Social Media: Beyond the Basics Maggie Graham, Tree Pittsburgh About: Your organization has a Facebook and a Twitter account. Now what? In this session, learn about what comes next: setting and tracking goals, increasing your engagement with followers and fans, and some tools to better manage your burgeoning social media presence. Attendees will leave the presentation armed and ready to manage and improve social media to better communicate your organization's mission across all audiences.

1. Social Media:
Beyond the Basics
Beyond the Basics
Maggie Graham
Tree Pittsburgh
@treepgh
#PCF2013

2. Tracking Tools

3. Tracking & Setting
Goals

4. Increasing
Engagement

5. Voice
Who speaks for you?

6. Know Your Audience

7. Image is King!

8. Calendar

9. Questions?
maggie@treepittsburgh.org
@magsg
@treepgh

10. Questions?
maggie@treepittsburgh.org
@magsg
@treepgh