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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The political arena has a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Technology is vital for competitive advantage, and is a major driver of globalization.
Political (incl. Legal)  Economic  Socio-cultural Technological  Environmental regulations and protection Economic growth  Income distribution Government research spending Tax policies Interest rates & monetary policies Demographics, Population growth rates, Age distribution Industry focus on technological effort International trade regulations and restrictions Government spending Labor / social mobility New inventions and development Contract enforcement law Consumer protection Unemployment policy Lifestyle changes Rate of technology transfer  Employment laws Taxation Work/career and leisure attitudes Entrepreneurial spirit Life cycle and speed of technological obsolescence  Government organization / attitude  Exchange rates Education Energy use and costs Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology Political Stability Stage of the business cycle Health consciousness & welfare, feelings on safety (Changes in) Internet Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology
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[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
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Pestle draft03

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  • 3.
  • 4.
  • 5.  
  • 6.
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  • 12. Political (incl. Legal) Economic Socio-cultural Technological Environmental regulations and protection Economic growth Income distribution Government research spending Tax policies Interest rates & monetary policies Demographics, Population growth rates, Age distribution Industry focus on technological effort International trade regulations and restrictions Government spending Labor / social mobility New inventions and development Contract enforcement law Consumer protection Unemployment policy Lifestyle changes Rate of technology transfer Employment laws Taxation Work/career and leisure attitudes Entrepreneurial spirit Life cycle and speed of technological obsolescence Government organization / attitude Exchange rates Education Energy use and costs Competition regulation Inflation rates Fashion, hypes (Changes in) Information Technology Political Stability Stage of the business cycle Health consciousness & welfare, feelings on safety (Changes in) Internet Safety regulations Consumer confidence Living conditions (Changes in) Mobile Technology
  • 13.
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  • 15.
  • 16.
  • 17.

Hinweis der Redaktion

  1. If you take a look at the Case Study on Post Harvest Losses you can see that there is a column which describes the importance in time “ Importance” - Increasing > - Unchanged = - Decreasing <