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Persuasion and
Argument
Different Models
Rhetoric
 Finding and utilizing, in a given situation,
  the available means of persuasion.
 We will be looking at different types of
  rhetorical methods this semester – the
  good, the bad, and the ugly.
Arguing to Win
 An  argument simply to
  persuade another person or
  group to believe, do or buy
  into something, regardless or
  whether or not the idea is
  mutually beneficial or factually
  true.
 Where do you see this in the
  world?
Arguing to Find the Truth
 Starting with Aristotle,
  philosophers call this
  approach the "dialectic", in
  which people exchange
  opposing ideas as a means
  of rooting out the better
  idea.
 The purpose isn't to win; the
  purpose is to learn.
Arguing to Solve Problems
 Closely related to the
 second, with the
 difference that there may
 not be an actual "truth"
 available but all the
 parties should be
 dedicated toward a larger
 common goal, such as
 public safety, continuation
 of the political system etc.
Why is this Relevant?
   If I'm simply arguing to win, for example, then I'm
    free to twist the truth in any way I can get away
    with.
   If I'm arguing to find the truth, I'll try to see the
    weakness in my own position as much as in the
    other's position, and I'll move toward admitting
    that I'm wrong if that helps me toward my goal.
   If I'm arguing to solve problems, then my
    relationship with the "opposition" is the ends, and
    protecting that relationship (not making us hate
    each other) is in fact perhaps more important
    than "winning" -- in fact, improving the relationship
    may be the actual definition of "winning".
To Do
 Read     “Mein Kampf”
 In small groups, summarize the argument:
  what is the main idea? What is the
  support?
 What kind of persuasive model does this
  use?
 Is it effective? Why or why not? Be
  specific.

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Persuasion and argument

  • 2. Rhetoric  Finding and utilizing, in a given situation, the available means of persuasion.  We will be looking at different types of rhetorical methods this semester – the good, the bad, and the ugly.
  • 3. Arguing to Win  An argument simply to persuade another person or group to believe, do or buy into something, regardless or whether or not the idea is mutually beneficial or factually true.  Where do you see this in the world?
  • 4. Arguing to Find the Truth  Starting with Aristotle, philosophers call this approach the "dialectic", in which people exchange opposing ideas as a means of rooting out the better idea.  The purpose isn't to win; the purpose is to learn.
  • 5. Arguing to Solve Problems  Closely related to the second, with the difference that there may not be an actual "truth" available but all the parties should be dedicated toward a larger common goal, such as public safety, continuation of the political system etc.
  • 6. Why is this Relevant?  If I'm simply arguing to win, for example, then I'm free to twist the truth in any way I can get away with.  If I'm arguing to find the truth, I'll try to see the weakness in my own position as much as in the other's position, and I'll move toward admitting that I'm wrong if that helps me toward my goal.  If I'm arguing to solve problems, then my relationship with the "opposition" is the ends, and protecting that relationship (not making us hate each other) is in fact perhaps more important than "winning" -- in fact, improving the relationship may be the actual definition of "winning".
  • 7. To Do  Read “Mein Kampf”  In small groups, summarize the argument: what is the main idea? What is the support?  What kind of persuasive model does this use?  Is it effective? Why or why not? Be specific.

Editor's Notes

  1. Marketing, Advertising and Propaganda