This event was held at the John Molson School of Business for the Case Challenge on the Fashion Marketing Day.

1. Ribkoff
From Vision to Reality
Nawreen Hossan & Ariane Beaulieu Sirois
The Co-Creationaries

2. Ribkoff
QUALITY FASHIONABLE
SOPHISTICATION

3. CREATING AN EXPERIENCE
Ribkoff Experience: Sexy
Classy
Confident

4. MAIN GOALS
Increase
Sales
Create
Brand
Gain Recognition
Visibility

5. NEW MEDIA CAMPAIGN
“Sustain your Sexiness”
Enduring
Classics
“Sustain”
Reign in High
Quality

6. Fashion Show
Brand
Gain Visibility Increase Sales
Recognition

7. Facebook
Create Experience through
Brand Engagement
Brand
Gain Visibility Increase Sales
Recognition

8. “Become
The Next Ribkoff Man”
 Nationwide Contest
 Theme: Sustain your
Sexiness with Boxers
 “Their” definition of classic
sexiness
Brand
Gain Visibility Increase Sales
Recognition

9. Share the Link
Spread the Word
 Like Dylan Ribkoff Facebook page
 Share link with Facebook network friend
 Duration: 2 weeks
Target 200 people  Reach 40,000 potential customer
Brand
Gain Visibility Increase Sales
Recognition

10. H o w t o t u r n Potential C u s t o m e r s
i n t o Profitable C u s t o m e r s
Goal: Target Sales
Target Sales
2% (800) of Revenue:
40,000 potential 2% 22,400$
(based on 28$
avg.
98% purchase, per
Brand
Gain Visibility Increase Sales
Recognition

11. H o w t o t u r n Potential C u s t o m e r s
i n t o Profitable C u s t o m e r s
Brand
Preference
Brand
Exposure &
recognition
Create Brand
Engagement

12. BUDGET
 Trip for 2 to an eco-friendly destination in Canada
Week-end to Banff National Park: 2,500$
 500$ worth of Ribkoff Boxers
Low Cost & High Value

13. THANK YOU
Sustain Your Sexiness!
Questions?