Persona - 최근 쟁점과 사례

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2010년 1월 강원도 휘닉스 파크에서 있었던 HCI 2010 학회 튜토리얼 발표 자료입니다. 발표자: 이재용 (Jay Chaeyong Yi) 회사:(주)피엑스디 내용: Persona는 최근 매우 인기있는 방법론으로서 다양한 활용 사례가 있는 반면 그 실용성에 대하여 검증 사례는 적었다. 최근 Persona에 대한 연구와 쟁점을 살펴보고 pxd의 연구 성과를 공유합니다.

Design

OPEN CREATIVITY
HCI KOREA 2010

Persona
2010. 1. 27

Innovative UX Consulting Group

About Presenter

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About

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About

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About Tutorial

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Failure of User Research

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Persona User Modeling by Behavior Patterns

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Persona

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“Since Alan Cooper's 1999 book The Inmates are Running The Asylum was
published, everyone is mad for personas.” - Dan Saffer, Adaptive Path
Newsletter 2005/8/18

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“used by most major software companies to help them design software to
meet the needs of their specific users. ” USAToday, 2005/2

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Persona

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Persona Cooper 2002

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Persona Spool 2007

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Persona

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Persona Bacon & Calde 2008

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Persona Chapman 2006

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Persona Chapman 2006

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Persona Cooper 2002

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Persona Cooper 2002

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Persona Adaptive Path

http://www.adaptivepath.com/events/
training/complete/files.php

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Persona Razorfish 2006

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Persona Razorfish 2006

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Persona Razorfish 2006

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Persona pxd 2009

A ttitude D etails
B ehavior E xcerpt(Quote) G oals
C ontext F oto
with Pain Points with Nick Name with Comparison

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Persona pxd 2009

Detail

Nick

Photo
Attitude
Behavior
Context
Pain Points

Quote
(Slogan)

Comp.
Goal

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Persona Pruitt 2006

Persona Lifecycle p235

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Persona Fluid Project 2008-2009

http://wiki.fluidproject.org/display/fluid/Persona+Format

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How to build Persona? Cooper 2002

Revisit critical characteristics •

Identify major patterns
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Rough out description & goals
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Check for completeness
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Check for redundancy

Expand and refine details ✴

Develop narrative

Designate types

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How to build Persona? Sinha 2003

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How to build Persona? McGinn 2008

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How to build Persona? Miaskiewicz 2008

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How to build Persona? Pruitt 2006

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How to build Persona? pxd 2009

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How to build Persona? pxd 2009

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From Blue Ocean Strategy

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Persona Change 2008

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Persona Miaskiewicz 2009

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Persona Long 2009

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Persona Pruitt 2006

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Persona

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Persona

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Persona

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Personas, like all powerful tools, can be
grasped in an instant but can take months or
years to master. By Alan Cooper

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The terms UI and UX (design) are very often and used as a single term by many people or designers. The first thing we need to know straight is that UI and UX are not the same. Design is a rather broad and huge term. When someone says “I’m a designer,” it is not that clear what they actually do. There are a number of different responsibilities term designer. There are many aspects of design now a days.

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RightBrain 컨설팅그룹 UX 세미나 - UXer 성장단계

3rd.Lecture.Why.User.Experience.pdf

Why UX #FAILS (with notes)

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프라우드넷의 연결 유지 기능과 홀펀칭-윤현민

여행가이드 트리플 - UXUI 개선

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User Experience Design

Jenna Yim

The voice of the customer & the continuum of creativity - Gianfranco Zaccais

OpenKnowledge srl

Focussing on teamwork, deliverables and processes, I walked the audience through a selection of projects from my 20 years of experience with designing interactive systems, sharing the lessons that I learned the hard way, and showing how some things in design agencies have changed while others have stayed exactly the same. I hope that some of the lessons resonate with the audience, and that the models I include (like the T-model, or overviews of where UX can live in organizations) helps them reflect on their practice and consider improvements to the way they design.

What I learned from 200 projects (Amsterdam UX)

Peter Boersma

Event slides: Free screening of "The Loop" by InVision at GoDaddy

GoDaddy

UX Influence & Innovation

Wendy Castleman

Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.

What I learned from 200 projects (IDC Prague)

Peter Boersma

UX design challenges

Neo Insight

UXI Matrix (Jon Innes)

Balanced Team

TechZen Consulting Director Joydeep Chakraborty sharing his thoughts with the engineering students of MCA, M.Tech and B.Tech, his perspective about the new age corporate challenges. The lecture included the software industry trend in the backdrop of various technical and skill challenges. A new paradigm discussion about how the industry is preparing to face the global recession. How should the university, faculty and the students gear up, to face the new opportunities and what are the new technology trends that they should be focusing on.

Road Ahead Engineering-students preparedness

TechZen Consulting Services Pvt. Ltd.

Company profile

Amol Nimgulkar :Computer Science Researcher (Compilers & Dynamic Languages)

Kaizor - MIT KickStart

Kaizor Innovation

Pull | Experience Design

David Moskovic

MULTIPLAYER UX DESIGN

Marcin Treder

DITLDESIGN INTRO 簡介

NTUST

Link yritysesittely uusi_2013

LINKdesignanddevelopment

Link yritysesittely 2013

LINKdesignanddevelopment

How Enterprise Became Sexy

Dale Rankine

Company and sevices overview

Asher Abraham

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Edgewood Services presentation

Olga Kosianchuk

Creative labs india - profile

Creative Labs India

Ähnlich wie Persona - 최근 쟁점과 사례 (20)

User Experience Design

The voice of the customer & the continuum of creativity - Gianfranco Zaccais

What I learned from 200 projects (Amsterdam UX)

Event slides: Free screening of "The Loop" by InVision at GoDaddy

UX Influence & Innovation

What I learned from 200 projects (IDC Prague)

UX design challenges

UXI Matrix (Jon Innes)

Road Ahead Engineering-students preparedness

Company profile

Kaizor - MIT KickStart

Pull | Experience Design

MULTIPLAYER UX DESIGN

DITLDESIGN INTRO 簡介

Link yritysesittely uusi_2013

Link yritysesittely 2013

How Enterprise Became Sexy

Company and sevices overview

Edgewood Services presentation

Creative labs india - profile

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Persona - 최근 쟁점과 사례

1. OPEN CREATIVITY HCI KOREA 2010 Persona 2010. 1. 27

6. OPEN CREATIVITY HCI KOREA 2010

11. Innovative UX Consulting Group Persona • “Since Alan Cooper's 1999 book The Inmates are Running The Asylum was published, everyone is mad for personas.” - Dan Saffer, Adaptive Path Newsletter 2005/8/18 • “used by most major software companies to help them design software to meet the needs of their specific users. ” USAToday, 2005/2 • • • © 2002-2010 PXD Inc. All Rights Reserved 11

19. OPEN CREATIVITY HCI KOREA 2010

26. Innovative UX Consulting Group Persona pxd 2009 A ttitude D etails B ehavior E xcerpt(Quote) G oals C ontext F oto with Pain Points with Nick Name with Comparison © 2002-2010 PXD Inc. All Rights Reserved 26

30. Innovative UX Consulting Group How to build Persona? Cooper 2002 Revisit critical characteristics • Identify major patterns • Rough out description & goals • Check for completeness • Check for redundancy Expand and refine details ✴ Develop narrative Designate types © 2002-2010 PXD Inc. All Rights Reserved 30

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