Procter & Gamble (P&G) and Colgate-Palmolive are large consumer goods companies that operate internationally. P&G manufactures a wide range of consumer goods and operates in more than 180 countries worldwide. It formed the largest consumer goods company through its acquisition of Gillette in 2005. Colgate-Palmolive produces oral care and personal hygiene products and operates in over 200 countries, making it older but with a narrower product range than P&G. Both companies have extensive international manufacturing and distribution networks and a long history of competition between their brands.
2. Procter & Gamble Co. Is a Fortune 500
American multinational corporation
headquartered in downtown Cincinnati, Ohio
that manufactures a wide range of consumer
goods.
In the 1880s, Procter & Gamble began to
market a new product
3. Procter & Gamble began selling the first
toothpaste to contain fluoride, known as "Crest".
In January 2005 P&G announced an acquisition of
Gillette, forming the largest consumer goods
company and placing Unilever into second place.
4. Manufacturing operations based in
Canada, Mexico, Latin America
Europe
China (31 Wholly Owned Factories)
Other Parts Of Asia
Africa,
Australia
There more than 180 countries where brands of
P&G are sold.
P&G's dominance in many categories of
consumer products makes its brand management
decisions worthy of study.
5. Colgate-Palmolive Company is an American
diversified multinational corporation focused
on the production, distribution and provision
of household, health care and personal
products, such as soaps, detergents, and oral
hygiene products (including toothpaste and
toothbrushes).
The company's corporate offices are on Park
Avenue in Midtown Manhattan, New York City
6. In 1806, William Colgate, himself a soap and
candle maker, opened up a starch, soap and
candle factory on Dutch Street in New York as
"William Colgate & Company“
It sold the first toothpaste in a tube the
Colgate Ribbon Dental Cream, in 1896.
7. Palmolive-Peet bought the Colgate Company
In 1953 "Peet" was dropped from the
title, leaving only "Colgate-Palmolive
Company”
In 1890, Madison University in New York
State was re-named Colgate University in
honor of decades of financial support and
involvement.
8. Overseas, the company operates approximately 280
properties of which 76 are owned in over 70
countries.
Major overseas facilities used by the Oral, Personal
and Home Care segment are located in:
Australia,
Brazil
China
Colombia
France
Guatemala
Italy, Mexico, Poland, South
Africa, Thailand, Venezuela and elsewhere
throughout the world.
9. Colgate-Palmolive has long been in fierce
competition with Procter & Gamble, the
world's largest soap and detergent maker
After the launch of tide detergent during the
world war II many consumers turned from
Colgate's soaps to a better product
Colgate lost its number one place in the
toothpaste market when P&G started putting
fluoride in its toothpaste.
10. Colgate Palmolive is more older than the P&G
and is a known brand in more than 200
hundred countries perhaps these are the only
advantages that Colgate is having over P&G.
P&G is the largest consumer good company in
the world and is operating in more than 180
countries
With a wide range of product lines for
different groups all over the world make this
giant a great achiever.
11. Both the companies can be judged on
different parameters.
Like, Colgate will be considered more
international as it is operating in more than
200 hundred countries and it is also older
than P&G.
On the other hand if we highlight the number
of products or product lines than Palmolive is
the leader.