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Jomos Schuhfabrik - Arber Hoxhallari
1.
Copyright © Wondershare
Software LOGO
2.
Copyright © Wondershare
Software • The aim • Company description • Mission & Vision • Products • Turnover • Marketing • Potential improvements
3.
Copyright © Wondershare
Software • Learn the general framework of the company • Focus on marketing • Apply the theoretical knowledge into practice • Potential suggestions
4.
Copyright © Wondershare
Software • “Jomos” KG • A family business since 1928 • Headquarters in Selbitz • Main production site in Selbitz • Only uppers are manufactured in Brasil
5.
Copyright © Wondershare
Software • Remain a family business • Continue the tradition of a constant employer • Keep producing in Germany • Guaranteed quality • Fair prices
6.
Copyright © Wondershare
Software • Primary focus on men’s shoes • Since three years started the production of ladies shoes • New collections every year • Soles production in injection machines • Different linings
7.
Copyright © Wondershare
Software • Five main categories: • Jomos “aircomfort” • Jomos “life active” • Jomos “mohrlams” • Jomos “sympatex” • Jomos “safety”
8.
Copyright © Wondershare
Software • The cost of production has been constant 1.6 Euro • The cost of storage is 50 cent / pair • Average selling price of the finished product in 2011 was 28.7 Euro • 634 000 pairs sold in 2011 • The calculated turnover is 18 195 800 Euro
9.
Copyright © Wondershare
Software • Germany • Neighbor countries • Russia and Canada • New significant markets: Middle east and Baltic countries
10.
Copyright © Wondershare
Software • The cost of marketing is 5% of net profit • The cost of agents is 5 % of net profit • Offices in main cities of Germany and abroad • Web shop created for b2b customers
11.
Copyright © Wondershare
Software • Corporate identity • Different fairs around the world • Jomos info day • E-mail actions • Magazines • Agents
12.
Copyright © Wondershare
Software • Shops & chains • Buying associations • Wholesalers • Internet • Catalogues • Factory outlet
13.
Copyright © Wondershare
Software • TV marketing • More active in shoe magazines • Show the fair philosophy to the customers • Follow the latest trends and focus on fashion • Improve the quality of boxes
14.
Copyright © Wondershare
Software LOGO
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