2. What is Digital Music??

3. Market Situation

4. Market Situation

5. Global Share of Digital Music Sales
2012
India 1%
Sweden 1%
South Korea 2%
Other 14%
Canada 3%
Australia 3%
USA 42%
France 4%
U.K. 9%
Germany 4%
Japan 17%

6. Global Share of Digital Music Service
2012
Other 15%
Amazon MP3
22%
iTunes 63%

8. iTunes music Store

11. Market Strategy
• Many song selection at once
• Excellent experience
• Simply buy songs
• One price song
• Special offer only at iTunes Store

12. Business Model: iTunes

13. Revenue Model

14. Apple Still Underpins the Growth of the Digital Music Market

15. iTunes 11.1 (Latest Version)
•
•
•
•
•
iOS 7 support
iTunes 250 Radio stations with no Ads (only in US)
Genius Shuffle
Personal Pod Cast
Improve a fault

16. Suggestion
• Desktop Software
• Limitation of user
• Social Media (Failure Factor)

19. Marketing Strategy
Support all platform >> Mass market
30 million songs & 70,000 music clips
Freemium strategy
Various services: free songs, paid songs, flat rate
Support system for simply using

20. Business Model: Xbox Music

21. Revenue Model
Subscription Fee
Advertise
Sell

22. User on
OS of
windows
Key Success
Services
Key Success
Cross
platform
Key Success
Key Success
Key Success Factor
30 mil
songs
and
videos

23. Not available in
every countries
Failure Factor
Failure Factor
Failure Factor
Mostly retain with
Windows 8

24. Suggestions
•
•
•
•
Desktop software
Worldwide
Social Media
Audio Quality

27. Marketing Strategy
Support system for simply using
Personalization
Share your songs to Google Plus
Access your music anywhere, anytime
20 million songs
No Ads annoying

28. Business Model: Google Music

29. Revenue Model
$ 9.99 / month
$ 25 / year
$ 0.99-1.29 / song
New artist

30. Available
on Offline
Key Success
Anywhere
Anytime
Key Success
Cloud
Storage
Key Success
Key Success
Key Success Factor
Unrestricted
download

31. Not available in
every countries
Failure Factor
Failure Factor
Failure Factor
Limited Platform

32. Suggestions
•
•
•
•
More platform
Worldwide
Feature
Personalization

33. Comparison
tracks
supported platform
service contries
music partner
lowest price/single
0
2
Google Music
4
6
Xbox Music
8
iTune
10
12

34. Conclusion

35. Discussion