Arctic trend update Issue 1 2011. Earth matters. Re-decade.

1. VOL .1
EARTH MATTERS . RE-DECADE .

2. arctic Trend Update on things we think matter.
Issue 1 2011

3. Welcome!
Editor’s letter
With the first issue NO.1 we want to inspire our readers with things we think
matters, directions like Earth Matters, Redecade and an undefined state of
”Happiness”. We visited Oulu to meet the architectural office of archeus as well as a
finnish artist Veikko Törmänen. We also visited Harads and the Treehotel, again. We
built a chicken house, lived farmlife, went on location to shoot ”Earth matters” with
Photographer Fredrik Broman. We visited artist Kerstin Hedström and celebrated
with pop-up stores in Luleå. Testing trends will give us an idea of how they work,
what is driving trends as well as why it is important understanding directions in our
society and the global world that we live in. Do we enjoy transparency or do we hate
it? Do we like change or not?
”The best way to predict the future
is to create it.”
We are experiencing an increased amount of information in our daily lives, the
question is, how do we cope with the information?
Is this why some of us are longing back to nature, growing our own food and
keeping chickens in our backyards?
Thrifted, holey, unwashed, unbranded, miss-matched, is back in style once again.
As well as the classic retro look, as we seek inspiration from vintage.
We have been focusing our attention on scratched surfaces as well as upcycling
initiatives. For regularly updated information on what we are up to, check out or
website, www.arctictrend.se.
Enjoy! Annkathrin Lundqvist, Editor arctic trend.
”The only constant is change.” Photo: Fredrik Broman, Humanspectra.com
Styling: Arctic Trend

4. Earth matters
”The only way to interpret the
future is to understand the
present.”
-We are all part of this fragile earth, every life form created by Nature has a
purpose and a place.
”We do not inherit the Earth from our parents but borrow it from our children”
-Kahlil Gibran
”Treat the earth well: it was not given to you by your parents,
it was loaned to you by your children.
We do not inherit the Earth from our Ancestors,
we borrow it from our Children. ” -
”We are more than the sum of our knowledge,
we are the products of our imagination. ” -Ancient Proverb
Many of your daily choices affect our environment, for example, when you
Photo: Fredrik Broman, Humanspectra.com throw garbage, buy food, Shampoo your hair, uses paper, detergent and water or
Photo: Fredrik Broman, Humanspectra.com Earth issues are worth issues. Styling: Arctic Trend when you take the train, bus, car or plane. Our energy consumtion affect the en-
Styling: Arctic Trend vironment as well. That is why it is more interesting than ever to see new and old
upcycling initiatives. New products made from waste and garbage as well as new
disposable packaging.

5. Re-Decade
Re-cycle, Re-do, Re-wind, Re-work, Re-make. Investing time,
skill and creativity can completely change an unwanted or
damaged garment or item into a new favourite item. From
small alterations or more
complicated rework, used items can be customised to the
creation of an entirely new upcycled artwork.
The stark contrast of consumption versus population has
helped to spur movements like sustainability, and the “Green”
movement. The
question is what we can do with waste and garbage?
There are many great examples of when someones trash can
become a new item, for example recycled PET bottles becomes
a new scarf or bag. An old favorite T-shirts becomes a dress or
used jeans creates a new jacket, Streetbanners becomes new
bags. Inspiration is everywhere.
Photo: Fredrik Broman, Humanspectra.com
Styling: arctic trend

6. SLOW-ART
Artist Kerstin Hedström – Part 1.
Photo: Emil Larsson, arctic trend
Short facts:
Born in Harads, Living in Luleå. Artist studio at Kulturakuten, Luleå
Education: Bergs School of Communication Studies: Graphic Design
Next exhibition: Fall 2012.
Holds regular courses in concrete. Next two courses are held in October 2011.
“I am a slow person, slow in thought, expression and emotion. This is also reflected in my art – I work with slow-art.
With my work I hope to create meditative places and environments that give room for rest, consideration and contemplation.” -Kerstin Hedström
We met Kerstin at her artist studio at “Kulturakuten” in Luleå where she share workspace with artists, journalists, poets, sculptors, writers, photo-
graphers, media producers and directors.
After a nice cup of coffee and a friendly chat we found Kerstin to be far from slow in though, expression and emotion. She gave us a tour through
her workspace and her work in progress, her thoughts and drawings for “Raketskolan” in Kiruna and the “Spegla Gnosjöandan i ett konstverk”.
Opposite page Left: Kerstin in her studio. Right: ”Spegla Gnosjöandan i ett konstverk”

7. We were curious to find out how she manage to collect thousands of used opti-
cal glasses.
Kerstin collects optical lenses from organisations like Vision for all (VFA): A
non-profit organization that wishes to awake the interests and consciousness of
people in general, and Optometrists/Opticians in Sweden and around the world
in particular. They collect used eyeglasses which are checked and measured be-
fore sent out to people in need. The eyeglasses that doesn’t pass the test and are
in poor condition are examples of the ones ending up in Kerstin’s artwork.
She also collect used eyeglasses from eyeglass factories that are cut wrong or
faulty.
She collects materials for her artwork, like used CD’s, used optical eyeglas-
ses, textiles, stoplight, used copy machine parts, pencils. What can be trash for
one person can be recycled and found parts of Kerstin’s many art installations.
Patience and time is needed since collecting parts takes time; she has been col-
lecting used pencils for the last 5 years.

8. Candle holders
made from
Materials that break and reflect light are used stoplights
often inspiration to her artwork and her
projects.
People can inspire us the same way places can. I feel inspired by Kerstin, her
studio
and her art.
If you are interested in being part of her next artworks you can donate used
pens, all kinds of pens are welcome. Please contact Kerstin Hedtröm or leave
them at the
reception, Konsthallen at Kulturens Hus, Luleå.
Photo: Kerstin Hedström ”Rabatt”
”Re-cycling and up-cycling.”
”Livstycken”
Photo: Kerstin Hedström
”Mining metropolis”

9. re-decade bilder text

10. Concrete Image Store, Amsterdam
”The waste of plenty is
the resource of scarcity.”
Thomas Love Peacock

11. Architectural update: On
location in Oulu
I was in Oulu, visiting the architectural of-
fice of Archeus.
Sanna Pääkkönen, architect MSc and Pave
Mikkonen, architect MSc at
Archeus guided me through their latest
architectural projects as well as upcoming
projects. I can assure you that things are
really happening in Oulu. All the architec-
tural projects that I visited varied in both
design expression and use of materials.
Designed specific for each buyer and wit-
hout compromise. Interestingly, this ethos
of client driven work means that it is hard
to categorise the practise; a look at projects
produces a collection of design solutions so
varied they look like they couldn’t possibly
have come from the same firm. To con-
stantly reinvent themselves every time must
be a challenge, but for Sanna and Pave this
seems to be a normal state of mind. It was
a fresh impression to see different projects
designed to fit both location and the buyers
personal lifestyle. The innate understanding
of the power of colour and texture,
combined with understanding natural
Sanna Pääkkönen, architect MSc Pave Mikkonen, architect MSc Graafinen Talo
light specific to these latitudes – 65 degrees Photo: Timo Korhonen
north.

12. Oulu is beautifully located by the Ule River and
Bothnian bay. Oulu is a city of 141,742 inhabitants in
the region of Northern Ostrobothnia in Finland. Oulu
is the most populous city in Northern Finland and the
sixth most populous city in the country. It is one of
the northernmost larger cities in the world. Oulu has
a subarctic climate with very cold, long and snowy
winters and short, warm summers. Archeus office
is located by the Ule river in a beautiful old school
building, walls and floors as well as the school props
were vintage. Roman rings, ropes, chalkboard as well
as teachers pulpits were mixed with modern art from
finnish artists Jaakko Mattila, Pekka Homanen and
Veikko Törmänen.
Above: Premises> Oulu: Beach Square shopping center| Archeus Oy
It´s easy to spot when people love what they do, the
Below and right: Tale Kolma Puuta, Oulu, Private house| Archeus Oy result is always great. The total experience when I left
Oulu yesterday was a head filled with new ideas, tons
of inspiration and a warm heart.
I got a chance to meet artist Veikko Törmänen in
person and see his exhibition with works like Mea-
dow, Chess box, Wing Box I, Wedge 2010, Boxit.
An experience worth more than any words can des-
cribe. Veikko Johannes Törmänen (born June 7, 1945,
Kuusamo) is a Finnish artist, who paints and makes
graphic art.
Törmänen paints abstract works and makes instal-
lations. He has collaborated with architects and has
made many public works since 1979.
Premises> Oulu: Beach Square shopping center|
Archeus Oy
Photos: archeus Oy

13. POP UP STORES, a temporary stores that pop up in a new location, that have a tendency to pop up unannounced, quickly draw
Material update
in the crowds, and then disappear. we tested this trend and we are having a lot of fun doing these temporary retail stores that adds a fresh approach to the
POSTED BY ARCTIC TREND JUNE 16, 2011
shopping experience. Next POP UP experience will be held October 13-15 2011, Luleå.
Germany based Rieder has released a high performance concrete, which requires no steel reinforcement. Steel is replaced with strands of fibre glass,
which means that this concrete can be as thin as 8mm!
Öko skin is a small panel version of the FibreC which opens up to possibilities of using this phenomenal system on smaller projects. It can also be coloured in
almost any shade of colour.
FibreC facade panels can cover buildings like a skin made of concrete – opening entirely new possibilities for modern ventilated wall design. www.rieder.cc
“In order to be irreplaceable one must always be different.”
- Coco Chanel
Patouf
Interesting design mixed with new technology allows materials to become more versatile. These amazing concrete curtains designed by Doreen Westphal feels
100 % future. Who could imagine concrete lace curtains? Love the surprise effect as well as the high design luxury feel. The crochet tiles are lovely too and add an
extra handmade feel to a modern interior.
Concrete lace by Doreen Westphal
POP UP STORE Images: Doreen Westphal
Arctic Trend & Humbleheart
bjuder in till POP UP STORE, tillfällig butik. Short facts:
Designer kläder, accessoarer, skor och konst. Concrete Lace, designed by Doreen Westphal, is made from ultra high performance concrete (fabricated by G.tecz) and different suspension materials like rib-
bon or 1mm steal cable.
13/10 Torsdag 12.00 -18.00
14/10 Fredag 12.00 - 18.00
Concrete Crochet Tiles designed by Doreen Westphal are made of ceramic concrete (by G.tecz) and capture a hand crafted inlay of traditional crochet. Source:
15/10 Lördag 12.00 -16.00 Doreen Westphal.
Sunny Spells and Scattered Showers: a delicate, sculptural lamp, made from Ultra High Performance Concrete (Quantz), and based on the first weather forecast
Kungsgatan 8, Luleå following the fall of Hosni Mubarak. The lamp metaphorically presents Doreen Westphal´s vision uniting ecology and politics in strong esthetic design.

14. Concrete lace

15. There are people

16. ”Fashion is not something that exists
in dresses only. Fashion is in the sky,
in the street, fashion has to do with
ideas, the way we live, what is
happening.” -Coco Chanel
Arctic Trend
Bowatersvägen 7B
97251 Luleå
Tel: +46(0)70 259 59 29
Email: info@arctictrend.se
Web: www.arctictrend.se
Photo: Fredrik Broman, Humanspectra.com
Styling: arctic trend