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MEANING ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],D E F I N I T I O N

Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

To differentiate the product from their competitors ,[object Object]

To communicate product information ,[object Object]

To urge product used ,[object Object]

To expand the product distribution ,[object Object]

To increase brand preference and loyalty ,[object Object]

To reduce overall sales cost ,[object Object]

Manufacturers & Advertising ,[object Object],[object Object],[object Object]

Middleman & Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sales-force & Advertising ,[object Object],[object Object],[object Object]

Consumers & Advertising ,[object Object],[object Object],[object Object]

Society & Advertising ,[object Object],[object Object],[object Object],[object Object]

LIMITATIONS ,[object Object],[object Object],[object Object],[object Object]

ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising

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