through names, symbols, and visual/emotional associations. Product placement embeds brands in media without explicit ads. Cool hunting predicts cultural trends to control the next big thing.

1. Itzel Laursen Ariel Gough Chun-Jung Chen Exploring Marketing

2. Marketing Marketing is usually focused on one product or service or integrated communications-based process, and it is an activity involved with the wide range to make sure that you would continue to meet your customers’ existing and newly-identified needs or wants and getting value in return. quick service food market MG marketing

6. Manipulative We are manipulated into spending money on products. Manipulation is used to manipulate your way of thinking and test your values. It plays on your self esteem. Nutri-System

7. Creation of buzz from the inside out. “ Word of mouth” gone virtual. Advertising through , and as a part of the target audience (TA) to be trusted as an “insider,” rather than advertising to or at the TA as an official or “outsider”. Creating a concept that people will interact with and talk about. “ Will it Blend?” -> Series of entertaining youtube videos? Or Blendtec’s idea of advertising?

10. Planned Obsolescence The planned failure of a product in order to make consumers buy it again or buy a more expensive version. Manufacturing things that will only last so long, or only be so good, so that consumers will get a taste of the product and pay more than they normally would for an “update” Tom Egelhoff says “Computers are obsolete as soon as they are loaded into the car, “ Referring to the idea that since technology is constantly advancing, people are always having to “update” and get something better.