A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011.
The presentation slides are designed to accompany a live presentation given to small groups of businesses in the south west.
To enquire about a presentation in your area please contact Aren on info@arengrimshaw.co.uk or go to www.arengrimshaw.co.uk for more information.
10. “Media for social interaction, using highly accessible and scalable publishing techniques.” Wikipedia Definition - Source: http://en.wikipedia.org/wiki/Social_media
11. or “...it’s how people read, discover and share information.”
12. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales
13. The Key Aspects & Terminology Web 1.0, 2.0 & 4.0 Real Time Viral Authenticity / Transparency User Generated Content (UGC) Consumer Generated Media (CGM)
14. Putting it in context – Why now? Technology Society Computing Power Processor Power Internet Speeds Digital Cameras iPods Smartphones iPhones / iPads Generation Y / Millennials Out of Town Shopping E-commerce Longer Working Hours Migration & Immigration Erosion of Community Centres The Age of Spin
17. Social Media Platforms File Sharing Sites Blogs Social Networks Social Bookmarks Live Streaming Forums Wiki Sites Aggregators Review Systems
18. Facebook Launched 2004 500m Active Users 50% of registered users are between 25-49 32% of visitors to the site 35 years or older
19. Facebook 50% log on in any given day 200m+ access via mobile devices (and are twice as active) 250m+ people engage with Facebook on external websites 900m+ objects that people interact with(pages, groups, events & community pages) Source: http://www.facebook.com/press/info.php?statistics Source: http://www.facebook.com/press/info.php?statistics
20. An Average user… 38 years old 130 Friends Spends 55 minutes on the site per day Is connected to 80 pages, groups &events Creates 90 pieces of content each month Adds 25 comments to content each month Source: http://www.facebook.com/press/info.php?statistics
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22. Blogs & Blogging 133m+ blogs 77% internet users read blogs Two thirds of bloggers are male 60% are 18 – 44 years old 75% have a college education or above 50%+ are married 50%+ have kids
23. Blogs & Blogging 56% say their blog has helped their company establish a position as ‘thought-leader’ 58% of bloggers say they’re better known in their industry as a result 94% of bloggers reported measurable SEO benefits within 12 months
46. UKNetWeb Limited Small to Medium Enterprise Based in St.Agnes, Cornwall 5 Full Time Staff Primary services: Web Development (Ecommerce) Internet Consultancy Social Media Integration
47. Social Media Activities Blogging & Micro-Blogging Social Networking Professional Networking File-Sharing Webinars & Other Events
54. Results – Bottom Line In a 6 month period: 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% increase in average order values Opened up UK & international markets
55. Results: More Examples Dell $7m Twitter Sales Twestival (2010) SW / Wales Region approx. £20,000 to date UK £62,000 to date Surfers Against Sewage New members, increased activity
56. What could you gain? Increased brand awareness & credibility Increased web traffic & website engagement Higher average order values More repeat business, increased loyalty Reach into new markets / existing markets Insight into customer opinions & opportunities More sales & increased profitability
58. Your first 3 steps... Start monitoring Improve your current marketing Build your online network
59. 1. Start Monitoring “Just because you leave the room, it doesn’t mean that those left behind aren’t talking about you.”
60. 1. Start Monitoring Set up your alerts: Google Alertshttp://www.google.com/alerts Social Mentionhttp://www.socialmention.com
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63. 2. Improve your current marketing Try ‘Passive Marketing’ “Don’t tell them you’re funny, tell them a joke” “Get more bang for your buck”
64. “Get more bang for your buck” You’re delivering a presentation to a group of customers. Why not... Upload the presentation online? Broadcast the event live over the internet? Live-blog the event? Add all the guests as new contacts on online networks? Upload photos of the event?
65. 3. Build your online network Professional Networkinghttp://www.linkedin.com Social Networkinghttp://www.facebook.com
66. 3. Build your online network Connect with your existing contacts first Add new connections to your network as you meet them Don’t push your sales message at your contacts Don’t rush to speak, listen first Encourage debate among your network
68. How can I help? Explaining How… I offer a series of training modules in the theory and practical application of Social Media tools and platforms, as well as mentoring and support to individuals or teams. Explaining What… Traditionally referred to as strategy or consultancy, It comes down to me putting my knowledge to work on your behalf, explaining what you need to do to meet your objectives. Explaining Why… This may involve a basic appraisal of your activity to date or ongoing monitoring of your activity for results. Doing it… I can help setup, create and maintain Social Media accounts ready for take over at a later stage, ensuring you get the right technology working for you.
69. Getting in touch Search for “arengrimshaw” on Google Or Tel: 01872 273103 Mob: 07598 242212 Email: info@arengrimshaw.co.uk Web: www.arengrimshaw.co.uk