1. By: Allyson Castiglia

2. “Our goal is to connect
everyone in the world through
the “things” they find
interesting.”
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3. • Virtual Pin board
• Organize and share your interests
• Plan weddings
• Decorate homes
• Share favorite recipes
• Browse pin boards made by other
people
• Discover new things from people who
share the same interests
2/13/12Allyson Castiglia - Pinterest

4. • Shareable scrapbooks
where you can post:
• Pictures
• Videos
• Inspirations
2/13/12Allyson Castiglia - Pinterest

5.  Solves the problem:
 “How can people find and share interesting things in
a visual and compelling way.”
 “Makes browsing pins easy and fun”
 Target Market
 Female
 Particularly of upper income
 70% of all users are female
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6. • “Pin” your favorite things
• Share pictures and videos
with others
• Great way for marketing
different products
• Show Pinterest activity on
Facebook
• Add Pin-It buttons to your
webpages
2/13/12Allyson Castiglia - Pinterest

7. Twitter
Facebook
Tumblr
2/13/12Allyson Castiglia - Pinterest

8.  IPhone Application
 Facebook
 Twitter
 Pinterest Mobile
 RSS
2/13/12Allyson Castiglia - Pinterest

9. 1. www.pinterest.com
2. Request an invite
a. Type in e-mail and hit request invitation
3. Once your invitation comes, you can create an
account
Congratulations! You've been invited to join Pinterest.
We NEVER post without your permission.
Sign Up with Facebook
Or sign up with Twitter. Why link accounts?
2/13/12Allyson Castiglia - Pinterest

10. Want to learn more about creating an account?
http://www.youtube.com/watch?v=ME56FwxSE7k
2/13/12Allyson Castiglia - Pinterest

11.  www.pinterest.com
 www.blog.pinterest.com
 http://www.youtube.com/watch?v=ME56FwxSE7k
 www.google.com/images
 http://www.quora.com/What-problem-does-
Pinterest-solve
 http://www.marketingvox.com/time-to-consider-
a-pinterest-button-yes-if-your-target-market-is-
female-and-you-like-free-advertising-050369/
2/13/12Allyson Castiglia - Pinterest