2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadable

Excuse me, where is the Gen Z?
Digital thoughts about social enterprise
for today’s (& tomorrow) companies.
Max Ardigo’
IBM transformation consultant

Collaboration Agenda 2.0
A view of the new Digital Nations
A view of what users do
A view of generations @ workplace
Detail on Gen Y and Z
So what if…
(ideas and solutions)

The World (and the www) had
a tremendous change in the last 4 years.
The web - as we knew it - has become the
“web 2.0”: where people not only read, but write,
participate, generate knowledge and new
business models.
> Cont

Yesterday.
Today.
Source: Forrester Research; IBM Institute for Business Value

Yesterday.
2 Billion
people will
be on the
web by 2011.*
mobile phone
subscribers worldwide
by the end of 2008.*
4 Billion 1 Trillion
connected
intelligent devices
in the world
Today.
Connected
People Connected
Things

> View
Oct. 2008 – 500.000 english words.
http://www.youtube.com/watch?v=cL9Wu2kWwSY

English gets 1.000.000 words
on Wednesday, site says
June 10, 2009 - Updated 1328 GMT
(2128 HKT)
New English words:
Web 2.0: the second generation of the
Internet
n00b: a new or inexperienced user,
usually with technology
Jai Ho: an exclamation of victory, from Hindi
slumdog: an unkind term for a person who
lives in a slum
cloud computing: services delivered via
the Internet
carbon neutral: an activity that doesn't
produce heat-trapping carbon emissions
Source: Global Language Monitor june 2009
June 2009
Which
is the
real
world?

This means that today’s companies
are immersed in this new digital, participative
context, starting conversations with their friends,
employees, partners and customers
across the world.
In new Digital Nations.
Living, knowing, engaging, enlarging, retaining.
> Cont

COLOMBIA (’09)
44,977,758 population
Area: 2.070.408 sq km
20,788,818 users as of
Sept/09, 46.2%
penetration, per CRT.
1.200.000 broadband
subscribers as of dec/08,
5.78%.per TeleGeo
AUSTRALIA (’09)
Area: 7,682,557 sq km
Aug/09, 80.1%
penetration, per N-O.
4,700,200 broadband
subscribers as of Sept/07,
23.0% p.r., per OECD
Source: World Internet Stats 2010
Australia
SOUTH AFRICA (’09)
Area: 1,219,090 sq km
Aug/09, 10.8%
penetration, per WWW.
426,000 broadband
0.9% p.r
VENEZUELA (’09)
Area: 916,445 sq km
Sept/09, 30.9%
penetration, per Conatel.
1.410.000 broadband
5.0%.per TeleGeo
ECUADOR (’09)
Area: 272,046sq km
Sept/09, 12.6%
penetration, per Supertel.
n.a. broadband
subscribers
PORTUGAL (’09)
Area: 92,391 sq km
Sept/09, 41.8%
penetration, per ITU.
1,634,400 broadband
36.0%.per ITU
ROMANIA (’09)
Area: 238,391 sq km
Sept/09, 33.4%
penetration, per GfK.
2,506,000 broadband
34.0%.per ITU
RUSSIA (’09)
Area: 238,391 sq km
Sept/09, 32.3%
penetration, per POF.
9,280,000 broadband
20.5%.per ITU
Digital Countries – Political view

Source: IBM Manyeyes /
Social Networks Data 2009
Digital Nations – Human view
INDIA DIGITAL
WAR SCENARIO:
Orkut vs. Facebook

Digital Nations – Some details
Source: Quancast 2010
People on Facebook
More than 471 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month.
People on Linkedin
LinkedIn connects marketers to over
50 million affluent, ambitious and
influential professionals.
People on Orkut
150 million of young Indian and
Brazilian peers.
People on V-Kontakte
68 million users mainly from Russia
815,789,490 pageviews per month.

Digital Nations – Mail vs. Networks
Source: Morgan Stanley Research April 2010

Digital Nations – Mobile vs. Desktop
Source: Morgan Stanley Research April 2010

Digital Nations – Highest SN countries audiences
Average hours / week per visitor
Source: IBM Manyeyes / Social Networks Data
Russia Brazil
Canada
P. RicoSpain
Italy

Forrester Technographics: what people do there
Create and publish, innovate (Geeks)
Post ratings/reviews of products/services, generate buzz
Use RSS feeds, “Vote” for Web sites online
Maintain profile on a social networking, socialize
Read, Watch, Listen
None of the above
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Creators
Source: Forrester Technographics

World / Forrester SN behaviour evolution ‘07-’09
Creators Critics Collectors Joiners Spectators Inactive

US/Europe % SN mobile users ‘09
U.S.
Italy

Forrester - Australia
AUSTRALIA (’09)
Area: 7,682,557 sq km
Aug/09, 80.1%
penetration, per N-O.
4,700,200 broadband
subscribers as of Sept/07,
23.0% p.r., per OECD
Source: Forrester Technographics 2009
Australia

Forrester - Japan
JAPAN ('09)
Area: 377,812 sq km
Sept/09, 75.5%
30,107,300 broadband
subscribers as of
June/09, per ITU
Japan

Forrester - Metro China
CHINA (’09)
1,338,612,968 population
Area: 9,806,391 sq km
384,000,000 Internet
users as of Dec/09,
28.7% penetration, per
CNNIT
Internet connections as of
June/09, per ITU.
Metro Cina

Forrester - South Korea
SOUTH COREA ('09)
Area: 99,268 sq km
Jun/09, 77.3%
subscribers as of
June/09, per ITU
South Korea

Forrester - United States
UNITED STATES (’09)
307,212,123 Population
Area: 9,629,047 sq km
users as of Nov/09,
76.3% penetration, NNV.
79,014,100 Internet
broadband connections
31% as of June/09, per
ITU.
United States

Forrester - Europe
EUROPE
Area: 10,149,253 sq km
users and a 53.0%
penetration as of
December 31/09
114,992,952 Broadband
connections, 14.3%
penetration as of
Nov.30/08
Europe

Forrester - Europe - Italy
ITALY ('09)
58,126.212 population
Area: 301,323 sq km
30,026,400 Internet users
as of Aug/09, 51.7% p.r.,
per N-O.
connections as of June/08,
per ITU, 36.2% p.r.
Source: Forrester
Technographics 2009
Italy
Youngs like in
South Korea?

Italy - Facebook total growth / ’08-’10
08 09 10
Y/Y Italy

Italy - Facebook Age and Growth / ’08-’09
638.540
2.600.000
3.000.000
2.000.000
1.620.460
1.278.040
Y/Y Italy Y-Z Gen
31/12/08 31/12/09

Italy - Facebook Age and Gender / march 2010
Italy / Gender Y-Z Gen

Companies are experiencing (ouch!)
new digital models they’ve never imagined
could become possible.
The social models jump directly
into their business models.
> Cont

To connect and have fun together…
Social Experience

To buy a new coffee machine @ the best price
(from a friend)
Social Commerce

To be a part of something good!
Genuine shared flavor

To be a part of something big
(12 countries, 1 Digital Nation)

To live the full new product experience…
Pervasive branding

Talk about re-vamped super-drinks (Milk)
Digital conversion

To co-create new products together…and retain.
Digital genuine vs. private labels

To “Brand” dancedance (flashmood),
callcallcall and blogblogblog…
Social Flashmood

and rate their experience with those products
Digital arena

To buy a house or select a bank like them…
Thriller-commerce Subversive banking

To evaluate a new candidate…
Real democracy

And choose a new president that has a clear
(brand/web) strategy.
How did Barack Obama come to dominate Facebook?
One move that helped: Hiring Facebook
co-founder Chris Hughes in early 2007.
Hughes, 24, was Mark Zuckerberg's Harvard roommate. Now he runs Obama's own social network,
My.BarackObama.com, which has 900k members (up from 850,000 a week ago, apparently, when
BusinessWeek paid homage to Obama's Web strategy.)
http://www.alleyinsider.com/2008/7/how-barack-obama-won-facebookReal democracy
67% were Y generation

To work and evaluate their performances together
Future work (now)

To discuss with other peers
how is to work in your company.
Future recruitment (now)

And have a straight view from people like them
(recognized by the way they write).
Future recruitment (now)

People & workplace:
by 2015, for the first time in the history,
five generations may will be working,
growing and learning together.
> Cont

Part of my
daily routine
Unfathomable if
not provided
On Demand
Partner
Team decided
Collaborative
Collaborative
Collaborative and
networked
Continuous and
expected
1975 ~ 2000 1995 ~ 20091960 ~ 19801946 ~ 19641922 ~ 1945Born
Pocket mobile
internet based
IndependentFacilitatedClassroomLearning style
Generation
…NecessarySets me backUnwiseJob changing
Lifelong use
Unable to work
without it
UnsureUncomfortableTechnology use
Continuous
social sonar
Weekly/DailyOnce per year
No news
is good news
Feedback
RSS ProtagonistCoach
Get out of the
way
Command and
control
Leadership style
Sonar /
Individualistic
Team includedTeam informedSeeks approvalDecision-making
Global Tribe /
Independent
IndependentHorizontalHierarchicalProblem-solving
Electro-social,
highly connected
Hub and spokeGuardedTop-downCommunication
Playing Life
Required
to keep me
Too much and
I’ll leave
The hard wayTraining
Gen ZersGen YersGen XersBoomersSeniors
A generational view: by 2015
IBM Elaboration from Lancaster, L.C. and Stillman, D. When Generations Collide: Who They Are.
Why They Clash. How to Solve the Generational Puzzle at Work. Wheaton, IL.
Harper Business, 2003.
New!

Gen Zers
5~20
Gen Yers
21~38
Gen Xers
39~49
Seniors
70+
Star Wars generational characters by 2015:
Boomers
50~69
Very different. With common experiences.

Gen Zers
5-20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Boomers
50-69
Yoda
“Much to learn,
you still have”.
Knows all because
invented it.

Gen Zers
3-20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Boomers
50~69
Obi-Wan Kenobi
“Patience. Think.
Use the force”.
Manage all,
because built it.

Gen Zers
5-20
Gen Yers
21-38
Gen Xers
39~49
Seniors
70+
Boomers
50-69
Han Solo
“Watch your mouth
kid, or you're gonna
find yourself floating
home. Here's where
the fun begins! ”.
Operates most,
because enhanced it.

Gen Zers
5-20
Gen Yers
21~38
Gen Xers
39-49
Seniors
70+
Boomers
50-69
Luke Skywalker
& Princess Leia
“Well why don't you
outrun them?
I thought you said
this thing was fast! ”.
Looking together for
their place in the
world

Gen Y by 2015: Keywords
Gen Yers
21~38
Networked
Connected
Ambitious
Friendly
Diverse
Multitasking
Open minded
Performant
Flexible
Loyal
Self esteem
Hurried
Lovemark
Trust
Green
Feedback
Collaborative
Global Feedback
Conversations
Partecipative
Honest
Money

Gen Y: 2015 portrait
Source: Forrester Research; Harvard Business Review,
Princeton, IBM Institute for Business Value
Generation Y web sources.
Gen Yers
21~38
Generation Y is Diverse,
>25% network primarily with people of a different
ethnicity.
Generation Y is respectfully Unisex
On the whole, Gen Y doesn’t make sexual differentiation
or segregation when it’s time to work and collaborate.
Generation Y understands and has
Life Experience in the Global Marketplace
In many ways, they cannot comprehend an environment
that is not global.

Gen Yers
21~38
Generation Y Has a Sense of Security
and is Ambitious
84% profess to be very ambitious. And feels they have
no time! Invests in true stuff.
Generation Y aims to be loyal.
If you allow this.
45% expect to work for their current employer for their
entire career. Great leader? Great place.
Generation Y is green
86% say it’s important that their work make a positive
impact on the world.

Generation Y is Tech Savvy,
highly educated and many of its members will bring advanced
degrees with them to the workplace.
Generation Y is Networked
and Partecipant by Nature
Working in teams is a top motivator for Gen Y employees. They
love to connect with others and enjoy working in offices that are
open and conducive to socializing. They want people, even
bosses, to be readily accessible.
Gen Y is more connected
than previous generations
An overwhelming majority of Gen Y does use social networking.
Social networks do not substitute personal relations, but extend
and enrich them.
Gen Yers
21~38

Gen Y is naming their kids eccentrically
Researchers found that in 1955, nearly one-third (32%) of boys
received one of the ten most popular names, but by 2007, less
than 10% got a common name.
Generation Y marks the death of the mass-scale
celebrity/influencer
We have realized rather quickly it is more interesting to follow
the lives of people we actually know, creating many micro-
celebrities among peer groups and niches on the web.
Gen Y is numb to mass advertising
We grew up in a world with a constant onslaught of advertising
and media messages. We’ve simply learned to tune them out
and don’t buy into messages that come directly from companies
we don’t trust and that haven’t built a relationship with us.
Permission marketing, on the other hand, works
wonderfully.
Gen Yers
21~38
Source: Forrester Research; Harvard Business
Review, Princeton, IBM Institute for Business Value

Gen Y 2015: socialize to engage & motivate
Show them
how they can grow
if they apply
Provide mentoring
programs and global
communities exchange
Let them tell about your company
Consider establishing a business
presence on prominent social
networking sites and providing
information about working for your
company via video or podcast, in
addition to more traditional channels.
Help them share
Thanks to their natural skills,
they are quick to build
relations and share their
knowledge and opinions
with one another.
Give assignments
that stretch their
skills and allow them
to develop multiple
competencies
Gen Yers
21~38
Lovemark/Leader Attraction:
Remember that this group is
attracted by lovemarks.
Size don’t matters.
Create OneVoice dialogue
Engage for partecipation.
Make them feel that they’re
in the right place, connected
with the company, with its
vision and core values, and
with more people like them.
Surprise them
Engagement,
Welcome, Birthdays
Let them turn you to Z
When it comes to the New
Generations, Yers are the
most valuable resource to
revamp yourself

Gen Zers
5~20
Gen Yers
21-38
Gen Xers
39-49
Seniors
70+
Boomers
50-69
C1-P8 / R2-D2
“ouuuiiuuoooiii.
Bzzzioiooouui”.
Are still in the space.
Will remain?

Gen Z by 2015: Keywords
Connected
Wired
Self directed
Multitasking
Fast
Performant
Mobile
Loyal
Commodity
Lovemark
Smart
OpenBook
Privacy
Indipendent
Tribal-Global Names
Speed
Community
Demmon
Intelligent
Gen Zers
5~20
Group
Sonar

Gen Z: 2015 portrait
Gen Z was born online
A mix of the two generations, but more enabled, smarter and
faster. They are Digital Natives with access to almost everything.
89% of this group is active online.
Gen Z is well supplied, and are Geener than Y
Children of older, wealthier parents with fewer siblings and more
entertainment and technological options it is likely that they will be
the most materially supplied generation of children ever.
While Gen Y adopt social tools to enrich relations,
Gen Z adopt them to create relations.
They live in a word of screens and connections. And in this world
is where their relations born and grow, so become real, by affinity,
discovery or casualty.
Review, Princeton, IBM Institute for Business Value,
Strauss & Howe, Penelope Trunk/Bazeen
Gen Zers
5~20

Gen Z will be more self directed (Strauss & Howe)
Parents are no longer spending tons of time and money dragging
their kids to the world of overachievers. They are hanging out at
home instead. And so are the kids: everyone is learning about
self-discovery. And self-discovery drives to self direction.
Gen Z are Open Books
Personal information is only sensitive when it comes to money.
Everything else is fair game. Consider the issue of privacy as it
cascades through Boomers, Gen X and Gen Y. Open Books
enjoy life-streaming personal data on social networks. We will see
what happens when Open Books hit the work world - no blur or
public/private separation.
Gen Z loves very targeted communication
60% of Gen Z enjoy pertinent, personal and relevant multichannel
advertising. And accept (because in most cases do not
understand) marketing full screening.Source: Forrester Research; Harvard Business
Gen Zers
5~20

Gen Z are Speed Demons
Growing up on the web, Gen Z lives in a world of instant
gratification. Speed Demons thrive on acceleration and next, next,
next. To Gen Z, dial-up is as ancient as dinosaurs. This segment
lives for speed and sluggish technology is useless technology.
Gen Z will process information at lightning speed.
The next generation will be so good at processing information
that they will open doors we can only knock on today. Successful
leaders of the next generation will move past the lament, to
watching how people adapt to the change and leveraging that
happens in the workplace.
Gen Z are MicroMiners, and have to pay attention
Today, attention spans could not handle even a 400-page book.
Fast forward into the Gen Z's future and everything is broken into
bite-size, manageable pieces. Micro miners thrive on small bits of
information. And that’s will be a challenge when it comes to
perform a complex task.
Gen Zers
5~20

Gen Z will not be team players...
We know from Strauss and Howe that as generations cycle, the
team generations (such as gen y) are usually followed by
individualist generations. So it is not surprising to see trends
that the same thing will happen over the next decade.
…but Community-Organizers
Gen Z has grown up with social communities. Meeting,
befriending and interacting with the online community is second
nature. Despite Strauss and Howe, the networked nature of the
digital world and Gen Z's place in it might trump the theory of
independence.
…and high performance enabled workers
Expectations from the future workplace are high…
Gen Zers
5~20

Gen Z: 2015 quotes
I would have liked to take
my own laptop to work – not
only is it better performing,
but it also has its own
configuration,
it is lighter, and has a
longer-lasting battery.
Instant messaging is rapid,
unified, fluid. It allows you to
establish and confirm work
objectives easily. Email is not
always the best tool and
many people do not take the
time to respond to some mails.
Two minutes on instant
messaging can achieve the
same results of 10 emails!
Source: Accenture Millennial research 2008
Gen Zers
5~20
I use social networks in
two different ways. First, in
my personal life to establish
an exchange of information –
organizing a party, looking
for comments on an
exhibition. In my work life,
I have a different profile and
I manage my image;
I choose what I share.
If a tool brings value, the
young people will convince
the older team members
to use it.
“
“
“
“

Gen Z 2015: prepare to attract and interact
Understand them
Just ask – they will
tell you all. So collect.
Build 121 value
Show that you know them,
they gave their permission
Brand experience: personal or die
Generation Z will be much less tolerant
of businesses that prefer to maintain
traditional forms of communication and
marketing. they will want to research and
buy online, pay immediately and receive
an instant response so they can move
onto the next thing.
Leverage Social
Don’t wait Gen Zers
come to visit you.
Reach them in those
places where they live,
in the way they accept
to be contacted, with
the right messages for
them. They told you
everything, so now act
personal.
Be Green/CSR enabled
They know that their world
is getting warm. They won’t
accept further warming
companies.
New signs & channels
Remember that this group
has built its own signs to
communicate and interact
across all channels
Enhance fast & clear dialogue
Since they are opened books, they
will speak clear and fast. They will
pretend you know who they are
(published!) Be prepared to interact
in 2 ways, be prepared to scale with
high volume dialogue.
Anticipate them
Act and think like
them: prepare
your Z strategy
Gen Zers
3~20
Be Z Mom
Enabled
Recover the values
that parents intend
to transfer

Ok. So what... if?
> Cont

- Respondents agree that the millennials have
specific marketplace needs, but few
organisations have formally prepared for the
millennial customer strategic or marketing plans.

- Companies have not kept pace yet with the
millennials’ preference for interacting through
newer, community-based technologies.
- Peer recommendation and viral marketing
are the best ways to comunicate. (Hahahaha).Economist Intelligence Unit, on behalf of
Genesys,surveyed 164 C-level
and other senior executives from around the
world to understand how they are attracting
and retaining millennial consumers.
To attract and retain millennials as customers,
organisations are figuring how to adapt business processes to enrich the customer
experience and allow greater choice in customising products and services.
How companies are still acting on this?
The dark side:

So what if we talk about a CollaboLab?
A Lab to address your Next Company Digital Strategy
A community of set-minded people to build the lighter side.
Sales
IT
Mkt
HR
Operations
R&D
CFO
CollaboLab

Welcome to the CollaboLab
Warning:
challenges ahead

CollaboLab Challenges
Consolidate web ROI initiatives
with a solid Enterprise Digital
Strategy, push over the roadmap.
Connecting company skills,
generations & diversities across
the world
Attract, engage and retain
top talented competences,
segment and apply HR marketing
Foster internal and external
innovation with continuity
Execute plans to engage the
consumer of the future

CollaboLab social initiative example # 1
Name:
From IT to YT
Young technologies program
Type: internal
Scope: Doing things faster & better with
enterprise 2.0; support the adoption of new
models in information technology to speed
business
Short description:
- New project paradigms (2.0 development)
- One Voice Program
- HR Portals
- Operation Portals
- Collaboration Central / Communities of interest / practice
- Career paths, best practices
- Better operations

Name:
COWORKERS
Type: internal/global
Scope: connect and collaborate to engage
and retain top talented people;
apply HR marketing to identify & segment
Short description:
- Providing support for all innovation initiatives both for
internal or external scopes
- Supporting product marketing to identify & model new
interaction models
- Enhancing internal organization & business process

Name:
COWORKERS
Scope: connect and collaborate to engage
and retain top talented people;
apply HR marketing to identify & segment
Short description:
interaction models
The HR WW
community

Name:
COBRA/CSR
Hear to Understand
Scope: discover opinions, trends, reputation,
consumer feelings, competition, brand and
management reputation
Short description:
- Advanced web analytics/sentiment analysis
- Corporate social responsibility
- Product exploration
- Product feedback
- Management feedback
- Corporate / Brand reputation
- Financial information
Sentiment,
Corporate Branding,
Reputation, Insight

Name:
InnovationFactorY
Invent.Mix.Remix.
Type: internal/external
Scope: Foster internal and external innovation
Short description:
interaction models
- Making product cross fertilization with customers
- Enabling controlled crowdsourcing

CollaboLab social initiative example # 4.1
Name:
RECRUYTERS
(A attracts A) (B attracts C)
Type: employee to talent / external
Scope: engage and retain top talented
competences, support university programs,
speak for the company across channels
Short description:
- Employ Y-Z top talents to engage top talents
- University programs to connect and engage
- Digital Master Sponsorships
- Digital Career Days (24/7)
- Talking with new generations, polling, understanding,
planning career meetings
-Working on SOPO, FD Career, Lovemarks, Other Z
networks

CollaboLab social initiative example # 4.2
Name:
POLLiNATION
buzzzz-the-world
Type: internal social / external buzzword contest
Scope: amplificate marketing operations and
prospect/customer engagement, collect social
data and segment for future customer
operations
Short description:
- Drive consistend digital strategy
- One web: social connectd plattform, SSO
- Socialize initiatives to magnify return and collection
- Collect social data to segment and interact
- Apply sentiment and predictive analytics
- Drive to web and store
- Build multichannel Lovemark baseline

The solution to manage this…
Press button to start.

Multiplattform
Portal 2.0
Virtual Portals
Role/Rule based
Personalization
Composite Mashups
Rich Client
Mobile
Accelleratori
Commerce
Sviluppo web2
Web analytics
Dashboards
Collaboration
Social Networks
Social Tools
Real Time
Chat/Call/Web me
Awareness
Webconf
Sentiment,
Corporate Branding,
Reputation, Insight
Web analytics,
Continuous optimization,
Sentiment analysis, Corporate
& brand reputation
Assemble
Deliver
Socialize in/out Customer
intelligence
Enterprise
Master Data
(extended user
Business & Social data)
Enterprise
2.0 Layer
User experience,
Social, Mobile,
Touchpoints
Portale KM&
Collaborazione, Analytics
Social Connectors
Enterprise
Customer
Insight
Enterprise
User
Mgmt
Architecture 2.0
Essential Enterprise Social components

INTERACTION SERVICES MULTIPLATTFORM – Linux Windows, AIX ecc.
Personalization rules to deliver “my experience”
Adaptive content (reccomendation, affinity etc)
Campaign management
Extended master data schema for social (merge
business & social data to deliver personalized funny
things)
Virtual portals to extend branded propositions
Ready to interact “portlets”
DTP SSO integration, (things together)
Multiple directory integration (people toghether)
Portlet Factory for fast compotite apps (same feeling)
Mashups, process integrations, etc. (all in one)
What people want to have, in that moment, for them.
Accelerators: collaboration, contentent, self service,
process, dashboard, enterprise suite (serious stuff)
6000 portlets available (enough)
Pervasive - Standard compliant for “in customer
context delivery”: Portlet, WSRP, JSR168, Web Svcs,
JSR170, RSS, XML, REST, AJAX, STRUTS, JSF,
LDAP, Eclipse based... (go outside portal)
Mobile
Enterprise
2.0 Layer
Dashboards
Portal 2.0
Exceptional User Experience Framework for extremely personal
delivery: They’ve told who they are. Give them what they expect.

• Web content management: to manage fine detail delivery
both in intranet/extranet/internet/mobile... Reusing the same
document with different contents and presentation styles in
each one of these contexts.
• To manage what you want/have to see (by role, by interest, by
affinity with users like you)
• Changing access rules/priority by external events/data/rules or
personal behaviours (personalization)
• Delivering from portal through mail, mobile, with campaigns.
• Web Analytics (Coremetrics in SaaS)
• http://www.coremetrics.com/solutions/websphere-portal.php
Enterprise
2.0 Layer
Content 2.0
Advanced web content management to give what users want
with intelligence:

• Social Connections / SNA: enterprise social, with all the social
services a company can need, both for internal or external use.
Pervasive integration with other core plattforms (CRM, HR,
Competence mgmt, ERP etc) to mix business/transactional and
social data.
• Social documents the fastest way to work on documents, both
internally or externally with mixed teams. Pervasive integration with
ERP’s & ECM systems (Filenet, Alfresco, Content manager,
Sharepoint...) and awesome ease of use.
• Real time IM, Awareness, Webconferences, VOIP, Virtual rooms,
and more. This service extend the capability to talk with your peers
also through your public site with no need to distribute SW or
plugins.
Enterprise
2.0 Layer
Collaboration 2.0
Advanced social and collaboration tools, to be mixed into
portal services, or used outside portal within other web apps.
Build your “Facebook” interaction model with enterprise security.

File Libraries,
Blog, Wikis
Instant
Messaging,
Web Conferencing
E-mails,
Calendar,
Contacts
Telephony,
Video, VoIPDocuments,
Presentations,
Spreadsheets
Digital Forms
Profiles,
Skills,
Expertise
Forum,
Communities
Shared
Bookmarks
Activities,
Project Mgmt
Scorecards,
Dashboards
Alerts
Composite
Applications,
Business Mashups
Enterprise
2.0 Layer
Collaboration 2.0
Trustable. Secure. Flexible. Controlled. Web based. To share,
extend and integrate without boundaries across the digital
ecosystem.
SNA Discovery
Expert Discover
Social Analytics

Commerce 2.0
Deploy your commercial strategy on every social channel.
Leverage customer knowledge, network and desires. Enterprise
2.0 Layer
User
generated
Comments
Customer
blog entry
Share to
social
networks
Connections
Ratings and
Reviews
Community
Moderation
Email to
a friend
• Intercepting all
transactionds and social
interactions to profile,
build real-time dynamic
navigation, target and
diffuse commerce
objects (items, remote
widgets etc.) online
• Triggering all the
interaction, relations and
behavipural data to
execute precision
marketing campaigns
• Managing
multimodel/multibrand
and multichannel stores
Publish remote
widgets in
social networks
Integrate
social SSO to
shop in 1 click
Enterprise
Master Data
(extended user
Business & Social data)
Control, collect and
store all objects
and internal or
externmal
interactions to
build rules

Change Banner $10 Off Next Order
Send $10 Off SMS Coupon
Thank you for your
review. Receive
$10 off next order
Add to Active Participant Segment
Targeted and Personalized
Pcecision Social Mkt
Share Your Favorites
With Your Friends
Commerce 2.0
Deploy your commercial strategy on every social channel.
Leverage customer knowledge, network and desires. Enterprise
2.0 Layer

Customer Intelligence 2.0
Advanced web analytics/sentiment analysis.
Enterprise
2.0 Layer
COBRA
• Advanced web
analytics/sentiment
analysis
• Corporate social
responsibility
• Product exploration
• Product feedback
• Management
feedback
• Corporate / Brand
reputation
• Financial
information

Cloud Collaboration 2.0
On Premise or in Cloud. Think about your next “career day”
recruitment process, managed here. Enterprise
2.0 Layer

Come iniziare
http://www.linkedin.com/in/maxardigo
®
Sana conversazione di 10 minuti
col Max, se serve.

2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadable

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie 2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadable

Ähnlich wie 2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadable (20)

Mehr von Max Ardigó 🇦🇷

Mehr von Max Ardigó 🇦🇷 (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

2009 - Sorry, where is the Generation Y? Context elements for a digital strategy - Now (june 13) downloadable