Ryan Thompson and Jordan Wollman, the partners of agency Aria, present the best practices to produce results on digital platforms and websites for 2014
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2014 Best Practices on your Website
1. 2014 Best
Practices on
the Web
A guide to designing websites that generate awareness,
raise engagement and boost conversions
An
Educational Presentation | Ryan Thompson (Founder & CEO) & Jordan Wollman (Partner & CCO)
2. Ryan Thompson
Chief Executive Officer & Founder @ Aria
Welcome!
Jordan Wollman
Chief Creative Officer & Partner @ Aria
3. We change how people
experience destination brands
through strategy, branding,
marketing and digital
experiences
4. What we’ll cover
1) How to think about your website!
2) Planning & strategy for modern websites!
3) The role and importance of content!
4) Information architecture!
5) Design tips!
6) A wee bit of technical stuff!
7) Thinking like a salesperson!
8) Shareability & social integration!
9) Q&A
5. 1. Don’t build a “website”
You need a digital marketing
platform that is your first, most
integrated impression to the world
6. It sure as hell doesn’t
belong to I.T.
Your website is the center of the hub of
your digital ecosystem with many
spokes inbound and outbound
7. Think about
where the
majority of your
marketing and
advertising
lands people…
Source: Heather Timmerman on PreviewNetworks.com
24. SEO is dead!
Be a storyteller.!
!
Write good, interesting, sharable narratives.
It’s what your audience wants, and what
Google will give credit for
25. How to emotionally
approach content
1) K.I.S.S.!
2) Chunk the content!
(clear headlines and delineation of ideas)
3) Use images & video!
4) Encourage engagement!
(through conversation & sharing)
46. 6. The technical stuff
Getting it right the first time means
you don’t have to scrap it in 3 years
47. Evolve… olution
Don’t design pages. Think modular —
from technology, to design, content and its
containers, to features and functionality
48. Open source!
When possible, go open source (non-proprietary)
!
If not, it means you’re married:
long-terms, hidden maintenance costs, and slow
adoption of new technology and industry standards
49. Open source!
Technology libraries like JQuery, SASS, LESS,
Foundation, etc., have massive communities of
innovative developers contributing hourly
!
That’s a lot of power at your fingertips