1. #WHATSHOULDWECALL
EYEGLASS ADVERTISEMENTS

2. ADVERTISEMENT #1
PEARLE VISION GLASSES

3. QuickTime™ and a
decompressor
are needed to see this picture.

4. ADVERTISEMENT
#2
FOR EYES GLASSES

5. QuickTime™ and a
decompressor
are needed to see this picture.

6. Age
Pearle
Vision
Pearle
Vision QuickTime™ and a
GIF decompressor
are needed to see this picture.
Both female and male
young adults, middle-high
income earners

7. Targeted
Age
For Eyes
For Eyes QuickTime™ and a
GIF decompressor
are needed to see this picture.
Mostly women, all ages
and sexes from young
adults+, low - high income
earners.

8. QuickTime™ and a QuickTime™ and a
GIF decompressor GIF decompressor
are needed to see this picture. are needed to see this picture.
General Public’s Perspective
Pearle Vision FOr eyes

9. QuickTime™ and a
GIF decompressor
are needed to see this picture.
TYpical ads for this product

10. QuickTime™ and a
GIF decompressor
are needed to see this picture.
Controversial? MIsrepresentation?

11. QuickTime™ and a
GIF decompressor
are needed to see this picture.
- ‘isTs’ and hidden messages
Sexist, agist

12. QuickTime™ and a
GIF decompressor
are needed to see this picture.
How do you feel about it?
very persuasive

13. QuickTime™ and a
GIF decompressor
are needed to see this picture.
negative or positive impact on the product?

14. QuickTime™ and a QuickTime™ and a
GIF decompressor GIF decompressor
are needed to see this picture. are needed to see this picture.
which ad sells better?

15. QuickTime™ and a
GIF decompressor
are needed to see this picture.
American culture