Case Study Speaking For You executive training

CASE STUDY - Recherche
Nancy Ann Norton
speakingforyou.com
Septembre 2007

Brainstorming – research iconography

Brainstoming speech
marks, icons that
indicate speech.
interrogation point
quotation marks
Guillemets

Guillemets, also called angle quotes, are line
segments, pointed as if arrows (« or »), sometimes
forming a complementary set of punctuation marks
used as a form of quotation mark. The symbol at
either end — « or » — is a guillemet. They are used in
a number of languages to indicate speech.

A guillemet is sometimes used to indicate direction,
for example:

* fast forward button on a media player, or fast
rewind indicated by the complementary guillemet
* a chevron on road signage to show road
direction, or multiple chevrons pointing in the same
direction for emphasis
* as an alternative to an ellipsis in a document, for
example to indicate additional content.
The guillemet is balanced in the spine height of the
line for most fonts, so it is more visible than an ellipsis.

Research color gamme ( 3 colors ** )

Research 3 color max. 60 % ACID GREEN / BLUE 20 % / brown 20 %

I found that the brown did not go well with the Acid Green nor did it give a
feeling of Fun - Pop - Young.

Here are 4 choices of Punchie colors with the Acid green :

1 2

3 4

Research color gamme ( 6 colors ** )
If you want a website that is Punchie, Fun & young you will need more than 3 colors.
Here are 3 Choices :

1

2

3

Research Graphic Identity 1

Redesign a play button
on a media player into a
monogramme.

This indicate start speaking
and direction.

Use colors from :

Research color gamme ( 6
colors ** ) # 2


More of a Modern, Fun, pop
culture Identity.

Combining
quotation marks, Guillemets
,Fonts to indicate speech and
direction

Use colors from :

Research color gamme ( 3
colors ** ) # 3

More of a Modern, Complementary Identity.

Combining quotation marks, Sound waves
into a monogramme to indicate speech and
Sound.

Research Layout design 1

USING
Graphic
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nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit

Identity 1
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.





Intérieur of website ( When you change to pages in the
Home page with 6 menus of navigations website the logo & title of the pages changes color ) This
indicate that the person is looking at different infomation.

Intérieur of website ( When you
change to pages in the website the
logo & title of the pages changes Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy

color ) This indicate that the person nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
is looking at different infomation. hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat


With a photo or without nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy
enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit
nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat
praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit


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Identity 3
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Intérieur of website ( When you change to pages in the
Home page with 6 menus of navigations website the logo & title of the pages changes color ) This
indicate that the person is looking at different infomation.

Intérieur of website ( When you
change to pages in the website the
logo & title of the pages changes Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

color ) This indicate that the person nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
is looking at different infomation. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril

With a photo or without Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat


USING
Graphic
Identity 2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam




Intérieur of website only 3 basic colors
Home page with 6 menus of navigations

Intérieur of website

With a photo or without volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation


Rachael HAMPTON
c/o ardephwerk (artdeisgnphotographie)
www.ardephwerk.fr // rachael@ardephwerk.fr
T. +33 1 43 57 20 04 // + 33 6 62 46 25 76
24, rue de Lappe 75011 Paris FRANCE

Case Study Speaking For You executive training

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