Milo Creative: Our venture into iPhone apps for children & parents

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This in our presentation from the launch of Innovate London event in Hoxton, London. We talked about our latest venture into the creation of iPhone Apps for parents and children. The presentation was well received with lots of questions and discussion afterwards, in particular the marketing of iPhone Apps through the app store and social media. http://www.milocreative.com http://apps.milocreative.com http://innovatelondon.org/

Business Technologie

Our venture into iPhone Apps

Milk Monitor Tiny Garden

Over the years we’ve created some great products for big
brands across entertainment, children’s and learning sectors.

We’ve been tinkering with various product ideas for years.
Then... something big happened!

We thought...

“Lets make iPhone Apps to delight
children and assist parents”.
After all we know that audience...

Milk Monitor was born in a Hoxton eatery in February and
launched into the app store in April.

It took 10 weeks from lunch to launch.

And now for the hard part! With over 150,000 apps in the
App Store how do you get noticed? Generate some noise...

Build a quality app and gain a loyal customer following

Respond to feature requests...

“I'd like to see the ability to add
information on weaning, weight gain and
expressing in the notes section...”

...& update regularly

This will help you gain visibility in a crowded shop window

Your app won’t make a
fortune overnight.
Embrace the Long Tail... on to the next one.

Tiny Garden is a learning & play experience for toddlers. It teaches ﬁrst
words in a playful context & supports multiple languages.

We intend to release quickly & iteratively.

Paul Argent - argy@milocreative.com

www.milocreative.com
apps.milocreative.com

Milk Monitor Tiny Garden

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Milo Creative: Our venture into iPhone apps for children & parents

1. Our venture into iPhone Apps Milk Monitor Tiny Garden

2. Over the years we’ve created some great products for big brands across entertainment, children’s and learning sectors.

3. We’ve been tinkering with various product ideas for years. Then... something big happened!

4. We thought... “Lets make iPhone Apps to delight children and assist parents”. After all we know that audience...

5. Milk Monitor was born in a Hoxton eatery in February and launched into the app store in April. It took 10 weeks from lunch to launch.

7. And now for the hard part! With over 150,000 apps in the App Store how do you get noticed? Generate some noise...

8. Build a quality app and gain a loyal customer following

9. Respond to feature requests... “I'd like to see the ability to add information on weaning, weight gain and expressing in the notes section...” ...& update regularly

10. This will help you gain visibility in a crowded shop window

11. Your app won’t make a fortune overnight. Embrace the Long Tail... on to the next one.

12. Tiny Garden is a learning & play experience for toddlers. It teaches ﬁrst words in a playful context & supports multiple languages.

13. We intend to release quickly & iteratively.

14. Paul Argent - argy@milocreative.com www.milocreative.com apps.milocreative.com Milk Monitor Tiny Garden

Hinweis der Redaktion

Hello, my name is Argy and this is my colleague Petros. We are from milo creative. This is a short presentation about our recent venture into creating our own iPhone products.
First a bit about us... We&#x2019;ve created some great apps for some really big brands in the learning, children&#x2019;s and entertainments sectors. We&#x2019;ve been thinking of creating our own products for a while... and had been tinkering with a few ideas of our own.
Then we became dads & lots of things changed!
We decided that what we really wanted to do is make playful and helpful products for children & families. We felt confident that after all our years user testing ideas with this audience that we could do it for ourselves. We also love the iPhone.
My first week back after paternity leave and we decided over lunch to make a app for new mums. Milk Monitor was born. From our initial concept it took us 10 weeks to get the app into the app store and available for download. Here&#x2019;s a short video that gives you a taste of what milk Monitor does.
So now we had made our first product and had to figure out how we were going to sell it! With over 150,000 items in the app store how are we going to get noticed? Well, we launched a Facebook Fanpage, set ourselves up on Twitter and got blogged about on Wired in the US and many other sites.
Perhaps the most important thing with so many poor quality apps on the iPhone is to release a quality product and gain a loyal following. Good reviews help enormously. So far we have received nice feedback and some good ratings.
We&#x2019;ve also been releasing updates. Capturing feedback and implementing features requested by users.
Releasing regular updates improves your ranking in the App Store. Following our latest update we managed to get to number 25 in the Medical category today - our highest ranking so far. This has doubled our sales.
We don&#x2019;t expect to get rich from our first app. We do, however expect to learn a lot that can be applied to the next one.
We&#x2019;ll be releasing our next App - Tiny Garden - in the next couple of weeks. It&#x2019;s a learning & play experience for toddlers and parents. It teaches first words in a playful context and supports multiple languages. We&#x2019;re also getting quicker - it took us a one month from concept to completion.
And for the rest of the year we intend to release regularly and iteratively.
Thanks for listening. Any questions please grab myself or Petros for a chat. As well as creating our own products for iPhone we continue to do them for other people to.